Instagram is one of the most popular social media platforms in the world with an active presence of millions of users from all over the world. Because of this, many brands are using Instagram to promote their products and services, and Instagram marketing is becoming more and more popular. In this article, we will look at how to use Instagram to promote your brand.

Target Selection

Pages on Instagram can be divided into two types: content and landing. The purpose of the content page is to increase the number of subscribers. Therefore, the content page is maintained in the format of a magazine with frequent updates of posts.

The goal of a landing page is a specific action. For example, IKEA has chosen a landing page in the form of a furniture catalog for its profile. Having entered the page, the user selects a piece of furniture and then, by clicking on it, goes to the profile with technical characteristics and price. The content on the landing page is usually not updated.

Page Creation. A Basic Level Of

Having decided on the purpose of the page, we make the basic content content. The most important thing is the number of posts. The required minimum is 9 posts. Optimal – 21 posts. An important point that few people know about: in one of the first posts, you need to publish a photo of the owner of the company and tell a little about yourself.

Quality Profile:

• Has a single visual style.
• Is remembered or stands out among competitors’ profiles.
• Gives an idea of what the product is.
• Makes you want to buy the product.
• Fully filled. To prevent your profile photos from looking like a chaotic mess, you should use a color scheme to build the look of your profile.

Define the target audience. Before you start promoting a brand on Instagram, you need to determine the target audience. For example, owners of Dehler 31 yachts are interested in topics about the sea. This approach will help you choose the right content aimed at potential customers.

Create quality content. Content is a key element of successful Instagram marketing. It is important to create high-quality and interesting content that will attract the attention of the target audience and help promote the brand.

Use hashtags. Hashtags help people find your content and follow your brand. It is important to use hashtags related to the brand and the industry in which it operates. Make the tags longer, for example: honda motorcycle vin lookup or red flowered dress. Then you will have less competition for these words.

Using hashtags, you can organize navigation in your profile. To do this, you should come up with a unique hashtag, or you can use the article number of the product. By clicking on this hashtag, the user will filter all publications on a specific topic. You can show the product from all angles, in all color combinations and in different combinations, without posting all the photos in one post.

Consider Instagram algorithms. Instagram uses algorithms that determine what content will be shown in users’ feeds. It is important to consider Instagram algorithms and create

Create content that will meet the requirements of the algorithms so that your content is shown in the user’s feed.

Interact with your audience. It is important to maintain interaction with your audience by responding to user comments and messages. This allows you to establish trust and strengthen the brand.

Content posting time. On Instagram, the feed is ranked by interests. It will first highlight related posts that you liked, regardless of when the post was published. So post when it suits you.

Study statistics. Instagram provides the ability to analyze your account statistics. Studying statistics will help you understand what content works best and which audience should be targeted.

Use ads. Advertising on Instagram allows you to attract new customers and increase brand awareness. It is important to target correctly and use the correct ad formats.

Look for partners and work with influencers. Partnering with other brands and working with influencers can help bring in new customers and increase brand awareness.

Don’t forget about competition. Instagram is a competitive environment, so it’s important to keep an eye on what your competitors are doing and incorporate best practices into your campaigns.

In general, using Instagram to promote a brand is an important element of modern marketing. It is important to use the right strategies and tools to attract new customers and strengthen the brand. However, to succeed with Instagram marketing, you need to constantly learn new trends and adjust your campaigns according to changes in algorithms and the needs of your target audience.

Main Mistakes In Promoting A Brand On Instagram

1. Use topics that cannot be represented through photographs.

Instagram is primarily a photo network, in fact, a “magazine with pictures”, people come here for food for the eyes. Therefore, for advertising it is necessary to create bright and attractive photos. Tip: use professional image processing, hire an experienced photographer.

2. Pay little attention to the text.

At the same time, the Russian Instagram user likes not only to look at beautiful interesting photos, but also to read something on the topic of the publication. That is why a good copywriter is needed for an advertising campaign, able to prepare captivating texts.

3. It is not enough to activate, involve visitors.

Instagram is a social platform, and therefore interactivity is the most important factor in the success of advertising. Contests, polls, prize draws, various promotions – all this helps to grow the audience, engage it in communication, and ultimately leads to an increase in conversion (that is, sales).

According to statistics, posts about sales are most interesting to the audience: about 72%, 60% want to learn about new products, 59% of the audience wants to learn new things.

4. Incorrect optimization.

Let’s focus on hashtags first. Do not use too many hashtags: this confuses the visitor and hurts search performance. But also a very small number of hashtags has a bad effect on efficiency.

5. A lot of purely promotional content.

In an advertising campaign, it is undesirable to use exclusively direct advertising, this scares off the client. Informational and entertaining publications are needed to attract attention.

6. Get likes and followers through automated services.

Buying likes, winding up followers through automatic services, we get only the appearance of the result. In this case, the level of sales still does not increase. In addition, the social network may negatively evaluate cheating, and this will affect the account and the advertising campaign as a whole.

That’s all! I wish you good luck in promoting your brand!