How To Use Salesforce CRM To Build A Strong Relationship With Customers?

How To Use Salesforce CRM To Build A Strong Relationship With Customers?


The utilization of Salesforce CRM lays down many unbelievable benefits for companies. So many that if we begin to list, there wouldn’t be any end to it; ironically there’s a reason why more than 150,000 are actively using Salesforce services. The one reason why Salesforce CRM is unapologetically appreciated is its ability to enhance the quality of relationships businesses have with their customers. 

However, certain companies lack behind when it comes to how to use Salesforce efficiently so that it lays down the best experience for business as well as their customers. If you are struggling in a similar aspect, then here are your solutions! Before we actually begin to unveil the usage of Salesforce, let’s first learn about its benefits.

What is Salesforce CRM beneficial for?

Owing to the fact that Salesforce CRM is becoming one of the fastly-adopted systems all across the world, you can better understand how beneficial the application can be. Salesforce CRM offers quite a detailed digital infrastructure that fuels the data-driven and competitive culture of the business industry along with improving customer support; this is why it has become a key to generating long-term success for the business.

Other than the fact that Salesforce CRM can cater to every service such as marketing, sales, service, financial and commerce cloud, here are some of the benefits of Salesforce CRM, a highly technical system:

  • Lowers the cost of the system by eliminating the manual process requiring outsourcing of services at high costs and making the process error-free.
  • It makes the database more accessible and easily consumable. When running a business (of any size), you would have tons of data that would be absolutely inaccessible and unorganised manually but with Salesforce, you will easily be able to manage the data and bring out something more meaningful and beneficial for your company’s sales.
  • Other than these you can also manage your marketing campaigns and check their respective results. You can easily unify the information and identify the loopholes to campaign success.
  • This platform offers you digital transformation making decision-making easier creating more reliable strategies.

Why to use Salesforce CRM for businesses?

Businesses nowadays are fighting challenges that the pandemic laid down for us and above everything, it has taught us to enhance the digital infrastructure in order to cope with the hard times that may befall us anytime in the future. Owing to this, a Salesforce Customer Relationship Management is a technology that offers end-to-end tech solutions along with making developing efforts towards our business success. Growth and development are quite essential for non-profit organizations and other institutions and this is what a CRM offers us other than a lot more than that.

Many people come up with lame excuses not to engage with a CRM system but if you wish to increase the productivity of your team and shoot up the business profits, then CRM is your best shot. A CRM platform streamlines the manual process in a way that performs in a multifunctional and efficient manner.

The Salesforce customer relationship management system can seem to be a futile investment for you but this investment would set you and your organization up for great heights of success and growth opportunities. As a business, you require to make more personal relationships with your customers and the best way to do it is via Salesforce. As a generation of a digitally connected world, we often forget how difficult it is for people to believe someone behind that screen which is a big reason why your communication and service should be on-point; for the people to trust you.

Who Can Benefit from Salesforce CRM?

Quite commonly, many people or businesses may feel that Salesforce CRM can not suit their business niche but the reality is quite different to this popular perception. One can believe that a Salesforce CRM is for every business and niche out there; from sales to recruiting and customer service. 

Salesforce is a great way to manage interactions, relationships and conversations from external sources to drive business success. Did you know? A CRM has great potential to enhance the productivity of your business assisting companies with high-tech digital services.

If your business is in sales, customer service, business development, marketing, recruiting or any other sector, you are good to choose Salesforce for your business. Also, this CRM is not geographically limited too, no matter where you are located, you can easily access the platform without any errors.

How many companies use Salesforce?

As a medium-sized business, you may feel no reason to invest in a CRM but big and even small medium-sized companies invest in Salesforce because they have started interpreting how well Salesforce CRM treats their business operations. Here are a few companies that use Salesforce as an active business:

As of the recent data, Salesforce tools are being consumed and utilized by more than 150,000 companies spread across different industries around the world. At the same time, over 60% of the customers of Salesforce come from the USA followed by the UK and France.

Spotify, Amazon Web Services, Toyota, Macy’s, Walmart Inc.UnitedHealth Group Inc., T-Mobile, etc among many other renowned brands.

How to use Salesforce?

Accessing Salesforce is quite easy, one just needs to understand the right way and train themselves with the right consulting and Salesforce development services. Here are a few services that you must try and use in Salesforce CRM:

Use it to make valuable communications with your customers

With the help of the impactful CRM system, Salesforce assists you in providing a seamless and effective way to communicate with your customers in order to exchange a great service experience. Nowadays people are looking to create meaningful and personalized experiences with the companies they get services from and Salesforce makes this process a lot easier. 

Use it to maintain customer data for a 360-degree view

Unorganized data is the biggest problematic situation for any business. Did you know that Salesforce CRM can collect all your customer data and turn it in a unified and simplistic manner? Generate an all-around view of your customer’s actions, interactions, preferences and other data easily. With this, you can create a personalized marketing campaign for people with similar interests. 

Utilize Salesforce to analyze and develop your marketing campaigns

Most marketing campaigns fail and in many cases, we don’t even know about the reason for the failure. We have multiple data from the platform but this disorganized data leaves no room for improvement. Hence, you require an effective system that offers you comprehensive information on how your marketing campaigns are consumed by the audience and implement strategies to enhance these campaigns.

Manage your finances and maximize your ROI easily

CRMs are specifically designed to organize and optimize revenue, financial gain and customer satisfaction and this is what Salesforce applies to all its applications. With its high-tech services, you can conveniently track the flow of your money so that you can cut your unnecessary expenses and improve your ROI, something that is quite difficult to perform manually.

Make your commerce easier with Salesforce

Supervising the e-commerce or retail business is a challenge of its own. Double your business operations without hiring extra help easily with the efficiency of Salesforce CRM. Manual corporate processes delay the overall operations of the business which is why the profitability suffers. Use the financial and other tools to generate timely reports and other functions in no time.

Which Industries Salesforce Cater to?

 Salesforce is quite an extensive platform that covers all sectors altogether without compromising on service quality. Salesforce is a great platform that lays down immense benefits for businesses. Here are the industries that Salesforce caters to:

Automotive, Communications, Consumer Goods, Education, Energy & Utilities, Financial Services, Healthcare & Life Sciences, Manufacturing, Media, Non-Profit, Public Sector, Retail, E-commerce, Computer Software, Real Estate, Marketing, Manufacturing, etc.

Therefore, if you have questions in your mind like, how to use salesforce for sales, how to use salesforce for marketing or even how to use Salesforce for customer service, this platform has everything in its pocket!

How efficiently does Salesforce CRM build Customer Relationships?

According to a report by Reve chat, more than 79% of customers said that they wanted companies to express that they care about the buyers before they make any purchase. Businesses may not feel the need to build customers but with accurate investment and behaviors, you can build long-term customers which is special for every brand. If you are looking for CRM like that, this is how Salesforce CRM may assist you:

  1. Fuel the Digital Power of Brands & Their Customer

It is unbelievable how digital platforms have made businesses reach the heights of success in no time. As easy as it has become to get connected to the world, it is harder to offer great and satisfying services to the customers and this is why your business needs to adopt the CRM that generates relationships and makes connections inevitable.

  1. Offers Immediate solutions To Technical Problems

Salesforce offers immediate communication between the customers and the company backend that assists in resolving technical issues before it costs either party any loss. The nature of CRM is to lay down ease and convenience to the people and Salesforce combines its nature with its seamless and error-free experience.

  1. Enhances Customer Engagement

When you offer great service as well as product experience to your customers, they tend to engage with your brand more without going to other brands for services. This is what happens when your customers start trusting you and Salesforce CRM offers great trust fueling engagement and further improvising the experience of customers.


The usage of Salesforce CRM is quite convenient and efficient unless you take the wrong road towards your success journey. If you consider taking Salesforce consulting and guidance from experts, then you can easily level your journey without any failure. Salesforce CRM can be used by any industry and business and still lay down benefits and success ratio better than other CRMs. Use it in the right way and let it show you how exceptionally your company can grow!

Still have questions in mind? Let Cyntexa experts cater to your needs within minutes!