6 SEO Strategies to Improve Your Webpage Ranking

Approximately 93% of all online experiences proceed towards accomplishment with the help of a search engine. Google is perhaps the most prominently used search engine today with around 40,000 search queries that surface its interface almost every second.

Most businesses rely on Google for lead generation and revenue through organic traffic to their websites. Most Google searches don’t make it past the first page – and quite possibly so, as there is one-third chance for the top result to receive more attention than any other. This means that if your website isn’t ranked on Google’s first page, then your brand might miss out the chance of getting discovered by a third of prospecting traffic.

With White Label SEO techniques, you can now opt for key online metrics and several rank-boosting strategies to increase your visibility on Google for your potential clients to see.

Mentioned below are 6 SEO strategies that will help to improve your webpage ranking by a notch.

Fast Page Loading Speed

Google has severe abandonment issues – thanks to its RankBrain algorithm that can detect slow webpages and push them lower to harm your ranking. Your content matters, but if your webpage’s taking more than 3 seconds to load, then approximately 40% of visitors will throw a tantrum and turn their backs on your brand. There is also a chance that 80% of those visitors wouldn’t even dare to visit you again.

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Slow page load time will not only affect and decrease your website’s traffic but will also diminish the number of sales. According to a study by Amazon, a business can lose as much as $1.6 billion in sales due to slow page load time.

In order to prevent this from happening, it is advisable to download a webpage speed detecting software or free online tool to assess your webpage’s load and response time in different locations around the globe.

Focus On Original and Quality Content

Quality and rich content is the main source of keeping viewers interested in your website. If your users like the content you’re posting on your website, then chances are that they will spend more time on your webpages. The time that a user spends on a website is known as dwell time. The more it is, the more progressive and higher your organic rankings are going to be.

Google Chrome is the most preferred web browser in the market with its server garnering around 58% of total shares. Due to this, most people will continue to bookmark your pages on their Google Chrome browser in order to revisit your website on personal demand.

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According to Ahrefs, it is advisable to update your webpages regularly since content that is older than 2 years doesn’t achieve higher rankings. Content that is 2 – 3 years old has a higher chance of getting ranked in the top ten results of Google since users demand fresh and updated content.

Promote Higher Readability of Content

In order to generate quality content for your website, you’ve to do what 72% of digital marketers do to promote optimum content creation for their webpages:

• Promote originality of your content by sniffing out rehash, re-spun or plagiarized content through verification tools. Use optimum grammar and simple usage of words that maintain the flow of the content to keep the readers interested from top to bottom
• Format your content in order to promote a smooth user experience. Clean typography, header tags, proper line spacing, bullet points, short paragraphs, grammatically correct sentences and formatted content size boosts organic ranking since it’s easier to incorporate SEO in a clean and uncluttered website
• Clean and structured content also helps to boost readability, therefore, aiding towards user engagement and increased dwell time. High readability simply means that your content is digestible and interesting to the user’s attention; making it ultimately good for business

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Cater to Outbound Links

What do you do when you have to prove your brand’s worth to your customers? You add in testimonials of clients with valid experiences in order to build the trust of possible others, right? In order to prove your website’s credibility and relevance to Google, you’ve to think like your customer.

Google needs proof of your trustworthiness – it requires your presence and authority on different subdomains so that it can continue to rank you higher for people to discover you through and thorough.

Once Google notices your website’s popularity, it will ultimately rank you higher, causing an increase in your page’s traffic and sales. Make sure you don’t embed broken links to missing webpages with 404 errors since it can discourage visitors from turning up to your website.

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On-page Optimization

You have to give Google a little incentive to rank your page higher – the only way to do this is to opt for page titles and meta descriptions that are descriptive enough to be categorized within the required character limit.

Page titles and meta descriptions have a certain character limit that has to be adhered to in order to boost readability, user engagement and improved click-through rate.

Click-through rate is generated on-page with the help of content that is worth reading and clicking through. Therefore, in order to boost your click-through rate, you have to publish a compelling text as your content’s primary title with a little gist that explains what it is all about.

This little window can be promoted by inserting long-tail search keywords with higher search volume in meta descriptions and titles for better organic ranking.

Blog with Keywords

Approximately 53% of B2B and B2C marketers believe in catering to blog posts as their primary source of material for enticing users towards higher SEO ranking. According to digital marketing guru, Neil Patel, blogging has the opportunity to promote a brand’s viewership and ROI to 13 times than a website that doesn’t cater to any.

An average blog post should span from 2000-2500 words with long-tailed research keywords for higher ranking on the search engine. Detailed copy helps you to distribute your keywords subtly in content, allowing your page to rank higher for better conversion rates.

Keywords are therefore, essential tools and practically, the pillars of SEO – without relevant keywords, your content might have a hard time of ranking on Google which would diminish your website’s visibility and location as well.

Your website is on the brink of launching itself into the abyss of the worldwide web – it’s a crowded interface with hundreds of thousands of enterprises that desire to be number one but apparently, aren’t. In simpler words, your website is struggling through a crowded interface – they’re wading through competition every second, and in order to get discovered, you have to understand how to generate more traffic towards your website.

by Nick Loggie

6 Most Effective SEO Tricks for Small Business Exposure

While a large number of businesses are still sticking to conventional marketing through TV ads, newspaper ads, or radio advertising, the statistics on the other end of the spectrum are happily optimizing SEO (search engine optimization) or organic search results.

In this article, we’re going to delve into the fascinating realm of SEO, why it’s currently the best marketing strategy to date, and the complete tips for ranking your small business in no time.

What is SEO?

We always turn to Google, Bing or Yahoo for just about anything under the sun these days. Checking reviews, gathering information, searching for products and services, watching tutorials; the list is endless.

While it may seem like a mundane routine, SEO specialists are behind every website that ranks first on any search engines.

SEO is the process of getting "free" traffic to your website. However, Google calls the shots as to which content (blogs, videos, infographics, images) gets displayed based on several factors which we'll get into later.

Why is SEO Important for Small Businesses?

Whether you’re a small business owner or a digital marketer, optimizing some SEO best practices will drive more traffic to websites. According to BrightEdge, 50 percent of website traffic is from organic searches, and over 40 percent of revenues come from organic searches as well. Because SEO...

• Increases engagement, and builds trust and credibility
• Creates better user experience
• Is cheap compared to PPC (Pay-Per-Click ads)
• Is trackable
• Allows you to discover more opportunities in ranking your website
• Gets more leads and conversions

To make the most out of your SEO campaign, it’s essential that you also plan out your strategy right from the beginning. Here’s a step by step guide on how to create an SEO marketing strategy from scratch.

Best SEO Tricks for Small Business Exposure

1. Do Keyword Research

Incorporating the right keywords in your content is crucial. First, create a buyer persona. That means think about which audience you’re targeting and put yourself in their shoes. What type of keywords would they be typing?

To start keyword research, try to brainstorm for keyword ideas. You can open up an Excel sheet or Google Spreadsheet and put any keyword related to your niche. First, you can turn to good old Wikipedia for ideas and synonyms. Then you can try Google Autocomplete; this is when you open an incognito Google window and type in the keyword on the search box. Copy those automatic phrases that appear below your typed keyword. Or you can use any free extension like Keywords Everywhere to determine which keywords have high traffic volume. Then, build your content around those keywords.

2.  Enhance On-Page SEO

On-page SEO refers to your content’s title tags, meta descriptions, h1, h2 & h3 subheadings, internal links, content length, social sharing buttons, and more.

When creating your first content, aim to rank for long-tail keywords with a lower search volume. This way, you’ll have a higher chance of making it to the first page of SERPs. Utilize your title tags (blue clickable titles on Google). Include your keyword in the title tag and add some modifiers like “top,” “best,” “2019” to make it stand out. Ensure that the essential keywords will not go over 55 characters. Meta descriptions are the short phrases/paragraph that you see below the title tags. Make sure it’s short and sweet; letting the readers know immediately what they’re going to get once they click on your content. Make sure it’s 160 characters or less.

Also, Google ranks longer content. Why? The longer the content, the more the relevant keywords. Keep it 500 to 1,500 words.

3.  Maximize Link Building

One metric that Google looks for is your website’s credibility. And backlinks (a hyperlink from one site to another) with high page authority and domain authority levels will prove beneficial for your site. There are free tool extensions you can use to check this like MOZ. You can search for your target keywords on Google and use the MOZ extension to find the ones with higher authority. You can either link to their site or reach out to these sites to link to your latest blog.

4.  Prioritize Local SEO

Small businesses would probably start marketing their products or services in their area or its nearby areas which makes local SEO essential in your campaign. Why?

• Because mobile gadgets and devices are everyone’s go-to
• Local searchers are ready to visit or purchase
• Building profiles and reviews are helpful for your business

The first step you can do is register your business in Google My Business Profile. This is extremely important because it has huge visibility in SERPs. Next is to gather feedback, testimonials or reviews on any platform (Facebook, Yelp, TripAdvisor, etc.). In case you get bad reviews, handle them properly. I always find companies receptive to criticism endearing. Customers relate to businesses emotionally.

5.  Make It Mobile Friendly

This year, global mobile users are expected to increase to over five billion. If you don’t make your website mobile-friendly, you could be losing millions of prospective customers. It’s crucial to optimize your site, so it loads fast on mobile devices.

Google is also always updating its algorithm. To check if your site passes the mobile usability report, use the Google Search Console and take the mobile-friendly test regularly.

6.  Monitor Your SEO Campaigns

The great thing about SEO is that it’s quantifiable. That means you can track lucrative or non-lucrative campaigns through tools like Google Analytics. You can do a trial-and-error run by analyzing data-driven platforms, changing blog posts and backlinks from time to time, or improving social media strategies. You can even cut losses by knowing which keywords work and which don’t. Anything you can do to improve your SEO campaign will increase traffic tremendously.

SEO for Ranking Small Businesses

Now that you know the ins and outs of SEO and how to utilize every trick in the book, it’s time to put everything into action. Remember, quality content, and these effective SEO tricks will surely gain more small business exposure.

Author Bio: Sarah Brooks, an ardent blogger, loves to write about digital marketing and web development. She frequently blogs at Local SEO Rankings, one of the leading SEO agencies based in Jacksonville, Florida.

by Nick Loggie

So why is SEO so important for a Successful Business?

Are you a business owner? Did you ever hear about SEO? Chances are that you have. However, you probably didn’t pay much attention to it. You didn’t know how important it can be for the success of your business. Because the reality is that Search Engine Optimization can greatly help you get more customers and more orders. It can even help you drive people to your brick and mortar store. Everyone, including a thesis editor can take advantage of SEO and can grow his or her business in no time. Now that we have your attention, let’s talk about what SEO really is, its benefits, and about who can do it.

What Is SEO Exactly?

Search Engine Optimization (abbreviated SEO) is the process by which you make your web property (blog, website, social account, etc.) more appealing to search engines. Why is this important, you ask? Because organic traffic – traffic sent to you by search engines – is the best kind of traffic you can get. People are visiting your website or your blog and a portion of them are placing orders. The more visitors you get, the more orders you get. However, a search engine has limited space on its first page of search results. You need to help your web property get displayed on that first page. Why? Because people rarely go to the next search results pages. They find what they are looking for on the first page in 80% of the cases.

The Benefits of Search Engine Optimization for Your Business

There are many ways to perform search engine optimization on your web properties. The techniques used depend on the type of property and on the target you want to achieve. For example, you can focus on generating useful, interesting and valuable content that will draw in readers and will convince search engines that your website is valuable. You can work on building links to your web property so that search engines begin to consider you an authority in your field. You can use keywords and key phrases to target specific searches and bring your website or blog at the top of the search results page. No matter how you do it, SEO has some very important benefits:

• It will improve your web property’s position on the search results page.
• It will get you more organic traffic almost for free.
• It will help you get more people to visit your brick and mortar business (this is called Local SEO).
• It will make other websites and blogs link to you (if you have valuable content on your site).
• It will increase the number of orders and will help you grow your business.
• It will basically crush your competitors who are not taking advantage of SEO.

If you search for “<a href=”https://myhomeworkdone.com/statistics.html”>stats homework</a>”, you will most likely visit one of the first 3 to 5 results. This is how your potential customers think as well. This is why you need to position your web property right there at the top of the search results page!

Use Local SEO to Your Advantage

Local SEO can help you get customers into your brick and mortar store. Many people search on Google Maps or Google Places when they want to buy something. They are in the neighborhood and they want something you are selling. They may be 100 meters away from your store and may not know it’s there. But if your store pops up on their mobile device and if your business has great ratings and an awesome description, these people will flock to you to buy what they need. Don’t underestimate the importance of Local SEO unless you are only selling online. If you ever searched for “best pizza in New York City,” and followed Google’s recommendation, you know why Local SEO is so important. The best optimized businesses get the most customers, period!

Can You Do It Yourself?

You are most likely interested to apply SEO techniques to improve your web property’s ranking. You want to get all this extra visitors and make a lot of new sales. However, SEO is not as easy as it sounds. There are experts who do it, and these people have years of experience. Google does not make it easy for a website or blog to get onto its first page of results. In most cases, SEO specialists use a combination of methods and techniques to improve your ranking. And they know what they are doing.

Yes, you can start learning SEO techniques and can start applying them. However, you will work through trial and error. This means that you can easily make a mistake. And a mistake can cost you a lot. Did you know that Google penalizes websites it thinks are trying to artificially boost their ranking? Or that Google will penalize you if you use keywords and key phrases wrong? To make the most out of SEO and to ensure that your web property does not get penalized, you are advised to work with a SEO expert. You can find thousands of them online and there are even companies that specialize in providing SEO services to corporate clients.

In Conclusion

As you can easily realize, SEO is very important to any business owner who wants to grow his company and get new clients and new orders. The benefits are clear, especially if you also focus on Local SEO. If somebody searches for “write my paper” on Google, you want your website to rank among the first 3 to 5 results, right? SEO is the way to achieve this! However, you need to be very careful not to make mistakes that will get your web property penalized. This is why it is very important to work with a SEO specialist who knows what he is doing. If you take the right steps and work with a responsible, experienced professional, you will be able to take full advantage of all the benefits a good SEO strategy has to offer.

by Nick Loggie