Guest article: How to succeed with Digital Marketing in the visual era
Businesses and marketers still struggle with producing personalised and compelling visual experiences at scale Consumers are moved by visual experiences.
As humans, we love visual content because that’s how our brains have been hard-wired to process information. According to research from 3M and MIT, we process images 60,000 times faster than text at a nimble speed of about 13 milliseconds. And because visual communication has been around longer than written communication, it’s only natural that our visual acuity has gained the upper hand through years of evolution. While the internet has acclimated to the visual era and images now command the modern web, businesses and marketers still struggle with producing personalised and compelling visual experiences at scale. Content has become the bottleneck for personalisation and digital marketing investments are no longer moving the needle.
According to Forrester and the Harvard Business Review, 66% of CMOs are not hitting their business targets even though billions are being spent on MarTech every year. So how can businesses drive better ROI for their digital marketing efforts? Here are three things needed to succeed with digital marketing in today’s visual era, all enabled by advancements in technology: Balancing Creative and Data For the past several years, a bulk of digital marketing efforts and tech spend have been dedicated to data collection and enablement, but this is ultimately not translating into the visual experiences that speak to consumers.
Click here to view original web page at Guest article: How to succeed with Digital Marketing in the visual era
The Power of Visual Branding: Unifying Your E-commerce Presence
In the competitive realm of e-commerce, establishing a robust brand presence is pivotal for…
0 Comments4 Minutes
The role of SEO experts: discovering the potential of your online presence
The role of SEO experts: by means of such a reach out you might get across the power of your web…
0 Comments6 Minutes
Securing HealthTech Data: Cybersecurity Essentials
The healthcare sector is currently in a digital boom. HealthTech invention has changed in such a…
0 Comments10 Minutes
Ecommerce Marketing Strategies for Creating a Successful Online Store
As the business world is quickly being transformed by online commerce, marketing that generates…
0 Comments6 Minutes
Search Generative Experience Optimization: The Future of Online Discovery
The world of digital marketing and user experience is constantly evolving, and businesses of all…
0 Comments6 Minutes
What Does the Future Look Like for AI-Powered Social Media Marketing?
Although AI is already significantly influencing the success of marketing campaigns on social…
0 Comments5 Minutes
Audience Targeting: Digital Marketing Strategies for E-Commerce Success
Do you have an e-commerce business and want to retain your customer base? This article is for…
0 Comments11 Minutes
AI-Powered Automation. Revolutionizing Business Processes with Power Automate
Automation is a thing that is used by enterprises to boost their business productivity and…
0 Comments9 Minutes