As the general public became familiar with electronic communications, mass postal-mail marketing campaigns gave way to email marketing campaigns. If you have been working in marketing prior to the social media boom, you surely remember when emails were the top marketing platform. Over time, the popularity of email marketing campaigns resulted in personal email inboxes that were overflowing with the latest and greatest offers. Email campaigns grew and people grew tired of them. Laws that allowed customers to unsubscribe breathed new life into email marketing campaigns as customers could easily pick and choose the companies they were interested in. Email marketing has long been a tried-and-true method for generating leads. This approach continues to enjoy a strong track record in spite of the rise of social media platforms. Email marketing is still an efficient way to generate leads at a reasonable cost. One thing that hasn’t changed with email marketing is that you need to be strategic about how you word every part of marketing emails. One of the best things about email subscriptions of today is that you can count on your prospects having some level of interest in your product or service that encouraged them to sign up for your subscription list to begin with. Write email campaigns that get results. One of the first lessons that I learned about email marketing campaigns is to give sincere thought to how a customer perceives every component of the email, starting with the subject line. Media headlines grab your […]

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