To insource digital-marketing needs or outsource them? This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand. Here’s why, explained from two perspectives: As head of content and business development for a few companies and agencies.

As a freelancer and agency owner, the latter one who also outsources content and SEO work. Positives of Outsourcing Digital Marketing The Big One: Money When discussing product or service pricing, money talk is always the proverbial elephant in the room. Many businesses won’t provide prospects any cost numbers until the end of a conversation – regardless if that conversation lasts three minutes or three months. But when hiring, money talk takes on a much different story. Most businesses will set a hiring budget for their digital marketing needs and spend little time researching the talent needed to move the company forward. This poor research typically leads to a bloated in-house staff. Don’t think this only occurs in startups; some of the most respected companies remain bloated.

Bloating kills profit margins.

But this scenario could have been quickly diverted by outsourcing, which can save thousands of dollars every month due to cutting some major costs. One example is when I was heading content creation for the marketing department of a pet company, which was then a Fortune 500 company.

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