These days, pretty much every person is aware of the integral part search engines, most notably Google, play in our lives. The degree to which this trend picked up the pace, however, is more than surprising – according to recent research, as many as 93% of online experiences start with a search engine.

Furthermore, we would like to point out that the majority of this traffic is reserved for the first page of the SERP with only 25% of users ever checking the second page of the search results.

With all these facts in mind, it is easy to see why SEO consistently keeps getting relevance as one of the main pillars of present-day digital marketing alone. Let us see then how appropriate management software can help you to use this asset more effectively and truly put your business on the map.

Effortless and simple management

Let us start this short breakdown by reminding ourselves that SEO is an incredibly complex process that requires a lot of hard work and management of extensive sets of data. These challenges can not only considerably slow down the entire endeavor but also considerably compromise its results. That is why putting the management tasks under the supervision of one streamlined software system is gradually turning into the only way of maintaining the SEO strategies consistent and competitive. This trend will only become more relevant as time goes by and SEO management tools take stronger root.

Automated reporting features

Generally speaking, the goal of any SEO campaign is to drive more traffic to the website of some company. But, for that to be successful, SEO strategies need to be based on hard data and the experience of previous efforts. The data produced by SEO can also be used to inform other digital marketing strategies you currently have in motion. In both these cases, the ability of available SEO management platforms to produce comprehensive and fully automated reports comes off as a tremendous asset. In most of these cases, the reports can be customized giving the SEO staff full control of what they get in the end.

Streamlining the SEO workflow

The SEO process consists of dozens of different activities that all need to be put into a functional workflow in order to be seen through. The use of various SEO management tools can help this process both on a micro and a macro level. So, if we put aside the platforms designed to tackle the entire SEO process, we will see that more specialized assets like link-building management software, we will see that each of these tasks can be drastically streamlined on an individual level before we start putting these pieces back into the shared workflow. These moves could drastically improve the results of the overall process.

Real-time SEO data access

As we mentioned in one of the previous sections, the process of SEO is built on endless volumes of data. We have seen how valuable this data can be if used for reporting. But, reports are a part of the grander, long-term marketing strategies. In a large number of situations, SEO is much faster-paced and requires quick reactions to be pulled off successfully. With that in mind, one of the greatest advantages of SEO management platforms comes in the fact they are able to produce this information in real-time, with no more than a couple of clicks. The number of information you are able to get is also very impressive and it includes mentions ranging from trending keywords to customer engagement, ranking, traffic, etc.

Securing process consistency and efficiency

SEO consists of dozens of different tasks usually performed by dozens of different people or teams. In a situation like that these individual facets can very easily lose sight of the overall goal ahead of them and compromise the overall results. Putting all these forces on the same page and managing them through shared digital channels goes a long way in securing the consistency of your SEO efforts. By doing that, you can also ensure your teams make no missteps and don’t have to lose any time or resources ironing out these discrepancies. In turn, you also get tectonic improvements in terms of SEO efficiency.

Empowering your SEO teams

Last but not least, we would like to remind you that despite automation, reporting, and other neat tricks produced by the various SEO tools and platforms, the success of your SEO strategies will depend on the people who are assigned to put these ideas into reality. But, even if we take this fact into consideration we will see that, by providing your teams with these latest-gen tools, your teams will be capable of performing their duties with greater independence and confidence, which has a very positive effect on the entire process. Streamlined duties can also prove to be quite useful in reducing employee turnover.

We hope these six examples gave you a general idea about the critical role the SEO management platforms can play in making sure your company is capable of meeting its marketing goals and reaching out to the widest possible number of people. At this moment, SEO stands as one of the most important digital marketing strategies in existence. As time goes by, its role in the marketing world will only keep gaining relevance. Do your best then to make sure your company is able of leveraging this powerful asset to the fullest possible extent.