Search engine optimisation (SEO) is the process of improving your website in an effort to increase its visibility on search engine results pages. It’s an important factor in increasing outreach, visibility, and online presence, as well as the overall success of a company. But when it comes to waste management businesses, SEO is often overlooked. This is a big mistake, as nearly half of all Google searches are for local companies, meaning that increasing your rankings is key to attracting new customers. With that in mind, here are some of the most effective SEO tactics you could use for your waste management business:

Optimise your Google My Business profile

Google My Business is slowly becoming one of the most important factors for local SEO, one that can come with the biggest benefits for waste management companies. By creating a listing here for free, you can easily share important information with consumers such as your location, phone number, and specialised services. More importantly, your Google My Business information will appear at the top of search results when users look for local companies offering your services, which can significantly increase your website traffic and overall profits. If you haven’t already, create a profile here and optimise it for higher success. You can do this by updating information, writing a business description, uploading images, etc.

List your company in other directories

Although Google My Business is vital for SEO, it’s not the only tool you could utilise. There are a number of online directories where you could list your waste management business, including industry-specific websites, review platforms, other search engines, and similar sources. Some of the most popular options for similar companies are Facebook, Yelp, and Bing Places for Business, as well as the most well-known industry sites. These websites also tend to rank highly in local search results, meaning that optimising your listings could come with expanded outreach and higher visibility. The same rules apply here – create a profile, add images and descriptions, and include important business information.

Acquire and manage customer reviews

Customer reviews are quite important for SEO as well, as they enable Google to view you as a more dependable business while building trust and authority among customers. For that reason, you should encourage your customers to leave honest reviews of your products, services, and business overall both on your online listings and on your website. For instance, after selling a heavy-duty waste shredder for industrial applications, customers can be asked to comment on the reliability, efficiency, and overall performance of the machine in their respective fields. This review can then be posted on all your platforms, including any relevant links and constructive responses from your business, to help establish higher authority.

Focus on keywords and content creation

Of course, keywords are a vital aspect of effective SEO strategies. You will need to select the right keywords and create optimised content to rank for them in order to reach success. The best keywords will be long-tail ones that target your waste management products and services, and possibly those with a locational element as well. There are a number of online tools you can use to perform keyword research and find the ones with the highest chances of success for your business. Once you’ve found suitable keywords, aim to implement them in your on-site content, page titles, headings, meta description, and URL to improve your rankings.

Attempt to earn some quality backlinks

Backlinks represent all links from other websites that lead to your own, and are another crucial SEO factor. The more inbound links from authoritative websites you are able to earn, the more trustworthy and authoritative your site will be seen by Google as well. However, acquiring quality links might be a bit more difficult. Posting informative, high-standard, and easily sharable content is thought to be the best tactic, especially in the form of attention-grabbing infographics or important industry news. Another strategy you could use is outreach, which means contacting other content creators directly and asking them to link to your pages in order to improve their content.

Enhance your site’s user experience

Improving the overall user experience could also have an impact on SEO. Your main goal should be to build a website that visitors enjoy using, thus encouraging them to stay on your site for longer and sending positive signals to Google to increase your rankings. To enhance the user experience, focus on a clean, professional, and consistent design, make navigation easy to use, ensure your site is mobile-friendly, and speed up loading times if at all possible. These aspects will make a positive impression on audiences and make your website simpler and more pleasant to use, thus increasing your chances of success.

While SEO can seem challenging to master, the most effective methods are often the simplest ones as well. Use the tactics mentioned above to improve your rankings and experience a positive impact on the growth and revenue of your waste management business as a result.