Has the growth in digital stunted creativity in advertising?
About 67% of marketers find that digital growth in advertising has come at the expense of the quality of creative. According to a survey by adtech company, Sizmek, more than half of marketers said that fully utilitsing their creative within standard ad formats is difficult. They cited this to the challenges in delivering “engaging and impactful” creative.
Although banner and Mid page Unit (MPU) ad sizes are designed to fit neatly within publisher content, the survey said that often there isn’t enough room for brands to create the desired conversations with their audiences. The study added that despite the rise of digital, many marketers still place high importance on the creative, and are looking for ways to incorporate more creativity into their campaigns – despite the shift in digital marketing focus on advancements in data, AI, and privacy.
Approximately 81% of surveyed marketers said that improving digital campaigns to show off their creatives more effectively is a high or critical priority over the coming year.
These include boosting the engagement of ad creatives by using dynamic creative elements that optimises to achieve personalisation or creative sequencing which is cited as “ideal” for creating a coherent customer journey. In addition, 73% are looking to introduce or increase the use of interactive ad formats. Approximately 83% of the surveyed marketers agree that premium interactive formats such as animation, sliders, scratch and reveal configurations, and gamification deliver high engagement within digital placements.
Click here to view original web page at Has the growth in digital stunted creativity in advertising?
How to Improve Customer Experience With a Loyalty Program
Customer experience and satisfaction are the needs of every business today! With the global…
0 Comments9 Minutes
The Role of AI-driven Marketing Automation in Streamlining Workflows
Information overload has left brands grappling with the challenge of tackling vast amounts of data…
0 Comments12 Minutes
Critical Challenges in Automation Testing and How to Overcome Them
Software development methods now include automation testing as a necessary component because of…
0 Comments8 Minutes
How to Scale Your Business with Pimcore Development Services
In the quickly evolving digital world, companies are always looking for creative ways to move…
0 Comments8 Minutes
What are Niche Edits?
A link-building tactic known as "niche edit" is when publishers or website owners enhance…
0 Comments12 Minutes
Understanding the importance of Metadata and busting the common myths
Metadata is an important aspect of the website. It gives to the search engines about what a…
0 Comments8 Minutes
Common Data Migration Challenges and How to Overcome Them
In the era of technology, data serves as the backbone of companies. Whether it's client details,…
0 Comments13 Minutes
SIEM at a glance (Security information and event management)
You have a contingency plan like most other intelligent businesses, but what if it fails? And,…
0 Comments12 Minutes