Has the growth in digital stunted creativity in advertising?
About 67% of marketers find that digital growth in advertising has come at the expense of the quality of creative. According to a survey by adtech company, Sizmek, more than half of marketers said that fully utilitsing their creative within standard ad formats is difficult. They cited this to the challenges in delivering “engaging and impactful” creative.
Although banner and Mid page Unit (MPU) ad sizes are designed to fit neatly within publisher content, the survey said that often there isn’t enough room for brands to create the desired conversations with their audiences. The study added that despite the rise of digital, many marketers still place high importance on the creative, and are looking for ways to incorporate more creativity into their campaigns – despite the shift in digital marketing focus on advancements in data, AI, and privacy.
Approximately 81% of surveyed marketers said that improving digital campaigns to show off their creatives more effectively is a high or critical priority over the coming year.
These include boosting the engagement of ad creatives by using dynamic creative elements that optimises to achieve personalisation or creative sequencing which is cited as “ideal” for creating a coherent customer journey. In addition, 73% are looking to introduce or increase the use of interactive ad formats. Approximately 83% of the surveyed marketers agree that premium interactive formats such as animation, sliders, scratch and reveal configurations, and gamification deliver high engagement within digital placements.
Click here to view original web page at Has the growth in digital stunted creativity in advertising?
What Are the Top 10 Web Development Tools for Beginners?
Web development is the art of building and updating web pages that Internet users Interact with.…
0 Comments13 Minutes
Does Your Branding Need A New Look?
From time to time, it’s important and necessary to check over your branding, to ensure that it is…
0 Comments4 Minutes
Essential Skills for AI-Driven Digital Marketing
Digital marketing is changing a lot. Artificial intelligence (AI) is becoming really powerful and…
0 Comments10 Minutes
A Handbook for Crafting Outstanding Email Automation Plans
Email marketing is an essential tool for communication in digital marketing platforms. Managing…
0 Comments8 Minutes
Branding – What It Means for Your Business
Every single one of us has our own personal brand. Unique to each of us, this lies in who we are…
0 Comments5 Minutes
How to Create a successful SEO campaign, without an SEO agency
The quest for industry-leading SEO can be as financially draining as it is profitable. Despite its…
0 Comments8 Minutes
Safeguarding the Digital Realm: The Role of Machine Learning in Cybersecurity
The digital realm, an expansive network of interconnected devices and data, forms the foundation…
0 Comments8 Minutes
8 Strategies for Protecting Data and Preserving Brand Reputation
Processing and collecting sensitive data are now common practices as businesses depend more on…
0 Comments8 Minutes