The Importance of User Experience for Customer Satisfaction

The Importance of User Experience for Customer Satisfaction


In the world of business and marketing, you may have heard of the famous UX? But what comes into your mind when you hear this?

UX immediately conjures an image of an aesthetically appealing and highly functional website that makes site visitors completely satisfied. However, there’s more to it than meets the eye.

UX is essential for any website or business, for that matter. It can be instrumental to your overall business success. That’s why many business owners take this into account when creating and designing their websites.

This article will share the importance of user experience (UX). Keep on reading to learn more about its benefits and the factors determining it.

User Experience (UX) in a nutshell

By definition, UX pertains to an individual’s overall experience in using a product (good, item, or website). It encompasses an individual’s mere interaction with a product. It involves the individual’s perception, action, and satisfaction with this product.

In most cases, the term ‘UX’ applies to business websites. It affects the customers’ satisfaction and influences their decisions. That’s why many business owners maintaining websites need to have a deep understanding of their users. Along with these is to align their customers’ needs with their business objectives.

In addition, entrepreneurs must identify their customers’ needs, values, and even limitations. From there, incorporate this information into their web designs. That way, they can ensure their site’s UX. With UX in place, they either will or will not purchase your products or hire your services.

If customers visit your website but aren’t happy with the complicated site, they’ll most probably bounce out of your web page. But if your website has an excellent UX, they’ll love to explore your site and do business with you.

Furthermore, people usually associate UX with usability and user interface (UI). These two aspects are mere subsets of UX, as many other crucial factors determine UX. Keep on reading to learn more in the following section.

Factors Determining Your Website’s UX

There are a handful of factors to consider when improving your site’s UX. For the most part, you pay attention to its aesthetics and functionality. In some cases, you’ll prioritize your content pieces, ensuring that they resonate with your target market. However, there are other variables to consider.

When hiring web development services, ensure that the company focuses on the following attributes:

  • Useful:The content you put on your website must be beneficial to your site visitors.
  • Usable: Your web pages must be easy to use, navigate, and explore.
  • Desirable:Everything you incorporate into your site must be appealing to your users. These include your business image, brand, design elements, and content pieces.
  • Findable:You want to ensure that your prospects can find your website and explore various content pieces on your site.
  • Accessible:Your website and content must be accessible to people of all walks of life on various kinds of devices.
  • Credible:Know that customers will only trust and patronize your business if your site shows credibility.

The Benefits of UX

Now, you might be wondering why you must consider UX when creating, designing, or updating your website. There are many benefits you can get out of doing so. Take note of the following:

  • Customer satisfaction: The primary reason you want to improve your website is that you want your customers completely satisfied. With excellent UX, you can ensure 99-percent customer satisfaction. The more satisfied customers are, the more they’ll patronize your business.
  • Online visibility: If you optimize your website for UX, you can also increase your search engine optimization (SEO). Of course, Google favors websites with excellent UX for SEO ranking. With UX in mind, you’ll boost your online visibility.
  • Website traffic: In line with boosting your SEO, you can also ensure an increase in your website traffic. You’ll be surprised at how more and more people will be visiting your site due to an excellent UX.
  • Lead generation: Excellent UX can translate into lead generation. With clear calls-to-action (CTAs), you’ll compel your users to sign in to your contact forms. Customers may not immediately buy your products or hire your services, but they’ll continue to go back to your website.
  • Sales conversion/customer acquisition: You’ll be surprised at how excellent UX can contribute to your overall business success. When users love your website, they’ll end up with your regular customers or loyal supporters.

At this point, you now know the importance of UX on your website. Take into account the valuable information discussed above. Be sure to consider the key factors that determine UX. With all these in place, you’ll ultimately reap the benefits of UX, from customer satisfaction to sales conversion or customer acquisition.