Low Investment Digital Marketing Strategies for Small Businesses

Low Investment Digital Marketing Strategies for Small Businesses


Businesses that keep an eye on the latest marketing trends inevitably grow. Let’s face it, technology has reshaped everything around us. It was all in the past when businesses could only stick with the little marketing tools they had within their reach. Now, with just a few clicks they can reach their target audience, way on the other side of the world. 

Did you know the number of digital buyers would reach 2.1 billion in 2021? This means a greater number of people would have an online presence. 

Seeing how rapidly this is happening, only one question comes to mind – does your business have a strong online presence? It doesn’t matter how old or new your business is. You need to keep in touch with recent marketing trends or your business could simply kiss its chances of success goodbye. Speaking of which, what’s your take on digital marketing? Is it really a money drainer?   

Well, contrary to popular assumption, digital marketing is not at all that costly. It is one of the most effective marketing strategies a brand can opt to build and target its audience. Digital Marketing happens over digital channels ~ we’ll discuss this in detail later on. Unlike the traditional marketing approach, this marketing strategy is cost-effective and lets businesses effortlessly drive sales and generate substantial revenue.

What is Digital Marketing?

Just as we mentioned above, Digital Marketing is advertising done via digital channels. Social media, search engines, mobile apps, email, and websites are the building blocks that make this marketing strategy possible. When it comes to its cost, you would be surprised at how flexible digital marketing is relative to its traditional counterpart. You won’t have to go out of your way to allocate a fixed monthly budget to market your product or service digitally; you can invest in it whatever your budget allows. 

As a small business, your focus should be on expanding your reach and awareness among your prospects while staying within the budget, of course! If you’re wondering how then allow us to help you. We have jot down some of the best digital marketing strategies. These strategies are cost-effective and would convert your prospects into sales, in no time.

Cost-Effective Digital Marketing Strategies

Search Engine Optimization

SEO is all about placing your business on search engines first page where everybody can see you, at the right time. Through SEO you can build your brand ‘organically’. This process does take a lot of time, effort, and patience. Once you get a hang of it, things only get easier from there. The main task in running a successful SEO strategy is keyword planning. From there you can pivot to ‘link building’, which increases your site’s visibility and helps you get a higher rank in the search results faster. 

Social Media Marketing

Social Media platforms hold an unprecedented power, compared to other digital marketing strategies. Customers like to engage with brands that are more ‘humanized’. Other than allowing brands to have an expanded reach and visibility, social media platforms also allow brands to build their relationships with their prospects. For instance, you as a brand can interact with your customer by answering their queries on time. 

To craft a successful social media marketing strategy, you need a plan and research. There are numerous ways through which you can grow your presence organically. You could use trending hashtags, create polls and contests, send PR packages to influencers, find the best time to publish content and schedule your posts accordingly. 

Email Marketing

Who knew that emails could one day become a successful marketing tool? Email Marketing is another cost-effective digital marketing strategy. Let us give you a heads up. You would need a lot of planning to do this one. Emails are often ignored, so if someone chooses to send yours in the ‘trash’, don’t fret. To salvage your emails from ending up in the trash, be sure to keep the information catchy and engaging. 

According to Hubspot, 20% of marketers believe that an email with better design garners higher engagement. Whereas, emails with personalized subject lines have 50% more chances of being read. The next time you’re creating an email to market your product or service, be sure to keep an eye on these two factors if you want an improved click through rate. 

Content Marketing

A few moments ago, we talked about SEO. Content Marketing is a vital component of SEO strategy. You would need an expert for this one, as producing good content can get a little daunting at times. The quality of your content, its relevance, usefulness, and most importantly, catchiness are the factors directly proportional to the image of your brand. 

A blog is a part of an effective content marketing strategy, be it a guide, an e-book, or anything that helps to sell your product or business. Set a weekly frequency on which you would be posting your blogs. At least go for two to three blogs a week to keep your audiences engaged. 

Location-Based Search

If your business has a brick-and-mortar presence, then Google My Business would help you target the right audience in your location. Google My Business is a great tool to connect with prospects in your area. Of course, you’d need a reliable internet connection just like Spectrum internet to use this tool effectively. 

To use Google My Business, you need to create a free Google business account. From there, you can connect with your customers, post new updates and monitor your customers’ interaction with your business across Google Search and Maps, without much hassle. 

All Things Concluded

Gone are the days when you had to limit your marketing practices due to budget constraints. Now, with the aforementioned digital marketing strategies, you can easily increase visibility, reach, and engagement of your brand across several digital channels. 

The results that digital marketing yields are easily measurable. You can give yourself a tap on the shoulder by finding out all your strengths and you can overcome your weaknesses by tweaking your strategy as you go. It could not have gotten any simpler than this!