The Ultimate Guide to Attracting and Retaining Members Through Digital Transformation

The Ultimate Guide to Attracting and Retaining Members Through Digital Transformation


What is Digital Marketing?

Inversely, digital marketing is … well … digital. Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, and PPC advertising. Digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us.

When you run a business you need to figure out how to reach potential customers who want the products or services you offer. Traditional marketing can work, but it’s old-fashioned and limited. There are newer, better ways to market your brand.

There are many reasons to move toward digital marketing. It is a more affordable way to reach a wider audience and directly engage with them. You can also gather valuable insights from digital marketing campaigns so you can make better decisions.

Grow Association Membership with Digital Marketing

Digital transformation can be an exciting challenge. It can (and should) affect every aspect of your organisation, and done right, will set the stage for you to grow and deliver better experiences for your members. This guide aims to show you how you can use digital transform to attract people to your membership organisation, and retain them.

As a nonprofit marketing professional, you understand that the marketing world is dynamic and ever-changing. Technology and tactics are never stagnant, which means that it is crucial for associations to keep up with new developments in their industry and adjust their strategies accordingly. The future of associations depends on their ability to modernize rapidly and maintain relevance among members, and these efforts are becoming increasingly digital. 

If your association relies on membership dues, you know the importance of growing your recurring revenue. That monthly income pays bills, supports membership outreach efforts, and ensures you can pay the staff that manages it all.

Even if you have a strong membership base, inflation will eventually demand that you either raise prices or add new members. For that reason, it’s important that you consistently work to increase your member numbers. One of the most cost-effective ways to reach today’s consumers is through the use of digital marketing. Here are a few ways you can use the internet to spread the word about your association.

What is membership management software?

Also referred to as an associate management system, membership management software is an important tool for you to consider for your nonprofit organization. Membership management software is designed to help you streamline how you connect with your members, as well as gather and disseminate information to market toward specific membership groups. A robust membership management software also allows your members to interact with your nonprofit.

Think of membership management software as a database that allows you to store all the information you have collected about those who have ever held a membership with your organization. Membership management software works much like donor management software; as a matter of fact, you can integrate these two types of software programs together to ensure your data is seamlessly connected.

For associations and nonprofit organizations with membership programs in place, membership management software is crucial for streamlining member-related tasks and staying on top of constituent data.

If you’re not familiar with membership software, think of it as the one-stop shop for managing all aspects of the membership experience. Membership management software comes equipped with a host of valuable tools, but there are some standout features that are absolutely essential for managing members and maximizing engagement.

When it comes to serving your growing list of members, there’s a lot for you and your staff to keep track of. From purely administrative duties like processing dues to actually engaging one-on-one with members, you know all too well the amount of time and effort that goes into every aspect of managing your membership.

Your members are the lifeblood of your organization—but how can you most effectively “manage” them? Here, we’ll examine all the crucial components of membership management, as well as outline how to choose the right tools to optimize your management tasks. 

Membership management systems play a major key role in Associations, chambers or commerce and other membership-based organizations. But it’s difficult to find one that brings the right features to the table. There’s more demand than ever for new features, integration requests, and other technical requirements so lets pin-points what the ideal membership management software might have under the hood.