What Is a Full-Funnel Marketing Strategy_

What Is a Full-Funnel Marketing Strategy?

Running a business requires you to identify marketing strategies so you can get more people to become customers. For example, your business can utilize a full-funnel strategy to help it reach more people. This means you should take the time to understand what a full-funnel strategy involves, so you can identify the best way to convert your leads into customers.

Understanding the Process

Before you can create a funnel strategy, you need to understand how it works. The process involves figuring out how you find leads for your business, getting those people to understand your business, turning them into customers, and getting them to return. This process focuses on turning as many leads as possible into supporting customers.

As you develop a funnel strategy, you need to identify the steps your business should take to help progress leads through the process. This can include sharing your business with them, offering calls to action, and other similar steps. It comes down to identifying what will help your leads the most while offering them an excellent service.

The Three Main Steps

As you create a marketing funnel, you should focus on three key steps for your funnel to succeed. This involves awareness, consideration, and conversion to get your leads to turn into customers. Awareness means you get your leads to know your business exists, consideration means they learn about your business, and conversion means they decide to make a purchase and, therefore, become a customer.

These main steps allow you to figure out which actions fall under each step in your process. For example, sending out email newsletters falls under awareness while visiting your website involves consideration. Once a lead makes a purchase, they have been converted to a customer for your business, so this gives you a general idea of your marketing strategy approach.

Turning Leads Into Customers

Each of those aforementioned steps leads you to a single end goal: turning your leads into customers. Leads indicate people who may want to make purchases while customers mean people who did make a purchase. You develop a funnel strategy since it gives you a guide to making sure this happens, so you can help as many leads as possible.

Usually, you have tons of leads at the start, but they won’t all become customers by the end of the process. Even though you shouldn’t expect every lead to turn into a sale, you should still do your best to get as many of them to turn into one whenever you can do so. You can achieve this by creating various touchpoints for leads.

Keep It Simple

If you want to make your full funnel marketing strategy as effective as possible, you should focus on simplicity. The more steps and processes you add to the strategy, the more difficult the process becomes for your business. This happens because your business needs to keep track of more details while trying to work with the leads.

For example, you may identify actions you can perform in each step, but you shouldn’t go overboard. Instead, you should focus on one or two ideas per lead, so try not to overdo it. You could also overload them with information, so some customers may lose interest if you push too hard during your marketing strategy.

Retaining Your Customers

Once you get your customers through your funnel marketing strategy, you need to focus on retaining those customers. This involves sending more key information to these people, so you can help them make purchases from you in the future. If you retain your customers, you can gain consistent revenue through your customers.

Instead of the awareness step, customers return to the consideration step. This means you should show them more deals and products, so they want to buy from your business. You should keep applying the steps and identify which techniques can help you retain your customers. Doing so will help you improve your business and figure out what your customers want and expect from you.


A full-funnel strategy can help your business identify the steps it needs to take to turn leads into customers. As you do this, you can get your customers to stick with your business and make more purchases. This means you should develop your funnel strategy, so you can identify more ideas to help you improve your business.