The Importance of Digital Marketing for Small Businesses

Marketing involving electronic devices has been on the rise over the last couple of years. For a small business, the use of this strategy is what will have them competing with major companies in the same industry. While there has been the idea that only big companies can benefit from digital marketing, this is not entirely true. Small companies with limited budgets can also use digital tools to promote their products and services. 

Digital marketing has had a huge impact on people’s behaviour and interactions. Here is how:

  • In the last decade, there has been increased use of the internet which means almost everyone has access to social platforms.
  • More than 80% of potential customers use their mobile phones to search for products online before making a purchase.
  • Half of all customers tend to be drawn to products whose brand name appears several times on search engines.
  • Approximately 93% of web traffic is generated by search engines such as Google, Bing, Yandex, DuckDuckGo, and CC Search.

To up their game, small businesses can make use of sales funnels to enable them to sell and deliver products online. Clickfunnels have a way of simplifying online marketing by rendering funnel options which are pre-built for certain products and services to users, and also can be used with many more Clickfunnels plugins.

These businesses can also make use of email marketing, website testing, content marketing, social media as well as video hosting, and display retargeting. Search engine optimization (SEO) and inbound marketing are also effective tools for companies that are just coming up. However, not all the tools will work for your user business. Therefore it is upon you to identify which ones will have the most impact on your franchise. Now that you know what digital marketing is and what it consists of, why should you use it especially if you run a small business? Here are the benefits that it provides:

  1.     Equal competing chance

A digital marketing strategy provides you a chance to thrive in the industry as it does other big corporations. This means that your small-scale business has an opportunity to compete with other brands in the marketplace. It also enables you to interact with consumers on various online platforms available. 

  1.     Cost-effective 

Compared to conventional marketing, this form of advertising does not require you to make large investments in it. Based on the products that you are dealing with, there are numerous affordable tools that you could use to reach your customers. Additionally, when you use digital marketing, it is easy to evaluate if the strategy is working or not. Therefore, you get an opportunity to re-work your plan so that you put your resources on effective strategies.

  1.     Improve conversions

Conversions occur when users or customers go to your site, for a particular purpose and make a purchase. To get high conversion rates, you need to understand how web traffic can be converted to leads. Compared to other forms of marketing, conversions are better achieved when you make use of digital marketing. Therefore, small-scale businesses can have the huge traffic they are getting on their website converted to purchases efficiently. 

  1.     Enhances profits 

According to research, the companies that use social media marketing generated more than 50% of their revenue from such platforms. High higher revenue from digital marketing is related to the high conversion rates observed on websites. A good strategy tends to increase your sales, customer transaction frequency, and most importantly elevate transaction size.

  1.     Can be customized for a particular audience 

Digital marketing is growing in popularity among entrepreneurs because of its ability to be leveraged to target a particular group of people. Once received by the target audience, they can act on it in terms of making purchases. Marketing tools such as email marketing are among the ones that can be used to market a product directly to a particular person. For this reason, this form of marketing is the leading form of personalized marketing at the moment.

  1.     Promotes your reputation

Often, people associate online presence with a good reputation. Well, it is the same with digital marketing. It enables you to put your brand out there for people to scrutinize which boosts your brand’s reputation. Apart from your reputation, customers can easily trust you. 


Given how the business world is evolving, we cannot do without digital marketing. This kind of advertising strategy is what makes you reach a broad range of clients globally at an affordable rate. It also boosts your reputation and places you in a position to compete with companies.