The Top 6 Digital Marketing Tactics for FinTech Companies

The Top 6 Digital Marketing Tactics for FinTech Companies

Digital marketing has become an essential part of any business, and financial technology (FinTech) companies are no exception. To stay competitive in this quickly-changing industry, it’s important to use the latest digital marketing tactics. Here are six of the best digital marketing strategies for FinTech companies.

1. Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts; these rewards are usually a commission on the sale of the digital product or service. As an industry, affiliate marketing has grown in recent years, driven in part by the increasing popularity of digital products and services. For your FinTech company, affiliate marketing offers many potential benefits.

First and foremost, it provides a way to reach new customers and markets – without incurring the cost of advertising or undertaking other marketing activities.

Affiliate marketing can help to build brand awareness and generate leads.

And because it is a performance-based model, it can offer a degree of flexibility and control – allowing you to align your affiliate programs with your overall business objectives.

Ultimately, affiliate marketing can be an effective and efficient way to grow your company’s customer base and revenues.

2. Gamification

Another effective digital marketing tactic for your FinTech business is gamification. Gamification is the use of game mechanics and game-thinking in non-game contexts to engage users and solve problems. By using gamification, you can make complex financial concepts more understandable and engaging for consumers. In addition, gamification can also help to increase customer loyalty and lifetime value.

One popular type of gamification is social media contests. These contests can incentivize customers to follow your company on social media, share your content, and even make referrals.

Another type of gamification that can be used is loyalty programs. Customers can earn points or rewards for using your product or service, which can be redeemed for discounts or special perks.

Educational games can be a great way to raise awareness about a particular financial topic or concept. By making learning fun, you can pique people’s interest in what you have to offer and encourage them to take action while educating them on financial issues.

No matter what type of gamification you use, the goal is always the same: to create an engaging and interactive experience that will lead to more customers and conversions for your business. With so many possibilities at your disposal, there’s no excuse not to give it a try.

3. Partnership Marketing

Partnership marketing is a type of marketing in which two or more businesses work together to promote each other’s products or services. This type of marketing can be extremely beneficial for your company, as it allows you to tap into new markets and reach new customers.

First, it helps to broaden the reach of your marketing campaigns and tap into new customer segments. Second, it can help to build trust and credibility, as customers are more likely to purchase products that have been endorsed by a trusted partner. Also, partnership marketing can help to generate leads and drive sales.

As a FinTech company, you know that these partnerships are essential to success. After all, no company can go it alone – it takes a village, as they say. But how do you find the right partners for your company? Here are a few tips:

  1. Define your goals. What are you hoping to achieve through partnership marketing? Make a list of your goals and then look for partners who can help you achieve them.
  2. Do your research. Take the time to learn about potential partners and their businesses. This will help you identify whether or not they’re a good fit for your company.
  3. Have a clear understanding of your company’s strengths and weaknesses. This will help you identify which partners can complement your business and provide the most value.
  4. Be prepared to offer value. What can you offer potential partners that will make them want to work with you? Keep in mind that partnerships should be beneficial for both parties involved.
  5. Be flexible. Be open to different types of partnerships and willing to negotiate terms that are mutually beneficial for both parties.

By following these tips, you’ll be well on your way to finding the right partners for your company. Implementing partnership marketing can be a great way to achieve success, but only if you take the time to find the right partners for your business. By teaming up with complementary businesses, you can boost your visibility, attract new customers, and increase sales.

4. Social Media Marketing

FinTech companies need to rely on social media platforms to reach consumers. By using social media effectively, you can build brand awareness, create leads, and drive sales.

Social media platforms offer a unique opportunity to connect with a wide audience, but it can be difficult to stand out in such a crowded space. To maximize the effectiveness of their social media marketing, you should keep the following considerations in mind.

First, it is important to define the goals of the social media campaign. What does your company hope to achieve? Increased brand awareness? More leads? Greater customer engagement? Once the goals are clear, the content and tone of posts should be aligned accordingly.

It is also crucial to maintain a consistent presence across all platforms, preventing customers from getting the impression that your company is inactive or uninterested in engaging with your audience.

Finally, it is essential to monitor metrics and analyze data regularly to gauge the effectiveness of the social media marketing campaign. What posts are getting the most engagement? Who is interacting with the brand on social media? Which platforms are yielding the best results? By paying close attention to these details, you can fine-tune your social media strategy and ensure that you are getting the most bang for your buck.

By building a strong presence on social media, you’ll be well on your way to generating leads and sales for your FinTech company.

5. Content Marketing

Content marketing is a type of marketing that involves creating and sharing content to promote a company’s product or service. This tactic can be used to educate consumers about financial concepts and increase brand awareness for your business.

When it comes to producing high-quality content for your website, there are a few key things to keep in mind.

  • Your content should be well-researched and accurate. This is especially important for FinTech businesses, as your audience will be relying on your information to make financial decisions.
  • Your content should be well-written and engaging. This will help to keep readers interested and ensure that they come back for more.
  • Your content should be updated regularly. This will show your audience that you are keeping up with the latest trends and developments in the FinTech world.

By following these tips, you can be sure that you are providing your audience with the best possible information.

These are the types of content that are effective for FinTech companies:

  • Blog posts can be used to discuss industry news, share company updates, and provide valuable insights into the FinTech sector.
  • Infographics are a visually appealing way to present data and statistics and can be used to highlight the benefits of using a particular product or service.
  • EBooks and whitepapers are excellent resources for providing in-depth information about a particular topic and can be used to generate leads or build brand awareness. As FinTechs are dealing with financial information, eBooks and whitepapers are also excellent ways to educate your customers.

By producing quality content, you can position yourself as a thought leader in the FinTech industry and attract new customers.

6. Community Marketing

Community marketing is the process of building and managing relationships with customers and potential customers through online and offline activities. This approach can be extremely beneficial for your business, as it allows you to connect with consumers on a personal level and build trust.

A FinTech community can also help to build relationships with other businesses in the industry. These relationships can lead to collaboration and partnerships that can help all businesses involved to grow and succeed. As such, this community can be a valuable asset for any company in the financial technology industry.

Here are some tips for creating a successful FinTech community:

  1. Make sure your community has a clear purpose. What kind of advice or support do you want to offer? What topics will you cover? Having a clear focus will help to attract members and keep the community engaged.
  2. Build a strong online presence. Create a website or social media profile for your community, and make sure to regularly update it with fresh content.
  3. Engage with other members. Encourage discussion and collaboration by asking questions, sharing articles and blog posts, and hosting events or webinars.
  4. Promote your community. Make sure potential members know about your community by spreading the word online and offline. Attend meetups and conferences, and reach out to influencers in the FinTech industry.

By following these tips, you can create a thriving community that will help you achieve your business goals.


By using these digital marketing tactics, you can increase your visibility, reach new markets, and build trust with your target audience. These tactics will help you stand out from the competition and succeed in this rapidly-growing industry.

Author Bio

Ellen Cibula is the founder of, where she helps businesses with financial technology, security, and payments. She has over 15 years of experience in the financial technology industry.