Top Motivators for Having a Marketing Strategy

Top Motivators for Having a Marketing Strategy


Your business may benefit from the wide range of marketing options offered by conventional media, the internet, or a mix of the two. It could be difficult to decide which strategies are best for your company, though. To provide you with the most recent information on what is effective in business marketing, we surveyed industry experts.

1. It provides workers with a shared objective, fostering collaboration and minimizing inefficient effort:

The data obtained while developing a strategic digital marketing strategy may drive workers in the same direction by acting as a road map. It can assist reduce duplication of effort and improve departmental collaboration since it contains all the information that everyone needs to know, such as the organization’s goals and objectives. In this manner, I think a marketing strategy may provide everyone stakeholder in the organization with a clear objective to strive toward.

Megan Young, Marketing Head at MCS Rental Software

2. Make Your Clients Brand Advocates:


If you don’t have a marketing strategy, all you can do is throw spaghetti against the wall and hope something sticks. A marketing plan may look different for a one-person business than it does for a Fortune 500 company, but it is still crucial to the company’s success. A marketing strategy may help you stand out from the competitors. Your brand, or how other people perceive you, is established with the help of a marketing strategy. A marketing strategy may also help you draw customers and turn them into brand ambassadors.

Nowadays, any intelligent marketing strategy will combine both non-social media and social media components. When used alone, social media causes weariness, little engagement, and a lot of extra work that is unnecessary. On the other hand, avoiding social media altogether might suggest that your company is unethical or even out of business. A few posts each month are adequate for the majority of small businesses that want to concentrate on marketing, traditional SEO tactics, or market optimization.

Jeff Romero, Founder of Octiv Digital

3. Define Specific Goals And Objectives:

In my viewpoint, the foundation of any successful marketing strategy is a will to win and a desire to advance. Visionary ideas, abstract concepts, and letting your imagination run free are great places to start, but you must also back up your assertions with evidence and study. The marketing plan is implemented in this area. Setting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) objectives is a wonderful method to make certain you’re being as practical and effective as possible while still achieving your goals. Put your ideas into action and hold yourself responsible for your efforts if you want to achieve your goals and objectives. A marketing strategy is based on the notion that a plan shouldn’t be postponed until it has run out.

Dean Lee, Head of eCommerce at 88Vape

4. Vision:


True trailblazers in business are constantly focused on the final result. How will your company transform its industry and improve the lives of its customers? Most investors are looking for inspiring levels of innovation, whether in the shape of small tweaks to current offerings or a completely new one. I believe that you need to be prepared to demonstrate how much better things will be in the future if you want to persuade customers and investors that your service or product is the way of the future.

Daryl Wigglesworth, Owner of RidgeLine Overhead Garage Door


5. Streamline and Automate Your Process:

You can ensure that you don’t miss any key lead conversion possibilities by planning your approach. If your marketing approach is a disaster, you probably won’t have much success. It becomes evident where CTAs and forms may be utilized to convert leads into customers when your marketing approach is organized.

Daniel Foley, Founder of Assertive Media