Q&A: Kinney on Guiding the Customer Journey
Great Interview
Brands today have more data and marketing channels than ever, which can be both a blessing and a curse when it comes to shaping the customer journey. Chief Marketer recently chatted with Kenneth Kinney to get his perspective on where brands can improve when it comes to data, social media and content marketing.
Kinney is a digital marketing consultant and host of the marketing podcast “ A Shark’s Perspective. ”
CHIEF MARKETER: Marketers today are blessed and cursed with a bounty of data. Are they doing a good job at making sense of it all? KINNEY: What you find a lot of times is that too many people are still living in silos with data. A lot of people A/B test, but don’t coordinate on how [it influenced] the customer journey. If you’re giving customers 10 or 20 messages that don’t tell a complete story, that’s going to confuse them. Taking mindful insights from data is where companies fail. CM: Social media is one area that is generating a lot of data for brands. Are they effectively optimizing those engagements?
KINNEY: Social interaction is a complete fumble by some brands. One of the biggest issues today is social media and reputation. If someone searches and sees negative reviews, that will turn them off.
Click here to view original web page at Q&A: Kinney on Guiding the Customer Journey
Top 10 Magento 2 SEO Extensions to Boost Your Store’s Visibility
SEO is the key to a successful store! Have you ever given thought, if your store is simply…
0 Comments12 Minutes
How to Optimise Your PPC Campaigns with AI
As the methods of Internet marketing evolve, Pay-Per-Click (PPC) advertising remains one of the…
0 Comments10 Minutes
Putting Cybersecurity Under the Spotlight: How Security Audits Strengthen Your Defenses
While organizations understand the importance of cybersecurity, there is an opportunity for many…
0 Comments12 Minutes
How Marketing Agencies Can Choose the Best High-Performance SEO Tools
High-performance SEO tools combine comprehensive features, durability, speed, and accuracy. They…
0 Comments9 Minutes
Simplify the Running of Your Business With These Tips
Finding enough hours in the day to tackle all the jobs on your to-do list can be a major issue…
0 Comments4 Minutes
Best SEO Practices for Multi-Location Businesses
Businesses operating across multiple locations benefit from unique opportunities but also face…
0 Comments7 Minutes
Unveiling the 7 Essential Components for an Exceptional Website
Even a beginner can identify what makes a good website, but when it comes to building one, things…
0 Comments8 Minutes
Top Blockchain Trends to Watch in 2024
Blockchain has time and again proved its capacity to redefine many sectors and this prediction of…
0 Comments6 Minutes