In 2021, the competitive landscape will become even more fierce. Because of the continual changes in digital marketing trends, many businesses have adopted new patterns and goals. How much you put aside and utilize for marketing might be an essential aspect to consider in order to stay current and on the pulse of business success. 

Expenditures on new and static initiatives might vary, so it’s critical to evaluate budget plans on a regular basis and revise them as needed to keep on target. To properly create digital marketing budget goals, maintain control, and expand, it is necessary to start by measuring and analyzing essential data and information. With a solid understanding of the research points, a well-designed digital marketing plan that aids you in attaining your objectives may be created.     

Social Media Channel Investments

As billions of people across the world utilize social media, it has become an increasingly significant investing strategy. According to Marketing Charts 2021 data, many firms’ main platforms to spend in will have a predicted 90 percent investment rate oriented towards videos and smartphones, which will presumably see a rise in expenditure. 

Within the media and entertainment industries, the most popular video channels are two platforms which are TikTok that may have a 44% increase in ad spend directed to the marketing efforts and 54% on Youtube (Oberlo, 2021). 

However, the most substantial ROI was observed from both Facebook and Instagram coming in second place. Whereas Instagram was the most common and significant channel studied to be used by companies, Facebook was the highest, followed by Twitter and then YouTube in that order, as the top four platforms (HubSpot, 2021). According to Hootsuite statistics, 60 percent of companies had raised their spending for these platforms.

The Average Digital Marketing Budget and Expenditures

There are numerous digital marketing companies in the world and digital marketing expense rates in 2020 were $332.84 billion and the forecasts for 2021 with data captured from Statista, had ranged to approximately $389.29 billion (Oberlo, 2021). The costs are the result of numerous aspects that must be evaluated. Non-promotional activities, tools, software, advertising, services, seasonal marketing, trends, strategic aggressiveness, and so on are all examples.

Understanding this aids not just in the budget review, but also in the strategic plan. Based on the increased competition, firms will raise their spending as they invest between 6.5% and 10% of their revenue on digital marketing, budgeting at 63% of this where more lead generation techniques and brand awareness are on the rise (HubSpot, 2021). This showcases the significant increase in expenditure rates within a single year. 

The average monthly cost of digital marketing for small to medium-sized enterprises (SMBs) is expected to vary between $2500 to $12000. (WebFX, 2021). In 2018, there was a 13% rise in expenditure compared to more traditional marketing channels, totaling $107.30 billion. There had been a markup of 46% of the global digital marketing ad spend where eMarketer had made a projection of approximately $156.43 billion in 2021 (WebStrategies, 2021).