You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s LinkedIn Page?
If you put in the effort to complete and optimize your LinkedIn Page , you’ll want it to be found. These brand hubs on LinkedIn provide an excellent opportunity to tell your story, highlight your employees, and share useful content.
You can increase your odds of showing up in the right web searches by following a few simple practices. Read on to uncover the best ways to improve the SEO of your LinkedIn Page.
How To Boost the SEO of Your Company’s LinkedIn Page
When you want to learn about something online, what’s the first thing you do? Probably run a quick search. You’re not alone; Google processes an estimated 3.5 billion searches each day . Needless to say, this is a key source of inbound traffic. And you can expand your brand’s search footprint by enhancing the SEO impact of your LinkedIn Page.
Why Your Company Needs a LinkedIn Page
Not only does it serve as a second company website of sorts, offering up information about what you do and why, but the LinkedIn Page is also a very functional and flexible marketing tool. Through consistent posting and audience engagement, you can build a centralized community on the world’s largest professional network and encourage employees to participate in spreading the word.