Digital technology is continuously transforming everyday life, one app at a time. As our society becomes more and more driven by these advances, one question remains: Once the wake of digitisation begins to settle, where will it leave the advertising industry?

There’s no denying that for a brand’s marketing strategy to be successful, it needs to account for the rapid digitisation taking place throughout the world. Unlike traditional advertising methods, digital marketing allows brands to converse directly with thousands of potential consumers and gain access to more information than ever before.

Here are seven ways digital marketing has changed the advertising industry.

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