Digital Digest: Marketing to Gen Z
While some companies are still trying to figure out how to market to millennials, most marketers are now shifting their focus to Generation Z. Born in the early 2000s, these up-and-coming consumers have lived their entire lives with internet, mobile phones, and easy access to social media sites. This tech-savvy generation is challenging marketers in a way no other generation ever has, as they heavily determine their spending habits on user experience, word-of-mouth, and value of the product more than any previous generation.
It’s not about selling your product to Gen Z, it’s about what your product can do for them, how it makes their lives better, and its impact on society. According to a FastCompany.com report, Gen Z will account for 40 percent of all consumers by the year 2020. That’s a large number of consumers entering the market in the next two years. But how do you reach them if coupons, flash sales, and promotions don’t grab their attention? Start with being authentic. Gen Z doesn’t want to see glamorous models in idealized poses trying to get them to make a purchase. They want to be shown the truth behind the brand. Make your marketing personal, using real people, in real situations, with real results.
Gen Z watches videos on YouTube and Twitch, both social media platforms that feature non-celebrities and that bring a sense of one-on-one between the viewer and the content producer. For Gen Z, Photoshop is a turn-off to buying your product.
Click here to view original web page at Digital Digest: Marketing to Gen Z
Innovative Techniques in Multilingual SEO for Global Reach
Creating SEO compatibility for multilingual websites involves targeted keyword research,…
0 Comments10 Minutes
Understanding The Importance Of Trust Signals In SEO & Marketing
In today’s digital world, getting the customer's trust and valued attention of the target audience…
0 Comments15 Minutes
Why flutter app development is best for your business
To build a digital presence for your business is a ubiquitous aspect which no business can dare to…
0 Comments7 Minutes
Enhancing User Experience through AI-Powered A/B Testing Tactics
In the digital age, user experience (UX) holds pivotal significance for online platform triumph.…
0 Comments10 Minutes
How to Conduct a Website Security Audit A Step-by-Step Checklist
Businesses and normal people alike need to be online these days because of how the world works.…
0 Comments8 Minutes
AI for threat detection and analysis
In the contemporary digital environment, the threat landscape undergoes perpetual evolution. Cyber…
0 Comments10 Minutes
10 Effective Blog Writing Tips For Beginners In 2024
Writing a blog can increase your chances of ranking higher in search by 434%. So, blogging…
0 Comments11 Minutes
Digital Marketing Strategies for Attracting and Retaining Top Talent
A business' success lies in its people. They are the foundation for the business to achieve its…
0 Comments7 Minutes