7 Best Marketing Ideas and Strategies for Events

The worldwide event market is expected to reach about $1.5 billion in sales by 2028, up 23% from today's levels.

Whatever way you slice it, that's some serious cheese. And that's why 83% of businesses report a rise in revenue every time they use event marketing.

Here are how to implement an effective plan and integrated campaigns for your brand's event marketing strategies.

Introduction

Businesses may increase brand recognition, product sales, and market standing by hosting successful online, in-person, or hybrid events. Don't forget the importance of event marketing while organizing your next big event. If you give some attention to your end goals, you'll have a much easier time selecting what kind of event or event promotion you want to host and using the event marketing strategies.

What is Event Marketing?

Making people aware of impending live conferences, seminars, workshops, trade exhibitions, contribution camps, meet-and-greet days, etc. or virtual webinars, podcasts, video conferences, etc. 

Event is what event marketing is all about (virtual events, live streaming events, webinars, classes, etc.). Marketing is all about getting the word out and getting people to show up.

Why is Event Marketing Important?

If you don't have a plan, not only is it doubtful that you'll reach your goals in the first place, but it also becomes tough to determine whether or not you've been successful. You will want to ensure that your event has clear goals, objectives, and key performance indicators (KPIs).

According to the opinions of 31% of marketers, the most effective marketing or event promotion method is an event marketing and the use of event marketing strategies. 

According to the statistics, 84 % of those who attended an event report a stronger brand affinity for the company, product, or service promoted after the event. 

Live events are intense, according to the opinions of 87% of C-Suite executives, who also aim to invest more money in live events soon. Because of this, you must be familiar with the most influential event marketing strategies.

How to use Event Marketing Strategies?

After a brief review of the basics, we'll go on to discuss more advanced strategies you may use to ensure the success of your next event for event promotion.

#1. Write content for event promotion.

To successfully event promotions, you must first create your content and AI writers could be of great help here. Information such as the event's purpose, location, date/time, guest speaker, price per ticket, and benefits to participants should all be included. In this way, your writing won't come out as self-serving and will really provide some sort of value to your readers.

You may also develop visual marketing material for a press release for local media, social media posts,, and adverts for ad platforms, in addition to the fundamental event information content already mentioned.

#2. Work with influential people.

According to a recent survey, the majority of today's youngsters trust the opinions of their friends and peers when deciding what to buy. 

The impact of word-of-mouth advertising may be this dramatic. And the same is true for going to shows or performances. So, get in touch with someone who has a sizable online following in your field.

For instance, if you're doing a campaign to get people to donate blood, influential people may spread the word by promoting the benefits of donating blood to both the donor and the recipient.

Once you've developed your content, it may be shared via various platforms.

#3. Go live.

The promotion of events now frequently includes live streaming. Spread the word about your gathering on social media once again. Through a live broadcast, you may have in-depth conversations with potential attendees and invite them to your event.

Make the most of it by giving your audience a taste of what they may anticipate if they come. Make them want to participate so strongly that they can't resist your pitch.

#4. Promote content created by users.

User-Generated Content (UGC) can be provided by attendees of a past event in various formats, such as reviews and testimonials. Other formats are also possible. 

As a result, you will be able to reach more people, generate social proof, and spread the word about your upcoming event promotion.

One efficient method of collecting UGC on social media is to create a hashtag and promote its use. For promoting purpose you can use free Hootsuite alternatives to get higher view on your content. In addition, you may generate social commotion by conducting a competition. 

For example, you may provide free tickets to the people whose postings receive the most likes or shares on social media.

#5. Lookalike audiences.

You can select audiences that have previously attended events similar to the one you are hosting, thanks to the technologies included in social media platforms. You can target those particular individuals by using these. The following is a list of available automated tools and algorithms.

• Facebook users as an audience
• Saved audiences
• Custom audiences
• Lookalike audiences

#6. Use paid advertising.

You may increase your audience with paid advertisements on Google, Facebook, and other websites, which can also help increase ticket sales for event promotion. 

Consider spending money on remarketing ads since they effectively familiarize potential attendees with the next event. The phrase "limited seats" or "limited time" might give the impression that there is not enough of anything.

This type of ad remarketing can help promote your event to those who have watched your event and clicked the attractive icon, as well as the friends and followers of those who have replied to the event.

#7. Email it.

Email marketing is the most common event marketing method, and it is used by 70 % of businesses that frequently conduct events. 

Email is a great way to get the word out about your event, and you should begin doing so around two to three months before it takes place. Email your guest list with the formal invitation you have created. 

A compelling invitation should include all of the information covered before in a simplified and with conditions of certainty. Additionally, it needs to have a personalized touch. You could achieve this with the help of automation.

Once that's done, it's a good idea to send gentle but regular reminders leading up to the event. A specific reminder in your weekly newsletter is recommended. 

Your email signature might also provide information about the event. Ensure the message is engaging enough that the reader wants to know more.Also, include your brand logo design in invitation emails. 

Final words

Getting the word out about your event is just as crucial as organizing and presenting it. Our top recommendations for advertising your event are in your hands now; please put them to good use. 

 Author Bio.

Divyesh Bhatasana is a Founder & CEO of Jeenam Infotech who has a passion for helping customers as a Link Building Consultant. You can connect with him on Linkedin.

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by Nick Loggie

6 Tips for Using Blogs and Social Media to Increase Your Event's Reach

Whether blogging or using social media platforms, it is becoming increasingly important for event planners to find effective ways to engage online attendees amongst other hybrid event ideas. Annually, more than 30 million people attend events within the United States alone. Of that massive total, the average person only recalls 25% of what they've been taught and 12% will apply anything they learned. That means a huge percentage of your attendees will leave your event forgetting most of what they learned - unless you're giving them another platform to learn more about your event and/or organization.

In this article. we'll discuss how you can use your blog and social media platforms to effectively reach attendees long after your event has ended.

1. Update your website immediately after the event

If you have an established website, updating it with information about the event will help keep it fresh in people's minds. If you don't have one already, creating one can be a great way to "brand" yourself as an event planner and build relationships with potential attendees before your next big event takes place.

2. Write a blog post about what happened at the event

This is the most common type of blog post about an event, and it's also one of the best ways to engage with attendees. This post can be written by staff members or volunteers who were there, or by someone who attended but wasn't working behind the scenes. It doesn't matter who writes it, as long as they have something interesting to say about what happened at the event.

For example, if there was a presentation on how to grow organic vegetables in small spaces, you could write a blog post about how much fun it was to hear from this expert speaker. You could also write about how many people showed up for the presentation or what kind of questions they asked afterward.

3. Take a look at your blog analytics

Google Analytics will show you how many visitors come from search engines versus other sources like direct visits or through social media sites. It's important to know what keywords people are searching for when they come across your site so that when you create new content, it includes those words.

This will help increase traffic over time as well as make sure that visitors are finding exactly what they want on your blog without having to search through multiple pages of text or images before they get there.

4. Send out an email blast about the event to your followers

Once you have your content ready for the event and your analytics set up, it's time to send out an email blast about the upcoming webinar. This is a great way to reach out to people who aren't on social media sites and remind them that you're hosting an event that they might be interested in attending.

You can use a tool like MailChimp or Constant Contact to create a template for your email blast. In the body of the message, focus on what people will gain from attending your event and how it will benefit them in their lives. If possible, include a link to register for the event so that people can sign up at any time before or after reading your email.

5. Post pictures and videos from the event on Instagram and Facebook

In order for people to see your event, it needs to be posted on social media. Post pictures of the venue and attendees before, during and after the event so that others can see how much fun everyone had. You can also use videos to show what your event was like and include short clips from speakers or a video recap at the end of the day.

6. Create content on Instagram Stories, Snapchat, and Facebook Live throughout the entire day of the event

People love to be able to see what is going on at an event, so it’s a good idea to use Instagram Stories and Snapchat during your event. Use these platforms to show off the venue, speakers or sponsors before they begin speaking. You can also use Facebook Live to stream the entire event in real time so that people who couldn’t attend can still get a feel for what it was like.

Conclusion

We hope these tips will help you increase your event's reach and give it a longer life! Many of the tactics suggested here are common sense, but sometimes having an outsider's perspective can be an eye-opener, and give you the insights you need to improve your event marketing. Good luck!

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by Nick Loggie

How Boosted Event Engagement Expands Your Digital Marketing Campaigns

Whether online or in-person, customers adore events. Company leaders do, too, because they drive brand awareness and inspire new parts of their target audience to interact with their latest digital marketing campaign. 

But the most difficult part of events is getting people to them. It can be so challenging that it makes you not want to bother with them. That said, event engagement can drive people toward your digital marketing campaigns. So, giving up just isn’t an option. 

Your overall marketing campaign can reap quite a few benefits if you focus on event engagement and expanding your digital marketing strategies. Let’s explore nine of those benefits in detail below. 

More Opportunities for Data Collection 

It’s vital to create detailed plans, establish specific processes, and develop campaign proposals for your digital marketing success. Without these things, your efforts will be unorganized and inconsistent. 

Each of the above documents is better prepared with specific data, though. You should already have data analytics tools set up on your digital marketing channels to track performance and collect data on your target audience. But events are another opportunity to gather data. 

You can plan better events and boost your digital marketing efforts with in-depth information about your current and potential customers and what attracted them to your brand and events. 

Tapping into the power of your online presence can boost event engagement and expand your digital marketing campaigns also. 

Tap into the Power of Your Online Presence  

Social media is one of the best ways to boost event engagement. You can use your presence on these platforms and other digital channels to relentlessly promote your event. 

For example, you can use the story feature on your social media platforms to share what you’re doing behind the scenes to make the event come together. You can post user-generated content on the event page on your website. You can also share updates and other content with your email list that would breed interest in your next event. 

In using your online presence to promote your events, you’re also boosting your digital marketing simultaneously. 

Boosting event engagement helps you cater to all sides of your audience too. 

Cater to All Sides of Your Audience 

One of the primary goals of a digital marketing campaign is to develop authentic relationships with as many people in your target audience as possible. Events are that way too. Virtual, in-person, and hybrid events allow you to connect with your entire target audience. 

Your digital marketing campaigns also get better because those who engage with your brand offline will visit you online after a memorable in-person event. Additionally, people who generally interact with your brand online will be inspired to see you offline after an excellent online event experience. As a result, you start to evolve an omnichannel marketing experience. 

Influencer marketing is also possible through event engagement. 

Leverage Influencer Marketing 

Influencer marketing is growing in popularity. It’s becoming one of the go-to types of marketing for digital marketers because of how loyal influencer audiences are. There’s a level of trust there that results in consistent engagement and conversions. 

When you host events to connect with influencers directly or are always putting on really cool events that influencers can’t help but talk about, influencer marketing becomes an option to strengthen your digital marketing strategy. 

Also, your digital marketing campaigns can grow even more when you boost engagement at community events. 

Garner More Local Support 

There’s nothing like having the support of neighboring businesses, nonprofits, schools, and individuals in your community. Getting better engagement at these events can garner more local support. 

This can boost your digital marketing campaigns because you’ll get more engagement from people who are near you, who know you and are most likely to make a consistent contribution to your online conversations. 

In addition to garnering more local support, event engagement can help you grow your professional network. 

Grow Your Professional Network 

Business partnerships, brand connections, and relationships with other professionals in your industry are integral to your success. Professional networking events like industry conferences or workshops are fantastic for fostering these relationships. 

Inviting them to learn more about your brand online can help you discover which parts of your digital marketing resonate with professionals. You can then expand your digital marketing by creating specific campaigns to connect with businesses, brands, and professionals.  

Event engagement can improve customer retention as well. 

Improve Customer Retention 

Events are fantastic for attracting new customers, but they’re even more impactful for your customer retention efforts. From customer appreciation events to exclusive product launches to pop-up shops, rewarding your loyal customers with personalized experiences is a surefire way to increase engagement. 

You’ll need to create digital marketing campaigns geared toward returning customers to get them to these events. So, you’ll learn how to connect with returning customers on your digital marketing channels, expanding your digital marketing abilities even more. 

Furthermore, expanding your digital marketing campaigns is easier when you’re nothing like the competition. Event engagement can help with this too. 

Differentiate Your Brand from the Competition 

It’s getting harder and harder to stand out online, even with the best digital marketing tools and techniques at your disposal. But stellar events can help differentiate your brand from the competition online. 

Taking the time to put on unique in-person events in an increasingly digital world can help solidify your brand, help you make a name for yourself, and step out of the shadows of your competition. 

That uniqueness can also seep into your digital marketing campaigns that promote the events, which boosts attendance and the strength of your digital marketing strategy. 

Better event engagement also leads to more customer feedback opportunities. 

More Customer Feedback Opportunities 

You open up more customer feedback opportunities when you get more people to attend your events. If you ask the right questions, you can learn a lot about your events and digital marketing from attendees. 

For example, you can ask people who RSVP to your online events to disclose where they first heard about the event to determine which of your digital channels or marketing messages got them there. 

You can also chat with customers face-to-face at in-person events about how the event is going. And don’t forget about sending surveys after an event is over to encourage attendees to open up about their experiences. 

When more people attend your events, you have access to more feedback. You can use this feedback to tweak your digital marketing and events strategies to make them more fascinating for your target audience. 

Conclusion 

Boosting event engagement to expand your digital marketing campaigns is a brilliant business move. Fantastic in-person and virtual events can push your audience to engage with your brand online and offline. 

Events and digital marketing feed off each other for success. If you can improve how people engage with your events, your digital marketing will benefit too. 

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by Nick Loggie