
How do you measure digital marketing?
Great answere form Quora.
This question could be answered a million different ways! In the world of influencer marketing, keep these considerations in mind: Consider the format: The content format that an influencer uses plays a large role in engagement. For example, the number of likes and comments are almost always lower for videos than photos. This is largely because a video view is a form of engagement in itself— a like or comment being a secondary level of activity.
Read the comments: The number of comments on a post should obviously be considered while measuring engagement. With that said, just because an influencer has dozens and dozens of comments on a photo doesn’t always mean that their content is well-received within their audience. If you look more closely at the type of comments being posted, they’ll often lack personalization by making generic blanket statements, such as “nice shot” or a range of random emojis. Commenting on posts has become a tactic many use to get their own account noticed by others. If you want to accurately measure authentic engagement, look to also find genuine feedback pertaining to the specific post. For example, if the image is about a hair-care product, authentic comments will often include consideration questions, such as if the influencer enjoyed using the product compared to a competitor. Measure with incentives: Brands will often provide influencers with a unique code to share with their audience that serves as a direct form of measurement for the effectiveness of that campaign. […]
Click here to view original web page at How do you measure digital marketing?
7 Content Marketing Mistakes to Avoid in 2023
It is really difficult to be bang-on CORRECT all the time! You can easily relate to this fact if…
0 Comments9 Minutes
How to Boost Business Rates Through Customer Conversion
In the business world, one of the most important metrics to track is your conversion rate. Your…
0 Comments6 Minutes
Tips on Presenting a Strategic Marketing Plan
Every success story starts with clear goals and a good plan. Things aren't really different if we…
0 Comments7 Minutes
Search Engine Optimisation Trends You Should Be Aware Of In 2023
The emergence of the Internet over the last few decades has dramatically changed human society in…
0 Comments3 Minutes