How to Use Content Marketing to Drive Leads

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Content marketing is among the most cost-effective marketing strategies since it drives 3 times more leads than outbound marketing while being 62% cheaper. However, this stat applies only to superb content which adds value to its readers. In other words, by generating subpar content, you’ll fail to drive leads, not to mention that your reputation and authority will be damaged. The thing is that creating useful content which will attract your audience and send it to your website isn’t exactly easy. So, here are a couple of tips on how to craft blog posts and articles which will bring you quality traffic.

Avoid grammar and spelling mistakes

Maybe this seems like a completely redundant piece of advice, but grammar, spelling, and style mistakes in blog posts and articles are more common than you think. Sometimes people just don’t spot errors in their blog posts mainly because they proofread the content immediately after completing it. Besides that, a Cambridge University research study has shown that the human brain can understand the meaning of a word even if the letters inside of it are jumbled. It’s enough that the first and the last letter are correct, which means that the chances are you won’t be able to identify your every spelling mistake. But, luckily there are tools such as Grammarly and Ginger that can help you make your content impeccable.

Find out who your target audience is

Before you create your content marketing strategy, you first need to establish who you will be talking to. This means that you need to create your ideal customer profile. This fictionalized representation of your ideal customer will help you understand your readers and their pain points. In order to find out as much as possible about your target audience, check out industry forums, social media groups, or motivate your existing audience to earn money online by filling out surveys . This way your content will be relevant and interesting as it will address some of the issues your readers are facing and solve them. The only way to drive more leads with your content is to understand your audience and try to help them genuinely.

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Take advantage of guest posting

If your blog is still young and you need to spread the word about it and attract visitors, then guest posting is one of the best ways to do so. This practice is excellent for getting backlinks and boosting your SEO rankings. To cut the long story short, when you have your blog post featured on a popular blog, you’ll undoubtedly attract some of the traffic towards your own website. Besides, if your articles are published on respectable, authoritative websites, you’ll build your reputation more easily. Start by researching websites from your niche which aren’t your direct competitors, and offer them some of your finest blog posts.

Craft your headlines carefully

On the average, five times as many people read the headline as read the body copy. This famous quote by David Ogilvy emphasizes the importance of a well-written headline because if your headline is generic and bland, people won’t even bother to give you a chance and read your article. In order to make your headlines more appealing, use numbers, question words and explain what your reader can expect to find in a blog post or paragraph. Intriguing and provocative headlines work but only if you keep your promise and deliver.

Make your content shareable

Since social media plays an important role in promoting your content and expanding your reach, it’s essential to optimize your every blog post or any other piece of content for it. For example, highlight takeaways and make them easily shareable on social media with just one click. Visually oriented content is the type which draws the most attention, so it’s a good idea to create videos and infographics. The latter are liked and shared three times more than any other content on social media. In order to be shareable, content also needs to be inspirational, helpful, and topical while striving to make a change and improve readers’ lives.

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Use repurposing

The benefits of this tactic are numerous. By repurposing your content you can update and upgrade it, as well as give it some new features and values. For example, you can convert your blog posts into videos or infographics, thus making them more appealing to people who are too busy to read them. Also, after a couple of months or years, your content needs a fresh twist, which is why revisiting your old blog post and discussing the topic from a new perspective is a great idea.

All these methods will help you attract highly qualified traffic to your website and boost your conversion rates.


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