Marketing Strategies for a Successful Black Friday and Cyber Monday 2021
With 2021 Black Friday and Cyber Monday fast approaching, it’s the time of year for ecommerce shops to assess whether they are prepared for the festive season. In recent years, Black Friday and Cyber Monday have been pinnacle dates in the calendar for physical and online shop owners.
Online sales have been continuously growing year on year, and 2020 was no exception. Research suggests that the Covid-19 pandemic has caused a huge acceleration of online sales, with 2020 seeing two years worth of growth during the holiday season. It’s vital for online retailers to consider potential marketing strategies and site optimisation in order to capitalise on the growing market.
While the current consumer landscape is a difficult one to navigate with Covid-19 still impacting the market, the competitive nature of Black Friday has remained consistent. Large retailers often thrive with better resources, planning and supply, putting further pressure on smaller independent retailers to compete.
The infographic below from Website Builder Expert provides a comprehensive guide to ensure your store is holiday season ready. The 10 steps highlighted cover the fundamentals for all ecommerce stores to implement in order for a successful Black Friday weekend.
A key point to outline is the rise of mobile shopping, last year $3.6 billion was spent on mobile devices during Black Friday. 2021 could potentially see this record broken if the growing trend of mobile consumerism continues at the same rate. Making your site as mobile friendly as possible has never been more important. Additionally, Google’s new Core Web Vitals update places higher importance on mobile friendly page experience.
As consumers are heading towards a more mobile oriented shopping experience, voice search and conversational technology is also growing. 1 in 4 US adults now own a smart speaker in their home, suggesting that the trend towards voice operated shopping could continue to rise. This could be a possible area in which ecommerce stores could excel during Black Friday, by optimizing site content for voice search.
Essential Skills for AI-Driven Digital Marketing
Digital marketing is changing a lot. Artificial intelligence (AI) is becoming really powerful and…
0 Comments10 Minutes
A Handbook for Crafting Outstanding Email Automation Plans
Email marketing is an essential tool for communication in digital marketing platforms. Managing…
0 Comments8 Minutes
Branding – What It Means for Your Business
Every single one of us has our own personal brand. Unique to each of us, this lies in who we are…
0 Comments5 Minutes
How to Create a successful SEO campaign, without an SEO agency
The quest for industry-leading SEO can be as financially draining as it is profitable. Despite its…
0 Comments8 Minutes
Safeguarding the Digital Realm: The Role of Machine Learning in Cybersecurity
The digital realm, an expansive network of interconnected devices and data, forms the foundation…
0 Comments8 Minutes
8 Strategies for Protecting Data and Preserving Brand Reputation
Processing and collecting sensitive data are now common practices as businesses depend more on…
0 Comments8 Minutes
Best Instagram Marketing Strategies For Small Businesses 2024
The number of Instagram users is projected to hit 1.4 billion globally by the end of 2024. This…
0 Comments14 Minutes
Friend or Foe for AI-Content? Decoding the March 2024 SEO Algorithm
The dynamic SEO environment continuously challenges marketers. The March 2024 update, cloaked in…
0 Comments8 Minutes