Starting a Digital Marketing Agency in College? How to Leverage Your College Network to Jumpstart Your Company

Starting a Digital Marketing Agency in College? How to Leverage Your College Network to Jumpstart Your Company


Starting your own digital marketing agency from scratch can be challenging. Immediately, your agency is up against those that have been in the game for years. It is important to get a solid education in marketing, not only to gain a full understanding of the industry but to develop important contacts that will help get your company off the ground. Even if college seems too pricey, Utah student loans make it possible to get the degree you need in order to obtain your dream career. Take advantage of flexible online classes while collaborating with fellow students and alumni. Use the network you create to find like-minded individuals as well as businesses that will help you build up your digital marketing agency’s early reputation.

Affording Your Education

In order to enhance your knowledge and foster your college network, you need to pay for school in a way that is going to work out long-term for you and your digital marketing agency. Whether currently in a degree program or about to start one, student loans allow you the financial security needed for your future. When selecting a student loan look for:

  • Competitive interest rates
  • Speedy approval processes
  • No origination fees
  • Refinance options
  • Borrowing on a need basis
  • Flexible financing 

Enrolling in Online Courses

Optimize your time by enrolling in a flexible program. Online classes are a great way to get the information you need while creating your own schedule. If you are used to an in-person class setting don’t worry, this mode of education is a lot more personal than you think! Professors tape their lectures and dedicate certain hours to online meetings with students. Students are also encouraged to communicate with one another as most online classes have forums and discussion threads to promote peer involvement. This means you can network with those in your classes, broadening the horizons of who can help you start your digital marketing agency. 

Taking the Time to Network

A crucial aspect of starting your own agency is finding partners and clients. There is no better place to start than by exploring the vital contacts you make in college. Platforms such as LinkedIn help students to connect in a professional setting. This lays the foundation for a mutually beneficial relationship. Approach those who are starting their own business and offer them your digital marketing services. Discuss goals with those pursuing marketing, and see if they could be a potential business partner. 

Networking With the Right People

Make sure you are connecting with like-minded individuals. Meeting these contacts in your college courses is ideal as this means they are either planning on going into marketing or want to understand marketing for the sake of their future businesses. Either way, their level of passion and vigor should match with yours. Moving your connection from the classroom to the real world means that you and your contacts can continue teaching one another skills as the world of digital marketing continues to evolve. 

Building Your Reputation

There is no shame in doing pro-bono marketing, in fact, it is a smart investment into the success of your company. Experience is imperative in cultivating a strong reputation. Gain reputable references by enacting a short period in which you work for free. How do you find clients? Dive back into the contacts you made in college. Offer your services as a way to get their brands on the map, while building up your standing in the world of digital marketing. 

Starting your digital marketing agency is an exciting step towards reaching your professional goals. Utilize both your education and connections from college to launch and sustain your dream career.