Key Tips for Balancing Digital Marketing and Creative Writing

Key Tips for Balancing Digital Marketing and Creative Writing

For creative writers to share their content, there is a need for an audience. Creative writers require an online presence to reach their audiences. With the advent of social media, digital marketing, which is marketing that leverages the internet to connect to prospective customers, assists creative writers in influencing their readers. The article aims to provide some of the tips that creative writers can use to balance their writing with digital marketing. There should be a balance in digital marketing and creative writing especially for writers who want to have it both ways to ensure that they utilize this marketing trend.

Become an effective researcher

“Expanding on the research process is crucial especially since as a writer, inspiration is drawn from different sources,” says Brooke Williams, Senior Content Writer at SolidEssay and ConfidentWriters. It is critical to comprehend that content for writing is likely to be obtained from unusual places and therefore being open to that idea assists in developing quality content to be marketed in the web. Audiences are continually looking for creative and fresh content that will captivate and inspire them making it the work of the writer to search the internet extensively for information that will drive them towards such content. Researching from numerous data sources leads to responsive storytelling where the readers’ attention is captured and ultimately enables them to flow with the information.

Grab attention

Creative writers are innovative and use thoughts, feelings, and words to demonstrate their ideas and experiences of other people. Because of their expertness in language and sentence structure, they give a business an edge over another competitor. “Grabbing the attention of the readers is essential, especially if the title of their content shows up in search engines or when readers use keywords,” explains Kevin Johnston, Head of Content Writing at MLA Outline and SwiftPapers. Utilizing the search engine optimization is also helpful when trying to remain relevant to the followers whereby readers are able to access creative writing information in their electronic devices creating a balance between creative writing and digital marketing. By using the most targeted keywords in the content, readers stay in touch with their favorite creative writing content and regularly check for updates. Attract readers using texts with images, tailoring websites to suit local searches and also using creative word choices and story structure.

Anticipate the needs of the audience

Creative writers should understand that the digital age has necessitated the audience to turn to digital channels to acquire helpful content. Digital marketing relies on social media to target the appropriate audiences and therefore understanding how it works not only generates traffic to the website but also assists in anticipating the needs of the audience. Creating a balance between creative writing and digital marketing requires the writer to understand the problems of the readers in terms of what they want to hear, and to ensure that they share this information with other readers.  For a business, this grows the potential followers in the website, leading to brand equity and consequently increasing brand loyalty. Having an online presence not only assists the writer to remain relevant to the audience but also solves their problems increasing their likeliness to share the content.

Maximize your downtime

Creativity in writing requires focus and inspiration rather than writing with a sense of urgency. Marketing is an arduous task, and more often than not, the strategies focus on the quality over the quantity. It is important to realize that time can be used to enhance productivity while maintaining the quality of the content. Focused downtime assists the writers in focusing on their ideas by exploring a variety of content without an end goal in mind. The process involves jotting down any ideas that come up hence setting the objectives of the writing project at the need of the day. Restructuring the creative process assists the writer to place content marketing and creative writing on similar compartments and understand how to revolve around maximizing the experiences of the audience. 

The article concludes that an online presence is necessary in this digital age for writers to maintain relevance to their audience. For content to receive readership, writers should attract their audience with useful content that they come up with during their downtime that grabs their attention.
Author bio: Jeff Peters is a writer, editor, and serial entrepreneur from California. He is a regular contributor at ResearchOver, Medium, BuzzFeed and Paper-Research.

Effective Paraphrasing Techniques To Use In Your Writing

Effective Paraphrasing Techniques To Use In Your Writing

If you are having trouble paraphrasing a text effectively, try following these steps:

  • Reread the original passage you wish to paraphrase, looking up any words you do not recognize, until you think you understand the full meaning of and intention behind the author's words.
  • Next, cover or hide the passage. Once the passage is hidden from view, write out the author's idea, in your own words, as if you were explaining it to your instructor or classmates.
  • After you have finished writing, check your account of the author's idea against the original. While comparing the two, ask yourself the following questions:
    • Have I accurately addressed the author's ideas in a new way that is unique to my writing style and scholarly voice?
    • Have I tried to replicate the author's idea or have I simply changed words around in his / her original sentence (s)?
  • Last, include a citation, which should contain the author's name, the year, and the page or paragraph number (if available), directly following your paraphrase.
  • Use available online tools for paraphrasing, the tool will help you get hands on experience of paraphrasing, one handy tool in this regard is paraphrasing tool , this tool will help you a lot because this tool guides your for effective paraphrasing, the tool is must use Paraphrasing tool .

WordPress Content Writing: 5 Important Skills for Beginners

You’re searching for content writing tips since you finally decided to start a website. You know what? You’ll do just fine. Anyone can learn how to write proper content. You just need to work on a few skills, and you’ll notice improvements in no time. 

First and foremost, it’s important for you to understand: writing is beautiful! It’s an interesting process of creating something from nothing. You learn, you express yourself, and you share your thoughts and knowledge with the world.  

5 Skills for Beginner Content Writers

1 Research

Research is the foundation of good content. 

Let’s take a look at an example: a post published on the Wait but Why blog. All arguments are based on sheer facts, which the majority of people aren’t aware of. 

Screenshot 1. source

When you read content like this, you believe its author. You know that they’ve done their research, and they aren’t presenting just their opinions. 

  • When you find a nice detail that you can use in your post, check its original source. If someone mentioned a study, find it and read it completely. 
  • Use Google Scholar to search for facts. 
  • Double-check your information. Make sure your source is reliable. Only link to high-authority websites! 

When you do this step of the process well enough, the writing part will be a piece of cake.  

2 Style

If you want to build an impressive WordPress site, you need your recognizable style. Just check the blog mentioned above: Wait But Why. It’s impressive not because of its design and not because of the things it sells. It’s the content. It’s the author’s style. What you read on this blog cannot be compared to anything else you find on the Internet. 

That’s what you want to get to. 

Be funny, but don’t force it. Humour should come naturally. Ultimately, you should be you. That’s the best tip that someone can give you about content writing. You’ll polish up your style with time, but first, you have to discover it and build on it.   

3 Practice

You’ll grow your writing skills through tons of practice. You can work with writers and editors from the EduBirdie. They can give you hints on how to improve your style by making it more readable and unique. 

Here are a few tips that can help:

  • Always opt for simplicity over complexity. You may know a lot, but you need to make even the most complex things easy to understand. 
  • Practice with different forms of expressions, and figure out what your audience reacts to. 

4 Choosing the Right Topics

You already have some ideas on the topics you’d like to write about. But are they unique? Another question: what will you do when you run out of ideas? What happens if you hit the writer’s block?

When most content writers face such a situation, they turn to a topics mill. They go through different suggestions and fill in their content plan with fresh ideas. But there are two types of writers:

  • Those who copy topics from competitors and topics mills
  • Those who get inspired by those topics, but add their unique touch to them

You want to be in the second category of writers. 

Let’s take a look at Neil Patel’s blog.  He won’t use the usual topics, such as “How to grow your website traffic.” That’s an exhausted team. He’ll add something new to it: A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest.

Screenshot 2. source

5 Offering Value

Let’s say that article on how to grow your traffic with Ubersuggest only explained what Ubersuggest and its features were. You would be very disappointed by the time you reached the end of it. When you see a title that sparks your interest, you want the content to be on point. You want it to answer the specific question that the title imposed. 

Offering value - that’s one of the most important skills that content writers should develop. 

It’s okay to put things into perspective by discussing relevant topics. But always stick to the point. If possible, don’t put several ideas into a single piece. Save them for another post. 

You Can Do This

Let’s face it: not everyone can become the next Hemingway. 

But if you have something to say, you’ll discover a way to make your words attractive to the audience. You’ll boost your writing skills if you focus on research, practice, good topics, and providing value. Once you find your unique style, the rest will be easy.

BIO: Emma Rundle loves writing, reading, and some more writing. She believes that everyone has something to share. Her posts are focused on inspiring people to write more.

Writing Incredible Content With Inverted Pyramid Style In 1 hour!

Your inspiration has abandoned you?

Do you have a writer's block?

We have a solution!

If you are in search of a way how to create compelling content that will help you hit the top ranks in no time, you’re in the right place.

Ready? Let’s do this!

The inverted pyramid method is a well-known method of writing in journalism that was initially developed with one aim - to grab the reader’s attention right from the start.

Being one of the most effective methods of writing, this technique can help you write incredible SEO articles, drive more engagement, boost brand awareness and social shares.

What is the inverted pyramid writing style?

When you are reading a novel, you are always in suspense what will help next and when the plot will begin to unravel.

The writer leads you through each and every chapter slowly preparing you for the climax.

And, this makes a perfect sense when writing a novel.

However, when writing a newspaper article or an article for a web, you need to get people's attention quickly.

  1. You have to have the compelling headline.
  2. You need to make them want to read more.
  3. This is exactly what the inverted Pyramid writing technique lets you do..

In its core, the Inverted Pyramid Style puts the most intriguing and critical piece of the story at the beginning with the aim both to inform and engage the reader.

Big ideas come first, and details follow.

In that way, your readers don't have to scroll down to get the main point, or even worse, jump from page to page on websites.

By giving them meat and potatoes of the story, the traditional W’s - who, what, where, when, why and how, you get them hooked and they will instantly want to get deeper into the subject. Journalists devised this technique as a solution to the problem where their readers have a very low “committal rate”.

What’s in it there for your readers?

  • Your readers need less time to get to the point
  • It motivates readers to scroll down for more information and read the entire article
  • It gives value to all readers even those who skim
  • It improves comprehension, the essentials are at the beginning of the first paragraph

What's in it for you?

  • It gives you a full control of the structure
  • It allows you to edit articles more efficiently and quickly
  • You need less time to get to the gist

How does it work?

1.   Start with the lead

First, think of a headline, an attention-grabbing statement or an anecdote. This is known as a lead. Your lead must answer the following questions:







For instance, if your story starts like this,

“On an early Sunday morning, I walked into a grocery store to buy some oranges, bread, milk and other things I needed to make a cake for my son’s birthday. As I was walking around the shop looking for oranges, I suddenly heard some strange noise. I turned around and saw a few guys in black pointing a gun at a girl at the cash register.”

It sounds a bit boring. However, if you put the breaking news at the beginning like:

“On an early Sunday, two men pointed a gun at a girl at the cash register”

You will definitely draw in the reader, and what's more, make him continue reading to find out the background of the story.

In that way, you have answered the six questions:

Who: Two men

What: pointed a gun at the girl

Where: at the cash registry

When: on an early Sunday

Why: to take the money from the registry

How: by using a gun2.

Get into details

Once you tickled your readers' curiosity, you are ready to go into details. Your readers would want to know the background of the story: “How did they get into the store?”, “What was the girl's reaction?”, “Did they take the money?”, “What happened next?”. Give them what they are yearning for. By providing details, you’ll keep their attention and make them want to read the whole article.

To make things even more interesting, keep paragraphs in the same format: put the main points in the initial sentence and then build on that point. This stand-out first sentence is also known as the core sentence. It gives the reader what he or she needs and he or she can choose whether to read the rest of the article or not. Keep in mind that you should express only one point in each paragraph because it is easier for readers to follow the plot.

3. Tell the background story

After pointing out the details, you can move to the context. This includes the root of the problem and the reason why robberies happen so often. You can also touch on the statistics related to crime and criminal behaviour in the country and, in that way, trigger speculation and even discussion on that particular issue. This adds value both to the entire article and you as the author of the article. On top of that, it raises interests and engages readers potentially in the discussion.

What makes an inverted pyramid such a powerful technique?

  • It helps us create “block-based content”

Does a term “block-based content” ring a bell?
It should because, recently, this movement has been making an impact on search engines. Google uses the whole chunks of texts - paragraphs to answer questions in search results.

By giving the blocks the structured data needed to let search engines know what specific content is in that block, we can increase traffic on our site. Hence, one more reason to write better, compelling and stand-out paragraphs.

  • It adds value in terms of SEO

By structuring your questions and answers by using an inverted Pyramid technique, both your readers and search engines will digest it more easily.

In other words, when someone asks a certain question, go straight to the gist of the question and put it at the beginning of your answer.

Tell your readers what you know, move on to the details and only then get to the context. Finally, include the sub-questions, especially if the initial question is too broad and should be broken into chunks.

This will inevitably trigger the readers' reaction. Finish the answer with some call to action and, voila, you have written the page which will potentially attract qualified leads and convert.

  • It boosts awareness and engagement on social media

Attention span is a new currency. We are well aware of the fact that readers’ attention span is shrinking each year making a huge impact on the marketing in general. In terms of social media, we are given a very limited ability to grab the reader's attention.

What makes people share the content?

Is it happiness, is it a controversy or sad stories?

According to the Jonah Berger, author of the book “Contagious: Why things catch on”, the things that go viral must have an emotional hook. It's the emotions that will make people want to talk about that particular subject for days or even months.

And, what's the easiest way to provoke the emotion?

By writing a compelling headline (a lead), good excerpt (details) and thematic and supporting captions (context) - all the essentials of the Inverted Pyramid technique.

Let’s wrap things up

So, the next time you start writing a new piece of content, don't bury you key information somewhere in the middle of the third paragraph.

Put it up front, give your readers what they want, and make them ask for more. It's a sure way to a great article.