Optimizing Crawl Budget For An eCommerce Website

Optimizing Crawl Budget For An eCommerce Website


Wondering what the crawl budget and why websites are pursuing it, so let’s Jump on the bandwagon. There is a need to optimize the crawl budget for an eCommerce website when the newly optimized landing page is not getting top rank on search. Google takes a long period like weeks to take the website on the top result.

With a growing website crawl budget, it also becomes significant for a website’s presence on search. Throughout this article we will discuss the significance of the crawl budget and what can you do to ensure optimization of the crawl budget. Crawl budget is a dime a dozen term with SEO.

What Is The Crawl Budget?

Crawl budget is also referred to as crawl time or crawl space. Crawl budget is the number of resources that google will crawl on-site on any assumed day. The crawl budget is not just about several pages. Instead of this, it is about any document crawled by a search engine.

Keep this thing in mind while allocating for the crawl budget, Google will usually look at four things: your website’s popularity, update rate, number of pages, and the capacity to handle crawling. Approximately these aspects are things one can influence and assist Google by managing the mode it crawls your internet site.

Why Is The Crawl Budget Important?

We know that SEO is significant for making a website on top result of a search engine by making it more visible for google. SEO will show no good results if the crawl budget is improperly done. If Google does not index your website then there will be no use of proper SEO. There is no need to get worried because Google is good at finding and indexing your site’s URL pages. But sometimes the issues happen when there is an incongruity between the crawl budget and the update rate of your internet site.

One probable reason you are not getting a sufficient crawl budget is Google does not deliberate your website to be significant enough. Maybe the website is spammy with carrying poor user experience. Don’t worry you have not missed the boat, start publishing good content.

Another reason is that your website is full of crawling traps. Visitors might be discouraged from visiting your website or might be facing technical issues while visiting the website like stuck in a loop, failing to find your web pages.

Should You Worry About Your Crawl Budget For An eCommerce Website?

To make a long story short, you surely don’t want your eCommerce website to not get indexed by google. In consequence, if your site doesn’t get indexed, it will not appear in search results. You need a crawl budget because the sooner your site gets indexed, the sooner you get profits from it. search engines won’t crawl your internet site and devote time to parts of the website that don’t matter at all. SEO performance will get affected without the use of a crawl budget as you won’t be able to bring the audience to your website.

A lack of crawl budget could create a permanent index lag if you are running a big or a medium website with a frequent update. it’s unsurpassed to audit it for probable crawling issues at least once, irrespective size of the website.

How to optimize your crawl budget?

You can optimize web pages by following an action list to make the most of the influence of your crawl budget. Let’s check the list to inspire search engines to consume extra pages of your website.

Submit a sitemap to Search Console

A sitemap is a document that comprises all of the pages you require to be crawled and indexed in search. Google recognizes precisely how massive your internet site is and which pages are intended to be indexed, With a sitemap. The greatest suitable crawling pattern for your website is designed by Google with the presented information.

There are different ways of creating a sitemap. The sitemap might be generated automatically and already available at yourwebsite.com/sitemap.xml if you are using a CMS platform like Shopify. You can use Website Auditor to create and manage your sitemap if you have a custom-built website.

The same website also has several sitemaps which is a dime in a dozen. It’s easier to manage similar pages suitable for convenience purposes. the sitemap document has an edge of 50K pages and for the larger website, you are enforced to generate numerous sitemaps in a direction to cover all of them.

Resolve crawling conflicts

Sometimes the issues occur when the page is crawled by google but cannot be accessed. This happens because of various reasons.

The wrong page is submitted to Google that should not be crawled. Now there is a requirement to unsubmitted the page by removing it from the sitemap or by removing internal links.

Or maybe the access is denied with the right page that should be crawled. Now there is a requirement to check what’s blocking the access and fix the issue.

Your crawl budget will get waste with these mixed signals and force Google into dead ends. The unsurpassed method to discover and resolve these issues is by inspecting your Coverage report in Google Search Console.

Avoid long redirect chains

The intended page may not get crawled because the search engines will stop following the redirects at some point. respectively redirected URL with unreasonable numbers 301 and 302 is a waste of crawl budget. There is a need to make sure to not use the redirects more than twice or only when required.

Manage dynamic URLs

Lots of dynamic URLs are generated with the widespread Content management system that directs to the same page. These pages are treated as distinct pages by a search engine. In consequence duplicate content issues occur that leads to waste of crawl budget.

In your Google Search Console account, you need to manage the parameters if your internet site engine or CMS enhances parameters to URLs that do not stimulus the content of the pages. You need to manage parameters under Legacy tools and reports > URL Parameters. Now you can click Edit opposite any parameter and choose whether the page is permitted to be seen by search users.

Resolve duplicate content issues

When there is similar content available on two or more pages, is referred to as duplicate content. There are different reasons associated with it like HTTP/HTTPS versions, content syndication, and the specifics of some CMS platforms, Dynamic URLs, A/B testing, www/non-www versions.

Duplicate content creates issues of crawl budget wastage a lot. To resolve the issue, you need to check duplicate pages. Website auditor tool provides great help in this. Titles, and especially meta descriptions are a good indicator of the same content pages. After this, you will be able to see two pages with similar content now there is a need to differentiate between the main page and the duplicate page. You need to apply this code on a duplicate page.

<link rel=”canonical” href=”https://example.com/main-page” />

Now google will focus on crawling and ignore the duplicate page.

Optimize site structure

As per Google pages linked straight from the website’s homepage might be measured more significantly and crawled more frequently. You should not keep significant parts of your website any further than three clicks away from any page is decent guidance. Sections with interrelated posts/products and featured posts/products for larger sites, like blogs and e-commerce websites.

Wrapping up

The search engine spiders are quite clever, too, like they can identify hyperlinks that either follow right away or take note of for future crawling. you want the search engine spiders to understand your internet site as much as possible, and you need to make their navigation as unified as it can be. Instead of Go on a wild goose chase, to achieve the proper result with SEO there is a need to ensure proper use and allocation of crawl budget.