The Complete Guide To SEO: The Best Free SEO Tools For Beginners

The Complete Guide To SEO: The Best Free SEO Tools For Beginners

In this day and age, it is impossible to remain competitive in your industry without a significant online presence. To take advantage of the convenience and accessibility brought by the internet, many businesses are beginning to produce more online content than ever before. This shift gives way to new opportunities for entrepreneurs looking for an edge over the competition, but only if they learn how to effectively use SEO tools. All informative stuff performed during the journey of SEO will only enhance the value of final product.


If you’re just getting started with SEO, you might be wondering what tools you can use to help improve your ranking. The good news is, there are plenty of free SEO tools out there that can help beginners get started with optimizing their websites. In this guide, we’ll go over some of the best free SEO tools for beginners, so you can start getting more traffic to your site.

How to implement a successful SEO Strategy?

If you’re starting your SEO journey from scratch, then you’re in for a treat. This guide will teach you everything you need to know about SEO and the best free SEO tools to help you along the way.

Here’s what we’ll cover:

  • What is SEO?
  • Why do you need SEO?
  • How to choose the right keywords for your website?
  • On-page optimization techniques that’ll help your website rank higher in search results.
  • Off-page optimization methods to promote your website and improve your link profile.
  • Advanced SEO tips and tricks to take your strategy to the next level.
  • The best free SEO tools that’ll help you along the way.

PS: Please be assured that all the topics are explained in a very easy and descriptive way. The order of information shared below may differ from the above table. This is done to ensure the proper understanding and continuity of the article.

What is SEO?

If you’re new to SEO, or search engine optimization, the thought of improving your website’s ranking in search engines can be overwhelming. But it doesn’t have to be. Several free SEO tools can help you get started with optimizing your website for better search engine visibility. In this guide, we’ll introduce you to some of the best free SEO tools for beginners and show you how to use them to start improving your website’s ranking in search engines.

SEO stands for “Search engine optimization”. It is a marketing strategy used to improve the visibility of a website and organic search results in google and other global search engines.

Some common activities include;

On-Page Optimization

Through this process, you make all the minor changes on your website itself to improve its visibility. This includes things such as; title tags, meta descriptions, header tags, content optimization and image alt tags etc.

Off-Page Optimization

This refers to all measures that can be taken outside of the actual website itself to improve its position in the search rankings. This would include items such as; link building/earning, social media engagement and activity, brand mentions and citations etc.

Technical SEO

It is more concerned with the architecture of the site making sure it is easy for both users and search engine bots to crawl and index the site

Why do you need SEO?

SEO can be a complicated and overwhelming topic, especially for beginners. However, it is important to understand the basics of SEO to make your website or blog visible to search engines and potential customers.

There are several reasons why you need SEO:

To Get Found Online

If you want people to find your website or blog, then you need to ensure that it is optimised for search engines. This means you are using keywords effectively and your site is easy to access.

To Boost Your Traffic

SEO can help to increase the amount of traffic that comes to your site. This is because, if your site is optimised for search engines, it will appear higher up in the search results. This means that more people are likely to see and click on your site.

To Increase Your Sales/ Conversions

Ultimately, the goal of SEO is to increase your sales or conversions. If more people are visiting your site and seeing your product or service, then you are more likely to make a sale.

Keyword Research

If you’re new to SEO, or if you’re looking for some help getting started, this guide is for you. We’ll go over some of the best free SEO tools for beginners, as well as a few paid options.

Keyword research is one of the most important aspects of SEO. Without keywords, it would be very difficult to rank your website in search engines. There are several different keyword research tools available, both free and paid.

  • Google Keyword Planner is an awesome free tool that allows users to research keywords and get ideas for new ones.
  • Bing Webmaster Tools also has a keyword research tool that allows you to see what keywords people are searching for on Bing.
  • Moz’s Keyword Explorer is another great option, and it offers a 7-day free trial.
  • Ahrefs’ Keywords Explorer is another excellent choice, and it offers a 7-day trial as well.

Once you’ve found some keywords that you think would be good for your website, it’s important to track them. Google Search Console and Bing Webmaster Tools both offer keyword tracking tools. These tools will show you how often your keywords are being searched for and how well they’re performing.

Meta Tags

Meta tags are snippets of text that describe a page’s content; they are used by search engines to help index and rank pages in search results. The most important meta tags for SEO are the meta description tag and the title tag.

Title tags should be unique and descriptive, accurately reflecting the page’s content. Meta descriptions should be clear and concise, convincing potential visitors to click through to your page.

Other important meta tags include the meta keywords tag (which is no longer used by Google but may still be used by other search engines), as well as the robots meta tag, which tells search engines whether or not to index and rank a page.

While meta tags are important for SEO, it’s also important not to stuff them with keywords or overload them with information; this can harm your ranking in search results. Keep your meta tags concise, accurate, and relevant, and you’ll see the benefits in your site’s traffic.

Content Creation and Optimization

As a beginner, there are a lot of free SEO tools available to help with content creation and optimization. Here are some of the best:

Google Keyword Planner

This tool helps you research and choose the right keywords for your content.

Yoast SEO Plugin

This plugin analyser your content and gives you tips on how to optimize it for better search engine visibility.


This tool allows you to see what content is popular and shareable so you can create similar content that resonates with your audience.

Google Analytics

This tool tracks your website traffic and helps you understand where your visitors are coming from and what they’re interested in.

Hootsuite Insights

This tool provides a detailed analysis of your social media activity so you can see what’s working well and where you can improve.

Link Building

Link building is the process wherein you share quality content on your platform and people add the referring link of your content on their websites to share valuable information. This in turn gives google an indication that information shared by you is valuable and ranks you higher on the internet. The higher the number and quality of the links you get, the better rank for your content on search engines.

There are many different ways to build links, but the most effective method is to create high-quality content that other website owners will want to link to. Creating great content can be a time-consuming and difficult task, but it’s worth it if you want to rank well in SERPs.

Once you’ve created some amazing content, reach out to other websites in your niche and ask them to link to your content. You can also submit your content to social media sites and online directories. If you do these things consistently, you’ll start to see an increase in the number of links pointing to your site.


Now that you’ve gone through the complete guide to SEO, you should have a good understanding of what it is and how to use it. Remember to start with the basics and gradually move on to more complex techniques as you become more comfortable with SEO. And don’t forget to make use of the free SEO tools that are available to help you along the way!