How to Start Advertising on Amazon with Zero Experience
Let’s be honest – not investing in advertising on Amazon and hoping your products will somehow miraculously pop up in your potential customers’ search results isn’t exactly the best sales strategy. Especially if you bear in mind that there are almost 2 million active sellers on the world’s biggest ecommerce platform. The odds that someone will stumble upon your store are extremely slim, bordering on non-existent.
So, the question isn’t whether you should start with paid advertising on Amazon but rather how to make the most of it. Just like a standard operating procedure streamlines things on the back end and is essential for the growth of your business, having an Amazon advertising strategy will work on the frontend and amplify your sales.
Let’s see what your first steps should be and how to maximize your presence, visibility, sales, and profit with Amazon advertising.
How Does Amazon Advertising Work?
Amazon uses the PPC advertising model, which means that you pay a fee when a prospect clicks on your ad, regardless of whether they purchase anything from you.
It’s worth mentioning that Amazon also has its own search engine, A9, meaning that you can also leverage organic advertising. But don’t try to prioritize this seemingly free tactic over paid advertising, as the two have a symbiotic relationship.
The ultimate goal of the platform is to provide shoppers with the best possible experience by showing them the most relevant, best-selling, and highest-rated products.
In other words, the better your paid advertising campaign performs in terms of conversions, the higher your products will rank in organic searches.
What Types of Ads Does Amazon Offer?
There are three main types of Amazon Ads:
- Sponsored Product Ads
This is the most commonly used type of ad on the platform, and it’s recommended to start your Amazon Advertising efforts with Sponsored Product Ads.
Sponsored Product Ads are displayed on Amazon search result pages along with organic listings and in carousels on product detail pages. They target specific keywords, thus increasing the visibility of the product you want to promote.
Useful tip: Choose highly rated products with lots of positive reviews, as these perform best in search results. Also, Amazon automatically generates the ad using your organic listings, so make sure to optimize the copy for SEO and use high-quality images if you want it to look good and rank well.
- Sponsored Brand Ads
Sponsored Brand Ads are also keyword-targeted, but unlike Sponsored Product Ads, they advertise more than one product. These ads are displayed above organic search listings and sponsored product ads.
Amazon users are shown Sponsored Brand Ads when they’re searching for a particular brand name.
You can customize the headline, visuals, and landing page of your Sponsored Brand Ad and choose which three products will be featured.
Useful tip: Impressions are the best metric for measuring the performance of your Sponsored Brand campaigns. In addition to driving sales, these ads also aim to raise brand awareness and improve customer loyalty. Analyze reports by sorting impressions and identifying top-performing keywords.
- Sponsored Display Ads
Sponsored Display Ads are different than the previous two types of ads. They don’t target keywords but interest, demographics, products, events, or lifestyles. Another essential difference is that these ads are used to promote your products on other relevant websites as well as on Amazon.
Their main goal is to upsell and cross-sell to your customers and stay top-of-mind with consumers who never completed a transaction at checkout.
Display Ads are shown on:
- product detail pages (PDPs)
- review pages
- cart abandonment, recommendation, and follow-up emails
- above offers on the product listings page
- to the right or at the bottom of search pages
Useful tip: To measure how your Display Ads campaign performs, use reporting tools that will give you insight into the number of clicks, Detail Page views, and conversions, how much you spent, the advertising cost of sales, and the average cost per click, to name just a few metrics.
All this can be overwhelming for a beginner, so consider hiring an Amazon PPC management agency to help you make the most of your advertising dollars.
Tips for Optimizing Your Amazon PPC Campaigns
Now that you know more about Amazon PPC campaign types and how they work, it’s time to learn how to optimize them.
- Craft Compelling Ad Copy
Make sure your ad copy is clear and concise but highly specific, and this particularly refers to your product title. As the character count is limited to 60, try to cram as much information as possible.
Some of the things you can include in the product title include the size, color, material, key feature, quantity, or package.
It’s also crucial to capture the attention of your potential customers by leveraging a sense of urgency. To achieve this, highlight a promotion, discount, or another incentive in the copy.
- Use High-Quality Images on Your PDP
Include more than one image to show your product from different perspectives.
Since customers can’t see or touch the product in person, help them visualize it by making your images zoomable. When you upload images that are 1,000 pixels in height and width, the automatic zoom feature is enabled.
- Create Video Ads
Recent research from Wyzowl shows that 78% of people have been convinced to purchase a product after watching a brand’s video.
This format is significantly more engaging than text or static images, and using video in Sponsored Brand Ads will allow you to showcase your brand and products. However, to make your video ads more impactful, communicate your brand message and share relevant product details by adding text.
- Use Negative Keywords
Negative keywords on Amazon allow you to prevent your ad from showing up in irrelevant or unprofitable searches.
In other words, by using negative keywords, you ensure your ads will be displayed only in high-intent searches. For example, if you’re selling regular speakers, you should use a negative keyword to restrict your ads from being displayed in search results for Bluetooth speakers.
This way, you won’t waste money on ads that won’t perform well and bring you high-quality traffic.
Wrapping up
Advertising your products and brand on Amazon is a make-it-or-break-it factor for the success of your store on this platform. Although you shouldn’t spread yourself too thin, the best results can be achieved if you mix different types of ads and identify the best-performing tactic that works for your business.
The ultimate guide to increasing your sales on Amazon
Introduction
As we all know Amazon gives an opportunity to both sellers and shoppers. And there are several ways to boost your sales on Amazon but what are the actual steps?
Amazon helps to make things easy for sellers and shoppers to manage the demand and supply at the same time. It’s the most popular and convenient platform to increase your sales.
According to research, amazon has surpassed every single platform for selling products. To understand the ultimate guide to increase your sales on amazon is to know what product is trending the most and what are the new tactics that your competitors are using. Before using those tricks one must know the proper steps to sell on amazon.
What are the steps to sell on amazon?
One of the most frequently asked questions, and the answer is simply following these 7 steps and starting your business today will surely make you a bestseller on the Amazon platform.
1] Assume your startup costs.
2] Get a Clear Idea of what to sell on amazon.
3] Make a plan on how to sell on amazon.
4] Register and start listing.
5] Make an FBA shipping plan.
6] Optimize your listing.
7] Start Getting paid.
Make sure that you follow these steps and use these fantastic tools which will make your 50% work easy.
Tips to Increase your sales on Amazon
1] Keep your Title Ideal, It should include Brand name+product name+features.
2] Protect your Ideas and tactics from competitors.
3] Do not stuff your keywords that will create a bad impression.
4] Keep High Quality of photos of your products.
5] Obey the guidelines of amazon that will give a good output.
The remaining work will be done by using these strategies.
- Stop spending time manually listing the products using automated tools.
With the help of automated tools will save time and effort, and also one can minimize human errors.
- Win the buy Box of Amazon by increasing the sales.
Getting reviews from amazon itself will show a great impact on your sale cycle and will definitely increase the sales of the product this is done by just providing honest services to the buyers.
- Do proper Advertisement on a frequent basis.
“It is well said that the world is of convictions” being a seller one must understand how to advertise his/her product.
- Market your product on different social media platforms.
Social media, in today's era, are the best way to advertise and market your products on large scale. Just adding a single post can add value to your sales.
The best way to increase your sale on Amazon is by getting reviews from amazon itself
Ask your customers for positive reviews, product insertion is one of the most convenient ways to get the seller and product feedback. Also, it helps to build a better relationship which improves your sales services and creates more opportunities. Last but not least you should work on the quality of the product. After all, once you enter into this platform called amazon you have to make your product exceptional and most attractive.
5 Most Useful Amazon seller tools to increase your sales
Jungle Scout
Jungle scout is one of the most reliable tools for selling products on amazon, jungle scout is Amazon ToS-approved. To gain the advantage of this tool all you have to do is connect your Seller Central account to Jungle Scout, that’s it you are ready to go.
jungle scout is an Amazon research tool that provides you the information of trending products, estimates sales, keyword research, and analyzes tin competitors. simply it shows you which product will make more profit and has scope in growing your business.
Helium 10
Helium 10 is an eCommerce suite of tools for entrepreneurs and businesses to manage and sell your products, identify keywords, identify the latest trends, optimize old listings, streamline advertising campaigns, and some more activities on amazon.
It is an all-in-one tool for Amazon FBA which helps to get information like product research, refund, fraud prevention, and other inventory management
Viral Launch
As artificial intelligence, it is market intelligence that gives a user in-depth knowledge of amazon analytics. It also helps to find profitable products that can improve your sales on amazon. Viral launch tools give information up to 79.3% which is a lot better than any other tool in the market
MerchantWords
One of the most important tools that provide you with very important emerging search trends, high-quality keywords, keyword search volume, and search volume history, as well as reliable information on the competition, product pricing, and with this sort of information you can easily supply your services and connect with the right customers and grow your sales. It gives information in matrix form which helps to analyze things easily.
AMZ Scout
AMZ Scout has the complete toolset for selling on amazon. It is the most convenient, reliable, and affordable tool now. For beginners to start their business on Amazon should start with this tool. The interface is real and shows everything crystal clear.
To improve your work process, install the FBA calculator extension. It will give you precise information on product cost, CPC cost, and goods and taxes. And the best part is that the FBA calculator is free. But if you are still confused here is AMZ tracker vs Jungle scout check this one all doubts will be clear.
How to find money-making products to sell on amazon?
While starting your own business on amazon every single person’s mind crosses this question, according to the survey, The majority of Amazon's revenue is generated through eCommerce sales of electronics and other products, followed by third-party seller revenues, subscription services, and AWS activities.
Whenever someone new enters this field that person should invest more in eCommerce products. Also, private label products are the most profitable because they are new and unique and they attract buyers. Invest in retail amazon products. Try using customized prints on amazon products. Also, it's best if you sell hand-made products on amazon.
Avoid those mistakes while selling products on amazon
Having the proper amount of knowledge while entering into the business without any plan or research on competitors puts you at a disadvantage and can have a bad impact on your sales.
Choosing an over-concentrated niche of product, not paying attention to customer needs, asking for reviews, not paying attention to tax liabilities, and last but not least running PPC campaigns without strategies.
There is a term called Amazon brand protection which helps you to take legal action and you will come to know how to move forward in the right direction. Many people fail because of a lack of experience and knowledge, “a wise man said once one should never stop learning”
Conclusion:
Whatever mentioned above are the most effective ways to increase your sales on Amazon, it’s up to you whether you want to use those tools or not but, in my experience, I would suggest going for Jungle Scout and Helium 10.
Those are easy to use and give reliable information and offer you the best services. For those who are confused about what to use first, here is a complete comparison of Helium 10 vs viral launch that will give you a brief idea of where to start.
Author Bio
Anant Belekar virtual-friendly SEO Analyst with multiple solutions for your business-related Digital marketing, Awesome content writing, white-collar International transactions with in-depth knowledge resulting in ranking the brands and businesses. Your buddy is always active on various genuine social media marketing across the globe. Reach him through alkemitech9@gmail.com and linkedin.com/in/anant-belekar.
Proven Tips to Find the Best Amazon Ads Agency
Whether you outsource or you manage your Amazon advertising campaigns with your in-house ad team, the key to success is to ensure that the one responsible for your Amazon ad campaigns is fully updated on the latest Amazon policies and strategies. Additionally, you must consider that one who excels at forecasting inventory and data analysis might struggle with other aspects of advertising campaigns. Thus, you must examine the various tasks required in order to manage your Amazon ads and determine the one best suited to your business model, i.e., in-house team or Amazon ads agency.
As you recognize the need for expansion of your online business, outsourcing to an Amazon ads agency is a preferred way to control the overall and dedicate your time to business expansion while you will also be bringing specialized talent to your team. Thus, you can consider establishing a network of advertising services that are fully equipped with the expertise and tools necessary to propel your business forward.
There are a number of excellent ad agencies on the market, but there are also those that have no experience or they are simply not good enough to manage your business. Therefore, the big question is, "How can you ensure that you choose the best Amazon ads agency to hire? Let's find the factors that you are supposed to consider when you are ready to hire the one that is a perfect fit for your business.
Be Precise About Your Requirements
Before you begin interviewing marketing agencies, you should have a firm grasp of the services you require from them. Consider the following questions before you approach one:
- Do you require assistance with advertising?
- Are you optimizing your product listings?
- Are you creating A+ content?
- Do you require assistance with inventory management?
- Do you need an agency to manage your entire store?
To begin with, determine which tasks you wish to outsource and how involved you wish the agency to be. Some Amazon store owners are completely hands-off and rely on the agency to run smoothly and provide them with regular updates. Some business owners are significantly more involved in the decision-making process and have a preference to perform certain tasks independently. Thus, you need to determine your desired level of involvement in the advertising process.
Size of the Amazon Ad Agency
Additionally, consider the size of the Amazon ads agency with whom you wish to work. Generally speaking, larger firms have a greater pool of experienced professionals and tools, and individual consultants might offer you a more personalized experience and attention.
Freelance Platforms and Amazon conferences
When you've defined your requirements and the manner in which you wish to work with your newly hired agency, you need to begin searching for one that can provide you with the services you require and operate in a manner that is comfortable for you. There're many ways to begin your search. In this regard, freelance platforms can help you in locating independent consultants as well as agencies. An online search will assist you in locating more established advertising agencies. Additionally, there're Amazon conferences where you can meet numerous such service providers.
Get a Referral
Another effective method is asking for referrals. Do you know any other seller who is using or have used an ad agency? Can you rely on other service providers to give a reference to who they know and trust? With a referral, it is easy to question the source of the referral and get a sense of how the ad agency operates and the results it is capable of producing.
Tips to Interview an Amazon Advertising Agency
Once you've compiled a narrowed list of ad agencies that you believe would be good for your business, you need to schedule a phone call with each service provider. Ensure that you are specific about what you require, the outcomes you seek, and the manner in which you wish to collaborate. In this regard, you can ask the following questions:
- What range of services does the marketing firm offer?
- Does the firm offer only one-time services?
- Does it offer ongoing support?
- How does the agency receive fee, i.e., on an hourly basis, a flat fee, campaign-based fee, or a percentage of the earnings?
- How big is the staff?
- Will there be a dedicated account manager?
- How frequently does the agency send performance reports?
- What are the modes of communication?
An interview is a two-way process wherein you ask questions, and the other party will respond. However, a good firm will not just jump to accept your order and agree with all of your demands and expectations. Instead, a professional, reputable and reliable advertising agency will also have a number of questions to ask you. The agency will want to know about the following things:
- The segment of amazon marketplace you offer your products in
- How many stock-keeping units (SKUs) do you have?
- The performance graph of your recent sales
- The other channels you are already using to sell your products
- The area coverage of your product delivery
- Any legal constraints regarding the sales of your products
From an Amazon agency standpoint, they ask such and a few more questions to determine if they can assist you with your Amazon advertising campaigns smoothly. They may specialize in specific categories or with sellers of varying sizes. Thus, a good agency will want to ensure that it is a good fit and is truly able to assist you. It is infuriating for both the agency and the seller when they begin working together only to discover that the ads agency is not appropriate for your niche.
Final Words
When you are hiring an Amazon ads agency, you must do your research and ensure that the selected agency is appropriate and effective for the operations and growth of your Amazon sales. Determining precisely what services you require, your expectations and inquiring about the strategies and professional experience of potential agencies will assist you in locating the best one on the market. Finding the right Amazon advertising agency is essential since it will increase your number of sales and decrease the stress for all the business hassles. So, explore the possibilities of hiring an expert one.
Critical Elements to Consider to Boost Amazon Sales 2020
As the world’s largest ecommerce platform, Amazon drives millions of people to its various stores every day. And these people don’t only come to Amazon to browse for information but, more importantly, to purchase products. They are ready customers who can turn into sustained clients as long as they are satisfied with the products you sell.
Expert Amazon affiliates say that the excellent conversion rate on an Amazon product detail page is widely considered 15%. That’s a significant number, typically three to five times that of other ecommerce platforms. Again, that’s all because those visiting Amazon are already in the purchasing mindset.
To make the most of the traffic Amazon drives to your product page, however, it is essential to optimize your listing correctly. That is both for search and as part of Amazon marketing best practices.
Here are the essential elements you should consider to maximize conversions on your Amazon listing and increase your store’s margin profits.
Buyers Judge Products by the Title of a Listing
When users browse for products to buy on Amazon, the first thing they will see on a page is the titles. A gives people a clue of what your product is all about. Although Amazon recommends your titles to be short and direct to the point, they do allow a length of 150-250 characters.
That means you’ve got some space where you can incorporate keywords to help your product rank for queries buyers use.
Consider the following elements when crafting a listing’s title:
- Name of the product itself
- Brand Name
- Any distinguishing figures such as size, color, or use
For example, if you sell a brewed Arabica coffee, your title might look something like this: Columbian Organic Arabica Coffee – Naturally Grown – Easy to Brew.
The goal for every title should be to:
- Inject a few of the highly searched keywords about the product
- Educate customers more about a product before leading them to the product page
It is crucial, however, not to overstuff your title with keywords. Insert keywords naturally to make it user-friendly.
To identify the search volume of keywords, you can use for your products, make use of tools such as Google Keyword Planner, Simple Keyword Inspector, and Merchant Words. You can also browse through Amazon’s search bar and go over the results populating the recommended search terms.
That is referred to as Amazon’s A9 algorithm, and it is based on the most commonly searched queries.
Images are Emotional Recognition Tools
Images play critical importance on an Amazon product details page. More often than not, they determine whether a shopper will click on your listing or just keep scrolling.
That is why it’s essential to make use of images that are high-quality and relevant to your target market.
It’s also essential to consider some Amazon rules when it comes to using images such as the following:
- The main image of a listing should include only the product being sold with a white background
- Main images should discount elements that are not included in the purchase, models or action shots of the image, nor text or letters
- Depending on the listing’s type and category, Amazon will let you use between 5-9 images
- Utilize all of the listing images offered
- Refrain from using inferior images just to fill up all allowed spaces
- Images should have a minimum pixel of 1000, so it won’t blur when zoomed. For added granularity, make use of pictures that are 2000 pixels’ x 2000 pixels.
If you don’t have personal photos of your product, try searching on free platforms such as Pixabay or iStock.
Readability Matters a Lot, It’s a Way to Appeal
Having integrated different innovative tools such as an amazon repricing software in your store is not enough to catch and sustain interest. That is why, once you’re done putting up optimized titles and images, it’s time to add appeal to your product listings via bullet points.
Amazon prefers bullet points that are relatively straightforward. That is why you’ll only be provided with five spaces, but that does not mean you cannot add words or sentences.
To make the most out of the bullets, make use of short paragraphs consisting of two or four sentences. In these paragraphs, highlight the essential highlights or the benefits of your product. Provide the answer to common questions or even objections that might impede someone from buying.
Don’t forget to update your product’s bullets regularly.
If some users type complaints in your reviews as a result of a simple misinterpretation of the product, readily update the bullet paragraphs or sentences. Make use of the first three bullet points to showcase your product’s most important highlights. Then use the fourth and fifth bullets to address common questions or provide explanations regarding possible objections to your product.
To emphasize key points, use all caps for the beginning of your bullets.
Here is an important note to remember. Amazon doesn't have a seller warranty feature. But it allows a “Manufacturer’s Warranty” to be included in the product details page.
Amazon also has its way of protecting buyers via the A-Z Guarantee program, which sellers are obliged to follow.
Engagement Isn’t Just a 10-Letter Word
The product description is perhaps your final attempt to convert a shopper into a buyer on your Amazon listing. Despite its recognized importance, the product description is often given little attention to Amazon shoppers.
That could be because of its bottom location and the lack of any pomp or other appealing features to attract attention.
Fortunately, Amazon lets you use basic HTML in the product description. That includes:
- Bold
- Quotes
- Italics
- Line Breaks
- Page Breaks
As much as possible, make use of basic HTML markup to highlight particular words or phrases. That will also help make your description more natural to read and more appealing as compared to heavy-text looking paragraphs.
Enhanced Brand Content
Although available only for products sold by Amazon and sellers in the Vendor program, most sellers via the Seller Central can now avail of the Enhanced Brand Content. This program allows sellers to significantly enhance the Product Description part of product listings such as by adding photos, and charts.
Since December 2018, the Enhanced Brand Content has been provided at no additional cost to sellers, so it is highly advised that you leverage on its potential.
There are five pre-built templates of Enhanced Brand Content for you to choose from. You can also select the custom template and utilize individual modules to develop your choice of style. Among the new EBC modules are:
- Sunflower
- Lily
- Tulip
- Rose
- Orchid
- Custom
First Impressions Counts a Lot
When identifying your primary marketing considerations, don’t miss out on reviews as these are critical to your store’s success. Here are three ways reviews impact your product listing:
- Average Star Rating
Typically, a listing with an average star rating or 4 or 4.5 stars will perform better than a similar product with a lower score.
In 2015, Amazon introduced a new weighted system for assessing a product’s average star rating. Among the things, it takes into consideration are the following:
- How long ago the review was typed
- How helpful other Amazon shoppers say a review is to them
- Whether a product is bought at a discount
To optimize your average star rating, focus on attracting organic reviews from buyers who pay full price for your product.
- Most Popular Reviews Section
Located toward the middle page on the left-hand side, this section is where shoppers determine if your product has been voted “Yes.” As a seller, however, you cannot dictate which reviews appear in this section.
It is given that the more four and 5-star reviews showing up in this section, the higher the conversion rate and sales will be. While the lower ratings appear, the lower the conversion rate and sales will be.
- Most Recent Customer Reviews
Located towards the middle of the page to the right, this section is also an important consideration. It features ten of the latest reviews and cannot be influenced by votes of any kind.
The latest reviews can only disappear from the section if users type in more reviews, thereby, replacing them. It is essential then to pay close attention to your store’s reviews to maximize your chances for successful selling on Amazon.
The key here is always to sell a quality product, treat your customers well, and promptly respond to queries or issues raised. To make your customers or prospects feel that they matter to you, it helps to respond to their reviews.
If They Raise Questions, Better Answer
One of the most underutilized marketing opportunities of an Amazon product listing is the Questions and Answers section, which should not be.
Whether a user purchases or not, any questions he or she raises will reflect in this section. One exciting feature of this is that the answers to these questions can be given by both other customers or by the seller.
As a seller, you should not only sit back and wait for buyers to start typing questions in this section. Instead, you can seed the part by requesting a friend or trusted ally to place a question that is common for your product so you can then answer it.
Once questions are posted, ensure that the answers displayed to those questions are relevant and accurate as Amazon could detect that. If there are multiple answers provided by either customers or sellers, Amazon will show those that have the most votes.
Concluding Points
There you have it. We’ve covered a lot of the imperative practices and elements you need to consider to frame a product listing effectively. It’s important to note, however, that a profitable product listing is partly science and art. Therefore, you should continuously test to ensure that you are maximizing the opportunity.
Although there are other elements you also need to take into account, following these steps will already go a long way in helping you achieve an optimized and high-converting product listing.
About the Author
Patrick Panuncillon is a digital marketing specialist who has been helping online businesses achieve considerable profits for the past ten years. He is also into the latest software such as amazon repricing tools, dabbling on these to see how they work best for business.
What is Amazon FBA from start to finish
The idea of establishing a business on Amazon can be quite daunting for someone who has had minimal experience of online entrepreneurship. Before you put yourself out there, you must know a few things about the forum that will help you to craft better strategies.
- Currently, Amazon has 2.5 billion monthly shoppers
- Amazon recently completed its 24 years in the industry
- Amazon FBA handles all the tedious work of packing and shipping for you
- There is no size limit for you to reach on Amazon
Amazon is a huge market. It is natural to feel optimistic about creating a channel on Amazon. Many people want to sell and sell big on Amazon. However, anyone aiming to ride the high tide on Amazon must know certain aspects of it.
One of these aspects is Fulfillment by Amazon (FBA). It is very important to understand the working of Amazon FBA to acquire success. You can visit FBA Masterclass in this regard.
What is Amazon FBA?
Fulfillment by Amazon (FBA) takes away the hassle of packing and shipping from the seller. Through Amazon FBA, you can leverage the robust distribution and customer network of Amazon. It is an Amazon warehouse that facilitates you by storing your goods and supplying them to the customers upon receiving the orders. It also provides customer services after delivery.
While Amazon takes care of storing, packaging, delivery, and feedback, you can focus on the meaningful tasks life research, development, and advertisements.
How does it work?
- For starters, you must send your product to Amazon, and they will store it in their fulfilment centres. These are massive warehouses operated by diligent Amazon employees and robotics.
- They design an inventory and sort your products. (In case, the product is damaged during the process, Amazon will reimburse you for it with no questions asked)
- Upon receiving an order, Amazon handles the transaction for the seller.
- They take your product, pack it up, and send it to the customer.
- When the customer has received the order, Amazon follows up and asks if they had any issues. It also remedies the problem if it is possible.
The Seller Duties
There are a few tasks that a seller has to handle too. These include:
Finding Product
Finding a product to sell on Amazon FBA is not as easy as you may think. You need to find a product with low-cost and high profit-margin. Going for a product that is high in demand sounds plausible, but sometimes, your product may not perform as well as others.
So, take a thorough glance at your product line. Pick the ones with minimal competition. Make sure that your product can outrun all the competitors who are selling similar products.
Create a Product Listing
Your product listing is the gateway to achieve a high number of Amazon sales. You must create product listings that are incredible and persuasive. It must contain high-quality images, bullet points about the qualities of your products, and detailed product descriptions.
The only way you can make a profit off selling a product that is being sold by hundreds of other vendors is, ‘if you are smart in presenting your product.’ You must make sure that your product in the listing stands out on Amazon.
Prepare your products
There is a procedure you must follow when you are shipping your goods to the fulfilment centre. Make sure the packaging is secure, and product labelling is correct. You should check the packaging and prep requirements on the Amazon website to know the criterion.
Ship your products
Design an efficient shipping plan. In this step, you have to print the shipment labels and send your packages to the fulfilment centre. To know more about this, you can check ‘send FBA Inventory to Amazon’ on the website.
Promote your product
Given that you are competing against some well-established entities from across the globe, you cannot expect cash rolling the next day. Promotion is a must when treading onto Amazon. You have to expand the scope of developments beyond Amazon.
Use Google Ads and Facebook pages to attract an audience on your channel. Keep tracking the progress of your marketing campaign and match it against the set goals to know if your ads are getting you sales.
What are the benefits of Amazon FBA?
If you ask a vendor about what they think is the worst part of selling online, they will be unanimous in their answer. It will be ‘logistics of fulfilling orders, shipping, and customer service.’ It consumes a large part of their capital and human resources.
By using the services of Amazon FBA, you will be transferring the weight of these cumbersome tasks on the able shoulder of Amazon. Also, the fact that Amazon takes care of the inventory makes it possible for you to focus on production and promotion. You can focus on growth rather than chasing the orders.
A few extra tips
Besides the physical working and tangible elements of selling on Amazon FBA, it is equally important to outperform your competitors. It includes your passion to work, your ability to craft enticing offers, and strategies to improve the best-seller ranking.
Final Words
It is not wrong to state that your success on Amazon FBA depends on your efforts, time, and money. It is an incredible platform to take advantage of. By following the required protocols, you will make high scores against your competitors.
6 Niche Products to Sell on Amazon in 2020
Amazon is an every growing eCommerce platform that has been giving ample opportunities for sellers to expand their business. There are plenty of benefits for listing your products on the Amazon where millions of customers make their purchase.
“There are more than 120 million products listed on Amazon by different sellers, and it becomes important to choose your product niche wisely to reap better benefits.”
However, you need to take care of plenty of things when it comes to starting up as an Amazon seller. Selecting the right product is the first and foremost decision that you need to make in order to ensure your success. And there are several things that go into choosing the product for your Amazon product listing.
Factors Affecting the Selection of Niche Products on Amazon
Product niche for your Amazon business is the most crucial decision that you need to make in the process of setting up Amazon business. When it comes to selecting the product, there are plenty of factors that play an essential role in making it accessible among the customers-:
- Specific Target and Resource Allocation: When you start an Amazon business, you need to start by targeting a small customer base. You would not want to target everything at once and bear the negative outcomes. Hence, choosing a product that addresses to a small customer base is the stepping to success.
- Communicate with Potential Customer: When you are selecting a niche product, you must focus that it communicates and connects with your potential customer that you have targeted. Your product should rightly address to your targeted audiences’ concern that will help in making your product a hit in the market.
- Rely on Market Research: You cannot go forward without the support of proper research. Whether it is to find a target audience or the perfect product, you need to put in some extensive research before reaching to a conclusion.
- Characteristics of Product: When you are selecting the ideal niche prouct for your business, it is essential to dig into the characteristics of that particular product and ascertain whether they met your customer requirements. From high quality, to low prices, make sure that your niche product fits into your customers’ requirements.
Trending Niche Product on Amazon For 2020
Every year a niche product would be popular on Amazon depending on its purchase rate and customer response. One of the common question that Amazon sellers struggle with is “how to find niche product” on Amazon to bring more productivity. While there are plenty of apps that can help you make a better decision regarding the selection of niche products, initially, you need to do your own research and dig in some valuable products.
If you are also looking to set up your Amazon business soon, here are a few trending niche products that you can think about this year-:
Lego
One of the top-selling categories on Amazon is toys and games, and surprisingly, children make the most of the consumer market. When it comes to toys, lego toys are one of the preferred choice for many sellers. If you are also thinking to step into toys and games category, you can always take lego toys into consideration.
Alexa
Over the past few years, gadgets have been the hot products in the market. From smartphones to cameras, electronics have remained in high demand. Smart home systems have been a popular choice of electronics for quite some time now. Alexa garners the top charts of electronics on Amazon. You can always think about selling Alexa that are currently high in-demand.
Self-Help Books
Books are man’s best friend, and they can never go out of trend. If you are looking for a promising niche product to sell on Amazon, you can always think about books. From business people to students, everyone today is searching for a little inspiration. There’s no better way than self-help books to boost morale and confidence. You can think about starting your Amazon business by selling self-help books.
Minimalist Jewelry
The best thing about online shopping is that the customer gets everything from the comforts of their home. Customers love to purchase jewellery online and what’s more trustworthy than Amazon. People are preferring minimalist jewellery over the gaudy ones. From sleek rings to a sophisticated pendant, you can add minimalist jewellery into your Amazon seller business.
Gardening and Environment
People are engaging more and more into gardening and maintaining the environment. Hence, gardening equipment is so popular on Amazon. From pruning scissors, hoses, to pest traps, all the products related to gardening can be used as an ideal niche product to sell on Amazon. It is important to understand that this one of the crucial product categories, as customers also prefer to go for local suppliers than online sellers. So you need to follow the trend and choose the product accordingly.
Organic Food
It was not long ago when people started prioritizing organic living. They have been searching for organic food items to enhance their lifestyle. You can tap into this need and start your Amazon business with organic food items such as detox products, organic teas, macronutrients, etc. This product category is high in demand, and several sellers have been making a high profit out of it. You can also try your hand in this to reap adequate benefits.
Fitness Products
Contributing to a healthy lifestyle, fitness equipment is also in demand. From treadmills to yoga mats, you can choose anything related to fitness niche to set up your Amazon business. You need to look into your competitors as well in order to determine the right type of product for better benefit. It is also essential to follow the current trend in the market and prioritize customer preference as well.
Once you select the niche product you want to sell, ensure the success of your Amazon business with tools such as Helium 10. This software contains multiple Amazon seller tools to help you find high-ranking keywords, identify trends, spy on competitors, & optimize product listings. These types of tools will help answer questions such as, “Who’s my target audience? Is this item selling? Is there money in this category?” It has everything you need in an integrated set of advanced tools to source, create, and maintain successful and profitable listings on Amazon. Not only does a tool like this help you start your online business, but it will also help you run and grow it with ease.
The Bottom Line
The success of an Amazon seller business starts with selecting the right product that can bring more productivity. You need to take several factors into consideration while selecting your ideal product. There are plenty of tools and apps that can help you make a better decision in terms of selecting the right product.
Choosing niche products are the sure shot way to tap into the demand of a select group of customer that can bring assured success to your Amazon business. The above mentioned were some of the popular niche product that you can sell on Amazon in 2020.
7 Strategies To Be A Successful Amazon Seller
When it comes to selling on Amazon there are a lot of things to learn.
If you’ve been selling for a little while now, or if you’re brand new, there are always a few new strategies to try. Some strategies are better than others, but in the end, the best strategies are whatever helps you increase your profits. Read more
Should Your Small Business Consider Selling on Amazon?
Amazon’s marketplace is huge and a major part of online consumer culture. Sales figures from 2017 showed $177.9 billion. So, it no surprise that Amazon is the investment market’s favorite bet for long-term dominance in sales, even compared to Walmart’s future sales predictions.
With the Amazon benefits that make their Amazon Prime account so popular, it is clear why customers prefer buying from the Amazon marketplace rather than any others. Amazon can offer a unique and successful platform for product sellers.
For these reasons, it can be a no-brainer for a small business to start selling on Amazon. Here are a few of the things you should know before you decide to become a seller on Amazon.
Selling on Amazon Can Develop Your Digital Marketing Strategy
When you are a small business, it is essential that you have a decent marketing strategy in place to help you become more visible to potential customers. However, this can often require a lot of time and a big financial investment, which is something you may not have access to if you are only a small business.
While a digital marketing strategy can be developed by using social media such as Instagram and the use of blog articles, selling on Amazon is one of best contributions you can add to your digital marketing strategy. By becoming an official seller on Amazon, you will be able to benefit from their algorithm that gives your products priority when customers search for the products you are selling.
Is Your Customer Service Good Enough?
One of the reasons behind the massive success that Amazon has achieved is due to its reputation. Amazon is a strong believer in the motto “it’s all about the customer” so their customer service is one of the strongest aspects of their business. Therefore, it is important to them that their sellers also have a strong customer service procedure.
Amazon has a very high standard of expectations for their sellers and they state that sellers need to have responded to customer inquiries within 24 hours. Amazon does take this very seriously and you can face having your visibility reduced or even have Amazon issues penalties against you for failing to respond within a satisfactory amount of time.
Assess Your Delivery Options
Customers often decide to use Amazon because they are well known for their quick delivery times. Therefore, if you want your small business to fit well within the Amazon marketplace, it is important that your delivery options are up to speed. This can include having faster delivery options that may be at an extra cost, but also cheaper delivery options that will take a little bit longer. Organizing delivery is often the last point of contact you have with a buyer before the sale is completed. Therefore, if you do not have good delivery options, this can make a buyer decide against buying from you and instead of going elsewhere.
You should check out delivery comparison websites and assess who are the best delivery providers and how much they will cost. By arranging your own delivery options, you can decide which company is best suited to the needs of the customer you are currently selling to. It may also be possible for you to negotiate discounts for multiple delivery carriers.
Consider Using Fulfilment by Amazon
Fulfillment by Amazon (often referred to as FBA) is an additional service provided by Amazon that allows you to ship your products directly to an Amazon warehouse, where they will sort out your packaging, delivery, and any return issues for your buyers. This is often a great option for small businesses that don’t have the manpower to be able to carry out many orders at one time.
Often, businesses decide to use the FBA services as it enables them time to develop their small business in other ways. For example, if you were more interested in the product development aspects of your business, this would mean you wouldn’t have to employ staff to package and send off your orders, as Amazon would do this for you.
However, FBA does not come for free and there are additional costs associated with it. But, a major benefit of using the FBA service is that Amazon customers are aware of the perks associated with FBA sellers. A customer that is deliberating over a purchase may be more inclined to go ahead with their order if they see that the product is fulfilled by Amazon. FBA also gives Prime customers free delivery, which may increase your number of sales significantly.
It is important that you research whether FBA will save you money. There have been some claims that Amazon errors can cost a company money. Common errors include lost inventory, damaged goods, and destroyed goods, so make sure that you recoup money using an FBA reimbursement service.
Increase Your Feedback Score
Online shopping and the increase in online sales is all based on trust between the buyer and seller. One of the easiest ways to show potential customers that you are a trusted and reliable seller is through your feedback score attributed to you by previous buyers. Amazon’s feedback facility is a very popular way for customers to assess how trustworthy and effective a seller is before they go ahead with their purchase. Therefore, it is essential that you build up good feedback stores for your business in order to encourage new customers to buy from you.
You can do this by asking your customers to leave feedback on your page after they have been sent their product. However, it is extremely important that you respond to any negative feedback you may receive and make it clear that you deal with any issue that your customers may have quickly and effectively.
As a small business, you should try not to feel overwhelmed when considering selling on Amazon and use this as an opportunity to expand your business. Expansion through becoming an Amazon seller does not require a huge influx of staff or considerable extra financial investment. Instead, it involves developing your already existing business by making it more online customer friendly.