Legal Marketing: 3 Ways to Rank Your Law Firm Higher on Google

Legal Marketing: 3 Ways to Rank Your Law Firm Higher on Google

The legal field is a difficult and competitive one. There are dozens of competitors in many cities, all vying for the same clients. With many firms providing a similar service to one another, it can be hard to differentiate your firm and stand out above the competition.

However, a surefire way to get ahead of your competition (literally) is by ranking higher than them on Google. A higher ranking on Google can provide many benefits such as getting more traffic, appearing more prestigious and trustworthy, and simply providing your business with more opportunities. But how can you go about achieving this higher ranking on search engines?

Without any further ado, let’s go over some tips on how you can help your law firm rank higher on Google.

Have Good SEO Practices

The first way to improve your ranking is by having quality SEO (search engine optimization) in place. Search engine optimization is all about doing specific things to increase your page rank. This includes using the right keywords in your content and on your webpages, as well as optimizing your URLS.

Images can also be optimized, and you should include internal links as well as high-authority external links in your content, as well. The content still needs to flow naturally and provide value, so stuffing pages with all sorts of keywords and buzzwords simply won’t work. The better your SEO efforts, the higher you will generally rank.

If you want a more in-depth look with even more helpful information, be sure to check out this attorney SEO guide.

Build and Maintain a Quality Website

Your website is often the first place interested clients will go to learn about you. You need to ensure your site not only looks good for them, but provides them with all the information they need to know to make a decision and/or reach out to you.

Not only will a good website be great for customers, it also helps you rank higher. Google and other search engines want to provide searchers with sites that provide them value and a good experience. The better the user experience of your site, oftentimes the higher your rank. 

Because of this, make sure to thoughtfully design your site. It should be easy to navigate through the pages, load quickly, and work well on a variety of devices. If people don’t have a good time on your site, they will leave quickly, which certainly won’t help your rank.

Get Positive Reviews and Testimonials


Another great way to help you achieve a higher rank is by getting positive online reviews.  If people see positive reviews for your company, it makes you appear more trustworthy. Not only do people feel this way, but so does Google. 

If the algorithm sees that plenty of people have appreciated the services your firm has provided, it will rank you higher than if you have no reviews or negative ones. And with online reviews seeing a lot of traffic, you certainly want to get as many as possible. Don’t be shy to ask clients to leave you a review if they are happy with your services.

Once you get these reviews and testimonials, don’t be shy about sharing them on your website or social media. Also, responding to reviews by thanking them or offering them a solution to their problem can also help with your rank.

More in-depth case studies can also be great. If you can highlight clients (preferably those who are high-profile) it can help give you a sense of legitimacy and many people will be impressed and feel confident working with you.

In conclusion, these tips will be able to help your law firm rank higher on Google and get more clients.