How Gyms Should Market Themselves

How Gyms Should Market Themselves


Gyms should be a place that everyone can work out at, regardless of their fitness level or experience. In the past, gyms were often accused of marketing themselves to impossibly fit people who knew exactly what they were doing. Thankfully, there has been an increase in who uses gyms and they have become viewed as a place for everyone. If you’d like to grow your gym, investing in the right fitness management software helps you increase your revenue, get clarity on your metrics, automate repetitive tasks and provide your members with a superior gym experience. Here are some different ways that gyms can market themselves to appeal to the vast majority of individuals who might use their services. 

Provide  Equipment Options for Different Body Types

Gyms should have a variety of equipment options for individuals of all body types. Treadmills and weight machines are crucial but don’t forget stair steppers, rowing machines, and free weights of all different sizes. Newcomers who join should be able to start out with low weights or work out at a slower setting, gradually increasing as their confidence builds. This can help reinforce that a gym is a positive place where they can work out, have control of their bodies, and take charge of their health, no matter what their overall fitness objectives are. 

Offer Childcare for Parents 

Lack of accessible childcare is one thing that stops many parents from working out. If your gym has the capacity to offer childcare, this can be a major deciding factor for parents who want to join but worry they won’t have someone to watch their children if they do. Promote this feature of your gym by advertising how easy it is to drop in and work out while your children are being watched. Make sure to be upfront about the rules so there is no confusion. It’s important parents understand this level is care is only for a set amount of time and not the same as a daycare center. 

Sell Supplements and Health Benefits

Make your gym a one-stop-shop, allowing your members to get everything they need in one place. Offer supplements, protein shakes, and other types of benefits that they can purchase to use before, during, or after their workout. You can sell certain products and list the benefits, such as Thrive side effects so that people know what to expect. This type of advertising can also help them decide if a particular supplement or shake is the best choice for them and their lifestyle. You can start out small with the items you offer, and gradually increase them if you find it is helping your overall sales. 

Make Sure There Are Different Class Choices

One final way you can market your gym is to provide a variety of group exercise classes that can appeal to every type of fitness level. Consider offering different classes that will appeal to your current members, such as yoga, spinning, Zumba, or another form of dance, or something else altogether. You can create a survey and get their opinions, finding out what would be the best match for your members. Group fitness classes have many benefits, including motivating people and getting them to try new things. Make sure you offer different levels for the classes, such as beginning, intermediate, and advanced, depending on how many people are interested in taking the class and at what level.

There are so many ways you can market your gym in an effort to appeal to new members and encourage growth. Make sure you have different types of gym equipment to appeal to both the novice and advanced individual alike. Providing childcare for parents is a helpful way to secure a new customer base. If you offer supplements and other types of health benefits, this can turn your gym into a one-stop shop where people can easily get everything they need to maintain their healthy lifestyle. Finally, find out about offering different classes based on your current members’ interest levels, and see if this would encourage growth. These suggestions can go a long way to turning your gym into a growing business that people from all over the community would join.