6 Ways to Generate More Leads for Your Business [Updated]

Ok, so you have the best product in the whole wide world. That’s great, but it doesn’t mean anything if nobody knows it exists! 

Is your startup doomed, just like the huge number of businesses that fail in the first five years since their inception? This is very likely if you don’t have a strategy that will help you generate leads, because the more leads you generate, the faster your revenue will grow. 

Even if you have a pretty average product - find a way to generate leads and you will end up a winner.

But What Exactly Is Lead Generation?

Before we dive into the different methods of generating leads, let’s take some time to give an answer to the question: What is lead generation and why is it so important?

Lead generation is a term that refers to the techniques you use to collect leads. In other words, it’s the way you attract people to your business and persuade them to give their contact info to you. This way, potential buying clients are entering your sales funnel. 

Lead generation is important for the growth of your business because it’s a way people demonstrate that they are interested in your products and services and become relevant prospects that can be easily turned into customers. 

6 Ways to Generate More Leads for Your Business

1 Leverage Cross-Promotion 

Cross-promotion is not a new idea, but when it comes to lead generation, not many marketers think about it as a possible strategy. 

Of course, finding the perfect brand to partner with is the most difficult part. If the business is very similar to yours, then your audiences are probably overlapping. On the other hand, if the company differs too much from yours, there’s a risk of promoting yourself to an audience that is not very interested in your offering. 

So, instead of doing cross-promotional campaigns the old way, why not consider using tools like Cross Email Marketing? Cross Email Marketing will help you find other brands interested in running cross-promotional campaigns, send and receive emails automatically, and show you live results - everything you need to increase the numbers of the users you reach.

2 Use Newsletters

One great lead generation strategy you can use is monthly newsletters.

Sending newsletters is an old but still efficient strategy and here are some figures to prove it:

Using email marketing, i.e. newsletters, as a lead generation strategy will help to get new leads for your business and nurture your leads until they convert. In addition, it gives you an opportunity to communicate with your customers and subscribers, but also revive unresponsive subscribers. 

Sounds compelling? Check out these cool newsletter ideas for inspiration. 

3 Engage with Leads Directly

Many companies opt for indirect types of engagement like FAQs, but if your goal is to generate more leads, make sure that direct engagement with customers is your number one priority.

This means using help centres and live chats where customer service agents are present 24/7 to ensure every query is properly handled.

Increased customer engagement results in better word-of-mouth and, as a result, more leads, this strategy is being done by leadgeneration companies like Klean Leads.

4 Create and Optimize Valuable Content

Content can be a great source of web traffic which will result in an increased number of leads. However, in order to be efficient, your content needs to be high-quality, informative, and relevant. In other words, it needs to offer some sort of value to your target audience.

Good-quality content will continue to attract traffic to your site well beyond its publishing date. To maximize the results, make sure to include great visuals (images, videos, and infographics). This will make your content shareable and increase engagement.

5 Optimize Your Social Media Profiles

Keeping your social media profiles updated is a great way to generate more leads

You can use Twitter to connect with leads and generate interest in your business. If you want to leverage this social media platform, ensure that you have a professional-looking profile photo, tag your company’s account, and include several hashtags relevant to your customers.

LinkedIn is another platform that can be very beneficial. To make your profile stand out and ensure you appear in search queries, you need to come up with a great headline. In addition, ensure that your descriptive summary tells exactly what you do and who you serve. 

Making these simple tweaks to your social media profiles will increase your chances of appearing in the search results and easier to connect with potential buyers. 

6 Invest in New Technology

If you’re someone who’s following marketing trends, you must be aware that now is the best time to invest in new technology. For instance, mobile devices are a huge trend worldwide, which means that most people use them to browse websites or access their emails. 

So, if you want to maximize the number of customers you reach, you need to invest in making your marketing efforts compatible with mobile devices. In other words, make sure to keep an eye on emerging channels and technology which you can use to generate more leads.

Not satisfied with your existing lead generation strategy? Time to change your approach. Try these 6 tactics to make the process of generating leads more efficiently and successful!

How to Use TikTok UGC for Marketing Success

How to Use TikTok UGC for Marketing Success

Since TikTok launched last 2016, it has become one of the most popular platforms, especially among younger generations. With its unique blend of short-form videos, music, and user-generated content (UGC), TikTok has transformed how people consume and create content. And for businesses looking to expand their reach and connect with younger audiences, TikTok can be an incredibly powerful tool.

With over 1.53 billion active users, TikTok has become a hub for user-generated content (UGC). Brands and businesses are taking notice of the potential of TikTok UGC for marketing success, and it's not surprising considering the platform's explosive growth.

TikTok is a unique social media platform that allows users to create short-form videos of up to 60 seconds. These videos can be about anything, from lip-syncing to music to dancing and everything in between. The platform has become a cultural phenomenon, with users creating viral content that has taken the world by storm.

In this article, we will delve into how to use TikTok UGC for marketing success. We will also discuss best practices for TikTok UGC to help you create authentic, engaging content for your audience.

Steps to Using TikTok UGC for Marketing Success

The significance of TikTok UGC lies in its ability to build brand awareness, foster brand loyalty, and drive sales. Check the steps below on how you can start leveraging this powerful strategy.

Identify the Right Influencers

The first step in using TikTok UGC for marketing success is identifying the right influencers. Defining the target audience is critical to identifying the right influencers to work with. After identifying your target audience, it's time to find relevant influencers.

When determining influencers for a TikTok UGC campaign, it's important to consider the following:

Relevance: The influencer's TikTok content should be relevant to the brand's product or service. For example, a fashion brand should collaborate with fashion influencers, and a food brand should collaborate with food influencers.

Engagement: The influencer's engagement rate should be high, which means they have an active and engaged following. This can be measured by their likes, comments, and shares of their content.

Authenticity: The influencer's content should be authentic and align with the brand's values. No one wants to watch the same repetitive content.

Reach: The influencer should have a significant following on TikTok to increase the reach of the brand's content.

Collaborate with Influencers

Now that you've identified the right influencers, it's time for collaboration. Negotiating with influencers is also a significant aspect of the collaboration process. Establishing guidelines for the type of content, the influencer creates and how it will be used is essential.

There are different ways that brands can collaborate with influencers on TikTok, including:

  • Sponsored content
  • Challenges
  • Product reviews
  • Takeovers

Engage with Users

Responding to posts and comments is an excellent way to show people that you care and appreciate their feedback. It can also help to increase engagement on your content, as users are more likely to engage with content where the creator is active in the comments.

You can also repost UGC in your comments section to further engage with your audience and show them that you value their content. When you respond to comments, keep your tone friendly and professional and avoid being overly promotional or pushy. 

You should also try responding to comments as quickly as possible to show your audience that you are actively engaged.

Measuring Success

Measuring success is an important step in any marketing strategy, and TikTok UGC is no exception. It's important to track and analyze the performance of your content and campaigns to determine what's working and what's not.

One way to analyze the success of your TikTok UGC strategy is by tracking engagement metrics such as likes, comments, and shares. These metrics help you understand how your content is resonating with your audience and which content types generate the most engagement.

Best Practices for TikTok UGC

Now that we know how you can start your TikTok UGC marketing campaign, let’s tackle some tips on how you can make your campaign a success.

Be Authentic

Authenticity is crucial when it comes to TikTok UGC. Users on the platform can sniff out inauthentic content from a mile away. Brands should focus on creating authentic, fun, and engaging content. Users will most likely skip through your videos if it’s similar to other clips they already watched.

Keep it Fun and Entertaining

TikTok is all about having fun and being entertained. And who likes boring stuff, right? Brands should focus on creating content that is enjoyable and entertaining for users. This means creating content that is relevant to the brand but is also fun and engaging for users. There are popular AI tools that can help brands create engaging content for TikTok, such as automated video editing and captioning tools.

Hop on Popular Trends

Another great thing about TikTok is the platform's focus on trends. TikTok trends can quickly go viral, and brands can leverage this to create relevant and engaging content for users. You can even see what audio and video are trending in the platform's search tool.

Incorporate Brand Identity

While keeping the content fun and engaging is essential, it's also crucial to incorporate the brand's identity. This can be done by incorporating the brand's colors, logo, or messaging into the content. This will help to establish brand recognition and help users to associate the content with the brand.

Summing It Up

TikTok UGC is truly a powerful tool that can be used to drive marketing success. By identifying the right influencers, collaborating with them, and encouraging user-generated content, brands can increase engagement and reach and ultimately drive sales. It's also important to measure the success of the UGC strategy and adjust it as needed. Keeping the content authentic, fun, and engaging, incorporating popular trends, and incorporating the brand's identity are all essential to a successful UGC strategy on TikTok. 

By following these steps and best practices, brands can use TikTok UGC to connect with their audience and drive marketing success. So why not start venturing into the possibilities of TikTok UGC for your brand today?

Unlocking Social Media Marketing: Boost Digital Event Audiences and Leads

Unlocking Social Media Marketing: Boost Digital Event Audiences and Leads

In today's digital age, social media has become an essential tool in the arsenal of businesses, entrepreneurs, and event organizers. The power of these platforms lies in their ability to connect with people from all corners of the world, making it easier than ever before to promote and host digital events. However, with so many platforms to choose from and a sea of content constantly vying for attention, it can be challenging to stand out from the crowd and generate leads for your online events.

In this blog, we'll discuss the different techniques to unlock the potential of social media marketing for your digital events, ensuring that you attract a wide audience and generate leads that will ultimately grow your business.

Understanding Your Target Audience

The first step in leveraging social media for your digital events is understanding who your target audience is. This means identifying the ideal attendees for your event, their demographics, interests, and behaviors. By understanding who you are trying to reach, you can craft content and messaging that resonates with them and helps you stand out in the crowded social media landscape.

Choose the Right Social Media Platforms

Not all social media platforms are created equal, and not all of them will be suitable for promoting your digital events. Once you've identified your target audience, research the platforms that they are most likely to use and focus your efforts on those. For example, if your event is geared towards professionals, LinkedIn might be the best platform for promotion, while a more youth-oriented event might find greater success on Instagram or TikTok.

Create Engaging Content

The key to success on social media is creating content that engages and resonates with your audience. This means going beyond simply posting promotional materials for your digital event and focusing on creating content that provides value to your audience. Share informative articles, engaging visuals, and thought-provoking questions to spark conversation and encourage sharing. By providing value to your audience, you make them more likely to engage with your content and, ultimately, attend your digital event.

Utilize Hashtags and Keywords

When promoting your digital event on social media, make sure to use relevant hashtags and keywords to make it easier for your target audience to find your content. Research popular hashtags within your industry and create a unique hashtag for your event to encourage conversation and engagement. In addition, include keywords related to your event in your social media posts to help boost their visibility in search results.

Partner with Influencers

Influencer marketing is a powerful tool that can help you reach a wider audience by tapping into the influencers' existing followers. Reach out to influencers within your industry and ask them to promote your digital event on their social media channels. This can be in the form of sponsored posts, shoutouts, or even co-hosting the event with you. By partnering with influencers, you can increase credibility and potentially gain access to new audiences who may be interested in your event.

Leverage Paid Advertising

While organic growth on social media is essential, you may also want to consider investing in paid advertising to boost your reach and generate leads for your digital events. Platforms like Facebook, Instagram, and LinkedIn offer targeted advertising options that allow you to reach specific demographics and interests. By utilizing paid advertising, you can ensure that your content is seen by the right people and increase the chances of driving traffic to your digital event.

Track and Analyze Your Results

Lastly, it's crucial to track and analyze the results of your social media marketing efforts to determine what works and what doesn't. Using a comprehensive meeting and event management platform like Adam.ai can help you stay organized and effectively measure the success of your online events. By understanding which strategies are most effective, you can refine your approach and continue to improve your social media marketing efforts for future digital events.


Social media marketing is a powerful tool for promoting digital events and generating leads. By understanding your target audience, choosing the right platforms, creating engaging content, utilizing hashtags and keywords, partnering with influencers, leveraging paid advertising, and tracking your results, you can unlock the full potential of social media marketing for your online events. With the right strategy in place, you'll be well on your way to attracting a wide audience and generating leads that will help grow your business.

6 Lessons on the Customer Mindset From Social Media Studies

6 Lessons on the Customer Mindset From Social Media Studies

Is it possible today to promote your brand while ignoring social media? I would dare to doubt it.

In today's digital age, social media has become a powerful tool for businesses to connect with customers. With over 3 billion active users worldwide, it's no wonder that companies are looking to leverage these platforms. By analyzing social media users' tendencies, businesses can gain valuable insights into their customers' behaviors, needs, and preferences. Then, those insights help to develop marketing strategies that are most effective.

So, do not waste the social media potential: explore the recent results from the study on how social media affect people conducted by Passport-Photo.Online. Understand how customers interact with social media and skyrocket your next campaign with these 6 lessons on the customer mindset.

Most people still feel good about social media.

Here’s the popular dilemma: are social media a blessing or a curse?

In recent years, there has been a rising trend of social media detox. Many people decided to take breaks from social media platforms, believing that reducing screen time can improve their mental health. That’s all because social media has been blamed for lower attention spans, sleeping disorders, and negative impacts on mental health

However, despite these concerns, a surprising 80% of people still feel good about social media. Despite some drawbacks, social media continues to be a popular and influential platform for connecting with others, staying updated, and sharing experiences. 

Billions of active and satisfied users worldwide present a significant opportunity for businesses to tap into this vast user base and engage potential customers effectively.

Explore various social media platforms

Not every social media platform is the right choice for your business.

Above all, the popularity of social media platforms varies. According to the Passport-Photo.Online study, the top 7 most used platforms are:

  • Instagram: 70%
  • WhatsApp: 67%
  • YouTube: 66%
  • Facebook: 65%
  • Twitter: 52%
  • Snapchat: 33%
  • TikTok: 31%

As you can see, there’s a vast difference between Instagram and Snapchat or WhatsApp and TikTok, to name a few. To stay connected with your customers, you should bet on the platforms they like to use the most.

However, you shouldn’t rely solely on the above statistic.

Your social media strategy should be tied to your specific target group, as each age group has different social media preferences. So, in addition to the general data, investigate more detailed statistics about demographics as well. It will help you to make more informed decisions. 

Also, consider retargeting as an excellent way to make full use of your existing social media channels.

Social media are all about the connection

What does social media help you with the most?

Here’s what people replied when asked this question in a survey:

  • Stay more connected with family and friends: 40%
  • Spread news about important events: 39%
  • Develop a platform where my messages can reach large audiences: 37%

It seems that relationships, staying updated, and self-expression are equally important for social media users. 

You may wonder how this information can help you with your marketing strategy. So, the point is social media users - and your potential customers - use those platforms to satisfy their needs. The above statistic is an excellent insight into their most important values and desires.

Equipped with this knowledge, you can adjust your message to their expectations and create content that resonates with them.

Brightening up the feed: The uplifting power of social media

When we asked Americans if social media gives them a chance to lift their spirits, 68% said “Yes.” It brings up another question: can businesses use the advantage of this positive effect?

The answer is also: yes!

With so many people experiencing positive emotions on social media, it's clear that this platform can be a source of joy, inspiration, and motivation. It also means that people look for this kind of content. For businesses, it indicates that uplifting content will resonate with their audience.

For example, you can share motivational quotes, heartwarming stories, or feel-good videos that inspire and uplift your followers. You can also consider spreading acts of generosity, such as showcasing stories of people making a positive impact in their communities. 

By understanding that social media can be a source of positivity for your customers, you can tailor your content accordingly. It will give your audience the emotional lift they seek, creating a deeper connection and engagement with your brand.

Boosting Self-Worth: A Winning Strategy on Social Media

The impact of social media on people's perception of self-worth is evident. According to the Passport-Photo.Online survey, a staggering 68% of respondents agreed with the statement, "Social media has made me jealous of other people's lives." 

Indeed, social media can sometimes lead to negative emotions such as comparison, envy, and feelings of inadequacy. As a business, understanding this sentiment among your audience presents an opportunity to create actionable and helpful content. Here are some suggestions:

  1. Share authentic and relatable stories. Instead of showcasing only the highlight reels, share stories of struggles, challenges, and personal growth. This way, you show your audience that everyone faces ups and downs in life and that it's okay to be imperfect.
  2. Provide practical tips and tools. This strategy could include self-care routines, mindfulness exercises, self-affirmation techniques, or resources for seeking professional help.
  3. Foster a positive and inclusive community. Create a safe and inclusive space on your social media platforms where people feel welcomed, accepted, and supported. Encourage constructive discussions, celebrate diversity, and promote kindness and empathy in all interactions.
  4. Promote body positivity and inclusivity. Avoid promoting harmful beauty standards or engaging in body shaming. Instead, favor body acceptance, self-love, and confidence in all body types, sizes, and colors.

By incorporating these ideas, you can create valuable content that resonates with your audience. It not only meets their pain points and showcases your understanding but also promotes empowering messages that can inspire others.

Leveraging Social Media for Work-Related Ads

In the world of American employees, social media during work hours is not just a distraction but also a way to recharge. Recent statistics reveal that among 86% of US employees who use social media, 43% spend up to 30 minutes on popular platforms, and 39% spend between 31 and 59 minutes daily. 

Actually, 94% of American employees believe using social media at work helps recharge their batteries, making them feel more productive.

It presents an opportunity to target ads toward this audience. As a business, you can adjust your advertising during working hours and offer relevant courses, resources, and products that can help employees enhance their work performance. Also, by understanding the potential of social media as a platform for work-related engagement and productivity, you can create content that resonates with this audience. 

Tapping into the mindset of employees who use social media during work hours will help you craft ads that speak directly to their needs, providing them with valuable tools and resources right at the time when they need them. 

Final thoughts

A deep understanding of the audience is the key factor determining whether the content will engage them. But it's not just about the content itself. What also matters is the attitude towards the platform they are using because it adds up to the whole user experience.

That's why those 6 lessons were created: to inspire you and help you discover the potential of studying user behavior in depth. Hopefully, now you will be able to transform your social media strategies and take them to the next level!

Short bio: Karolina Turowska, a writer and travel enthusiast at PhotoAiD. When it comes to writing, she loves bringing dry facts to life. When it comes to travelling, she just loves bikes.

How technology can solve social media influencer marketing problems?

How technology can solve social media influencer marketing problems?

Social media influencer marketing has become an integral part of marketing strategies for many brands, but it also comes with its own set of challenges. The good news is that technology has emerged as a solution to many of these problems, enabling brands to optimize their influencer marketing efforts. This article will examine the various issues with influencer marketing and explore how technology can solve them. But before that, let’s take a moment to understand the impacts of social media influencer marketing in the world today. 

How has social media influencer marketing changed the world so far

Social media influencer marketing has transformed the way businesses connect with their target audience, and it has had a significant impact on the world. Here are some ways in which social media influencer marketing has changed the world so far:

  1. Democratisation of advertising: Influencer marketing has allowed small businesses to compete with larger companies by providing a platform for them to reach their target audience. This has led to a more level playing field and a greater opportunity for small businesses to succeed.
  2. Increased authenticity: Influencer marketing has helped to promote authenticity in advertising. Consumers are more likely to trust an influencer who uses and recommends a product than traditional forms of advertising, which has led to a rise in influencer marketing.
  3. Greater social responsibility: Influencers have the power to influence their followers, and this has led to a greater sense of social responsibility among them. Many influencers use their platforms to promote social causes and raise awareness of important issues.
  4. Influencer as a profession: Influencer marketing has created a new career path for individuals who want to monetize their social media following. This has led to a rise in the number of influencers, and it has become a lucrative profession.
  5. Global reach: Influencer marketing has enabled businesses to reach a global audience, breaking down geographical barriers and creating new opportunities for businesses and influencers.

Overall, social media influencer marketing has changed the world by creating a more level playing field for businesses, promoting authenticity, encouraging social responsibility, creating a new profession, and enabling global reach. As technology continues to evolve, we can expect to see more innovation in the field of influencer marketing, leading to more significant changes in the world.

Despite this, social media influencer marketing faces some challenges in today’s day and age that can be easily taken care of by using sophisticated tech methods.

Core problems faced in social media influencer marketing:

The following are the main problems that brands face when executing influencer marketing campaigns:

  1. Authenticity: One of the most significant problems with influencer marketing is the lack of authenticity, with influencers promoting products that they don't believe in or use. This can lead to a loss of credibility for the influencer and the brand.
  2. Measuring ROI: Another issue is the challenge of measuring the return on investment (ROI) of influencer marketing campaigns, which can be challenging to track.
  3. Finding the Right Influencers: Brands need to find influencers whose audience aligns with their target market and who can promote their products effectively.
  4. Fraud and Transparency: There is a potential for fraud and a lack of transparency in influencer marketing, with influencers failing to disclose their relationships with brands or engaging in fraudulent practices.

How tech can solve these problems:

  1. Authenticity: Technology can help solve the authenticity problem by using AI-powered sentiment analysis and natural language processing to evaluate an influencer's posts and determine their authenticity. Brands can also employ blockchain technology to authenticate an influencer's followers and engagement rates, reducing the possibility of fake followers.
  2. Measuring ROI: Technology can help with measuring ROI by providing analytics and tracking tools, including Google Analytics, which can track website traffic and conversions from social media. Influencer marketing platforms can also provide real-time data on engagement rates, impressions, and reach, enabling brands to determine campaign success.
  3. Finding the Right Influencers: Social media listening software can monitor conversations and identify influencers who are already discussing a brand or product. This helps brands find influencers whose audience aligns with their target market, increasing the likelihood of success.
  4. Fraud and Transparency: Blockchain technology can provide a transparent and tamper-proof record of influencer transactions, reducing the potential for fraudulent activity. Additionally, influencer marketing platforms can require influencers to disclose their relationships with brands and provide real-time data on engagement rates and impressions, increasing transparency.

How can onboarding software help with social media influencer marketing?

Onboarding software can streamline the process of finding and hiring influencers by automating tasks such as contracts and payments. This helps brands save time and effort and ensures that the influencer selection process is efficient and effective.

Future of social media influencer marketing with improved tech

The future of influencer marketing looks promising with the continuous development of technology. As AI and machine learning continue to evolve, so too will the capabilities of influencer marketing. Here are some ways in which improved tech can shape the future of influencer marketing:

  1. Micro-influencer marketing: With the rise of AI-powered sentiment analysis, brands can identify and partner with micro-influencers who have a more niche audience. This approach allows brands to reach a more targeted audience and achieve higher engagement rates.
  2. Interactive content: Technology can help create more interactive content that engages audiences and promotes product awareness. AR and VR technologies can enable brands to create immersive experiences that showcase their products, and influencer marketing can play a vital role in promoting and sharing such experiences.
  3. Personalization: With the use of AI, influencer marketing can be more personalized, with brands able to target specific segments of their audience with tailored content. This approach can increase engagement rates and conversions, leading to higher ROI.
  4. Greater transparency: As blockchain technology becomes more prevalent, influencer marketing can become even more transparent. Smart contracts and decentralized systems can provide a tamper-proof and transparent record of influencer transactions, increasing trust and reducing the potential for fraudulent activity.

Overall, the future of influencer marketing with improved tech looks promising, with brands being able to target niche audiences, create more engaging content, personalize their campaigns, and improve transparency. As technology continues to advance, we can expect to see more innovative approaches to influencer marketing, leading to better results for brands and influencers alike.


In conclusion, technology has emerged as a vital solution to the challenges faced in influencer marketing. From authenticating influencers and measuring ROI to finding the right influencers and improving transparency, technology has transformed the way brands approach influencer marketing. With the aid of technology and onboarding software, brands can optimize their influencer marketing efforts and achieve better results.

Tips To Enhance Your Social Media Promotional Content

Tips To Enhance Your Social Media Promotional Content

I am sure you know how important social media is for your business. It's a free, easy, and instant way for you to promote yourself, widen your audience, and even make money! I'm also sure that you are aware of how important good quality content is. After all, it is not just about having a lot of Twitter followers or Facebook fans. If they don't find anything interesting on your page then they will stop coming back. So what kind of content do you need to make your social media promotion effective? Here are some tips to get started.

Capture attention

As a business owner, you know that promoting your brand is one of the best ways to get new customers. But how can you make sure your promotion is going to work?

The first step is to write your posts in a way that captures your readers’ attention. Use viral triggers like social currency, recognizable elements, emotions, and stories.

Write your post in a way that’s easy to read. Mix short, simple sentences alongside longer, more complicated ones. Use various tools at your disposal for emphases like bold text, capitals, and font variation.

Lastly, if you want to really stand out, add a picture or video! Pictures are especially effective on Facebook because they are more likely to be shared than text alone. Videos are great too because they are even more likely to be shared than pictures—and they add an element of fun!

Use memorable titles

Titles can make or break your promotion. Think of your title as the first impression you make on someone—you want it to be strong, memorable, and enticing.

Make sure it includes keywords that will help people find your content when they're searching for something similar. And don't forget to use action words like "how" and "best" in your titles!

Make your posts easy to read

When you're creating social media content, it's important to make sure that it is easy to find and easy to read.

That's because when your followers see something in their feed, they are often skimming. So if they can't quickly find the important information or understand it quickly, they're going to move on.

So what does that mean for you? It means:

  • Make sure your headline is clear and concise.
  • Use bullet points to highlight key points and information.
  • Don't use too many hashtags or emojis in your posts (these can confuse people).

Use hashtags

Want to get more views on your posts?

It's simple. Use hashtags!

Hashtags allow you to categorize your posts so that they're easier for users to find. When you include hashtags in your posts, it's like organizing all of those posts into categories—and those categories help people find what they're looking for.

So the next time you post something on Facebook or Twitter, make sure you include at least one hashtag that describes what your post is about.

Make your posts shareable

It's a simple fact: content that is easy to share is more likely to get shared.

So when you're designing your posts, think about how you can make them easier for readers to share with their friends and followers on social media. Here are some ideas:

  • Use a great image that will grab people's attention, but don't overdo it—you don't want to distract from the content of your post.
  • Make sure you have a strong call to action that encourages people to share or comment. You can do this by asking them questions or offering them something in exchange for sharing (like an exclusive discount code).
  • Make sure there isn't too much text on the screen—it should be easy enough for someone to read in one or two scrolls.

Comment on other people's posts

Commenting on other people's posts is a great way to get more exposure to your own social media content.

Your comments should be positive and constructive. You want to be sure that the person who posted will see your comment, so it's better to focus on what you liked about the post or comment on something specific they said.

You should also share other people's posts with your audience. This will help them gain new followers and fans, and it will also help you get more followers yourself by having your posts shared by others.

Make your post informative

Have you ever had a hard time getting people to read your posts?

It's not easy to get people to read your posts, but it's possible. In fact, it's very possible. If you want more people to read your posts, then you need to make sure that they're informative and interesting. Your post should also contain valuable information for the reader so that they can learn something from reading it.

You should also try posting on different social media platforms such as Facebook or Instagram since they have millions of users who are always looking for new content. This means that if one of their friends shares a post on these platforms, it will be visible to many people who may not have seen it otherwise!

This is why it's important to focus on creating quality content and sharing it with others because this will help increase traffic on your page which results in more sales or leads for your business!


Social media content is an effective way to promote your brand and increase your sales.

In the digital world, business promotion is no longer an option, but a necessity. If you do not promote your business well, other businesses are not far behind you to seek business opportunities. Getting to be known and recognized by social media channels is an effective way of promoting your business online.

What is influencer marketing and steps to launch influencers marketing?

What is influencer marketing and steps to launch influencers marketing?

Influencer marketing is a dissemination strategy that consists of promoting a brand through people with certain visibility on social networks, called influencers. And who are these people? Well, those who are dedicated to sharing content on those digital channels, cultivating an audience that follows them, identifies with them, and trusts them. 

An influencer becomes an opinion leader in a certain area and any recommendation or comment from him regarding a person, product or service can have a great impact.

Contrary to popular belief, influencer marketing is not something new. For hundreds of years, advertising campaigns have been carried out with the image of celebrities to gain credibility.

However, technological evolution and the new digital age gave the situation a small twist, taking the same idea to a more intimate context than billboards and large advertising spots, while at the same time favoring the appearance of the micro-influencers.

The key to success for micro-influencers

Influencer marketing works thanks to the impact they generate on a certain audience. However, there is a particular factor that distinguishes it from campaigns with celebrities of a lifetime: proximity.

Unlike supermodels, famous singers or billionaire athletes, influencers are people who maintain close communication with their audience.

They share their day-to-day lives, talk about their tastes and opinions, and constantly provide feedback, which means that their audience feels connected to them and is more receptive to trusting their word. This is pure gold for any brand that decides to work on this strategy.

Why choose influencer marketing?

The decision to adopt an advertising practice depends on many factors and it is impossible to say that one is better than another. However, influencer marketing has a few advantages that make it worth giving it a try. I summarize:

  • High return on investment: with proper management, very good results can be obtained with little investment. Many times, there is not even a monetary outlay but exchanges of products, services or some benefit for the business. It is used especially in electronic commerce but it also works for services.
  • Audiences given to consumption: the vast majority of the influencers' audience belongs to generations Y and Z. They are people accustomed to the digital environment and to consuming in it, in addition to the fact that the networks determine their desires and purchase decisions in an important way.
  • Visibility and great reach: businesses manage to reach many people directly. Unlike what happens with traditional advertising, the public is interested in what the influencer does, teaches and advises.
  • Reputation: improves the perception that a certain audience has about the brand, since there is a transmission of authority from the influencer to it.

A platform for every need

Although it may not seem like it, influencers are not only on Instagram. There are people dedicated to all possible niches and with very varied profiles, so it is not difficult to find someone suitable for your brand regardless of the social network in which you want to work. I will tell you a little about what you can find in each of them:


The opinion leaders here are usually people with a high academic level and oriented to the professional and business world. For this reason, the LinkedIn audience is not as influential as that of other more informal networks. This means that the collaborations are not the typical paid advertisements to promote a product like a TV commercial, but are more oriented towards interviews and the exchange of ideas that favor networking.


There is no doubt that this is the social network of the moment and the queen when it comes to virality. Here, the key in the campaigns is to attract attention, since its short video format has very little exposure time, but if the content is creative it will be more than enough. One point to keep in mind is that the majority of its audience belongs to generation Z, with an average age of around 23 years.


Here what prevails is the aesthetics and the visually pleasing content. The great point in its favor is that there are many niches that go through fitness, fashion, food, travel or social causes -among others-, so businesses of all kinds can find a niche. Giveaways and joint promotions are a good way to collaborate.


Twitter has a somewhat more mature audience with an average age of around 30 years. In addition to this, the platform is characterized by the fact that people express sincere opinions on all kinds of topics and current debates. With the right influencers, this can be a huge plus.


Video content is increasingly consumed and helps people with good audiovisual communication skills, who work hard and well, to get their YouTube channels to become true communities. That makes them influencers who can make third-party recommendations and promotions on their videos.

Step by step to launch an influencer marketing campaign

1. Research and budget

Before launching into this strategy you should study how your sector moves. For that, analyze your competition or businesses similar to yours and pay attention to the way in which the different influencers present their collaborations, in order to get an idea of ​​what you can expect.

The monetary question is also important and you must define in advance how much you are willing to spend. A large outlay does not always guarantee results, but you have to be aware that it is not free.

With the research and the established budget, you will be able to get a realistic idea and save yourself more than one upset down the road.

2. Set goals

It is necessary to have clear objectives, because making a brand known is not the same as increasing the average ticket or attracting more traffic to the web or followers to your networks.

The ideal is to define it using the SMART technique, that is, that they be specific, measurable, achievable, relevant and temporary. Take into account the current moment of your business and the goals at the macro level so that all actions are aligned.

3. Choose the influencer

This step is crucial, since part of the weight of the campaign will fall on choosing the right person to be a spokesperson for your brand. For this you have to consider their number of followers, the interaction, the type of content and the relationship with their audience.

You also need to be very clear about who your buyer persona is, only then can you know whether or not they are among the audience of the influencer you choose.

When contacting the influencer, you will have to see the consideration they are asking for. Sometimes giving away the product to promote it to some people in your community is enough. Others will ask you for a fixed amount. And with some you can even propose an affiliate marketing strategy.

A good idea is to work this step with the help of an influencer agency. They are in charge of finding the right ones according to the values ​​of your brand, your goals and budget, which makes the process much easier. Some of the most prominent in our country are In Management, Keeper Experience and Soy Olivia

Types of Influencers according to their followers

I identify 4 levels of influencers:

  • Micro Influencers: are those with between 8,000 and 20,000 followers. Working with them has two advantages. On the one hand, if they are good, they can have a high level of interaction with their community, so they get better results. On the other hand, many times they are not professionalized, so they can collaborate selflessly or in exchange for a gift.
  • Influencers: between 20,000 and 100,000 followers. They already have communities of a significant size, so they have usually become professional and it is normal for them to charge for doing promotions. Even quite. And from what I have seen, that does not guarantee results because as the community grows it is more difficult to maintain the link.
  • Macro Influencers: are those who have a community between 100,000 and 500,000 followers. Their rates are often out of reach for freelancers and SMEs. And his ability to interact with his followers is more fickle and is increasingly being questioned.
  • Megainfluencers: the big celebrities with more than 500,000 followers, who play in the league of big brands,

4. Define KPIs

KPIs or key performance indicators are essential to evaluate the results, but you will have to determine in advance which ones you are going to use. Naturally, your KPIs should go hand in hand with your goals.

For example, if what you are looking for is that more people know about your business, some of the KPIs will be the new followers, the number of interactions or the visits to your website.

5. Design the campaign

For this stage, creativity, observation and experience are worth as much. You can opt for photographic concepts, videos, raffles or challenges, but always keeping in mind the message and the objective behind it.

You will also have to define simpler details, but equally important, such as the frequency of publications or the communication style that the influencer will have with your brand.

6. Execution and monitoring

It is time to let the influencer do his job, but not without closely following the evolution. Analyzing the content and the audience's response can be used to discover failures or points for improvement and refine the strategy along the way.

How to increase engagement on social media

How to increase engagement on social media

In today's world of online marketing, social media engagement has become a critical factor in driving brand awareness and increasing conversion rates. If your social media accounts aren't generating enough engagement, that could spell trouble for your business. Here's a look at some social media management tips on how to make your social media stand out and develop a successful strategy to increase social media engagement.

What is social media engagement?

First, what is social media engagement? In summary, a good definition of social media engagement is the measurement of a company's likes, comments, and shares across its social media channels including Facebook, Twitter, Snapchat, YouTube, Instagram, and others.

While many people focus on the number of followers they have on their social media pages, the most important factor is the overall level of engagement on social media. This is how a business can tell if their audience is enjoying what they post.

An easy way to get an idea of ​​your brand's engagement on social media is to add up the total number of likes, comments, and shares. Divide that number by the number of followers you have, and then multiply by 100. This equation will give you an average percentage of how many of your followers are engaged with your brand.

If you find that your engagement rate is low, then you should seriously consider adjusting your social media engagement strategies. Since activity and engagement are crucial factors in building a positive online presence, developing meaningful relationships with new and potential customers allows the public to view you as a favorable brand.

Developing an interaction strategy with social networks

If you don't have a social media engagement strategy, then it's important to develop one. Driving overall social media engagement is no easy task. If it were, all brands would be successful and there would be no competition.

Some tactics to help you develop a strong social media engagement strategy include:

  • Post regularly – This can be a slippery slope. You want to post high-quality content on a regular basis, but you don't want to post too much and overwhelm your followers. Since posting to social media multiple times a day is difficult, automating social media content will help you maintain your presence and save time and effort while increasing engagement.
  • Use Visual Content – ​​One of the most powerful tools you can use to help increase engagement on social media is to incorporate visual content. Content that includes images saw an 85% engagement rate on Facebook and a 35% increase in shares.
  • Host Contests – People love to win free stuff. Give your followers the chance to win a prize while increasing their social media engagement along the way. Contests demand giving your audience the opportunity to express themselves while also boosting their participation and potentially your reach.
  • Go Live – Live videos on Facebook and Instagram are very popular right now. Followers are more likely to participate in a live broadcast because it's a more personal and immediate experience.
  • Ask for feedback – People enjoy talking and sharing their opinions online. Engage your followers by asking them questions. You can conduct polls and surveys to generate this information. This method not only engages the audience, but your team uses community management with little effort in framing the success of the campaign.
  • Feature Community Members – A great way to make people feel special is to feature or feature them. A monthly or bi-weekly featured community member can go a long way in boosting your social media engagement.

To develop the best social media engagement strategies for your brand, you need to really understand your audience. Conduct research beyond basic demographics. Dive deep and get a full and complete understanding of who you're posting for. This is how to measure success on social media, find the best way to increase your social media engagement and keep your followers engaging with your business posts.

Trends of interaction with social networks

If you're looking for ideas on how to improve social media engagement to improve your strategy, start by brainstorming social media trends. How to increase engagement on social media starts with knowing what the trends are and which trends will be worth the investment for your brand. We brought up a list of three key trends that are shaping the industry and may even change the way you do your job:

  • Social Commerce: Shoppers will expect to be able to purchase products directly from your social media page(s). Recently, it has been an opportunity for business innovation. However, based on social media consumption rate, social commerce is on track to compete with ecommerce numbers as a large portion of consumers discover new brands and research products through social media. Experiment with shoppable posts with your products as you design a retail experience.
  • Short Form Video: Vidyard reported that 60% of all videos posted online in 2020 were up to two minutes long. Almost 30% of which were under one minute. These statistics put into perspective that short form video will be one of the best ways to sell products or services if the content is entertaining and engaging. Experiment with Instagram Reels, Twitter Fleets, or YouTube Clips to re-engage your existing audience across platforms. Additionally, this content can be bundled for use on TikTok if you are looking to expand your online presence with the platform named as the top social network for marketing.
  • Influencer Campaigns: Outsourcing your content can show how to increase social media engagement by expanding your network with the creator economy. Whatever your niche, there are influential creators who are probably looking for products or services like yours to try. Experiment with testing a creator partnership campaign, but first define your target audience with the campaign and find creators who can connect with that audience.

Following these social trends can be a way to increase social media engagement for your brand visibility. Even if you are an agency working on behalf of a client, these are services you can offer that can change your brand image.

How to Automate Social Media Engagement

How you improve engagement on social media will depend on how you prioritize content ideas, scheduling, tools, and reporting.

Don't forget how essential social listening and chatbots can be in your social media toolkit. Social listening can show you what keywords, hashtags, or topics your audience is searching for. Chatbots can get more personal with automated responses always ready to help consumers or escalate their issues for an exceptional customer experience.

Other collaboration tools are great for eliminating daily tasks by achieving consistent scheduling and using digital marketing KPIs as navigators for continuous strategic improvements.

Social media tools are meant to free up your time so you can spend more time engaging with your audience and strategizing to keep up with changes in your business and growing industry. Take time with your analytics reports to compare the success of your current campaign with where you want your goals to take you.

Frequently Asked Questions about Social Media Engagement

What are good examples of engagement on social media?

Good examples of engagement on social media are using audience-generated content, surveys, partnering with another brand on a campaign, and speaking out about a current cause or event. Engaging with your audience requires being consistent and connecting with them at any opportunity to create ongoing brand awareness.

Why is participation in social networks important?

Getting involved in social media will allow you to focus on providing value without as much energy on sales efforts. Showing that you care about your audience and how they feel helps you deliver your message directly to them and build a relationship with them.

What makes social networks attractive?

Responding to comments, staying on top of interactions, and transforming followers into fans is what makes social media engaging. You can make a genuine effort to build a relationship with your audience while being consistent in your efforts.

How to Improve Your Social Media Marketing

How to Improve Your Social Media Marketing

Marketing in business is one of the most crucial things in modern times. Without marketing, you are not going to get the consumers you need to succeed. Without enough consumers, you are really going to struggle to profit and keep your business going. So as a business owner, marketing should definitely be a top priority. 

Of course marketing comes in lots of different shapes and sizes. There is no one way to market and get people interested in your company. You are going to have to cover a lot of bases, if you really want to have a successful experience with your company. One of the more modern ways in which people do their marketing is through social media. This is a great way to directly engage with the audience you want to target. It also allows for unique and engaging ways for you to advertise your brand. If you feel like you are not putting as much effort into your social media as you should be, then it is certainly time to change that. However, if you need some advice on how to have a more successful social media campaign, here are some tips to get you started. 

Hire the Right People 

Social media is something that just does not stop. Every time you refresh your social pages, there are going to be dozens of new posts for you to check out and engage with. This is why you need to make sure that you need to keep on top of your posts. If you are posting irregularity on your social media accounts, it doesn’t give consumers much reason to follow your pages or read them often. After all, they will not be missing out on much. This is why you should hire people to exclusively look after your social media. This more focused and dedicated approach can help you get a lot more out of your socials. Hire people with experience in this area and understand the style of the brand. If you are focusing on your online work, you should also investigate cybersecurity services which will be able to keep the online elements of your business safe. By hiring professionals in this field and putting the right security in place, you will be more appealing to customers and people will feel safer reaching out to connect with your business. 

Content Creation

It is easy to type out a tweet or take a photo of a product and post it on Instagram. However, this does not make for very engaging content. Content creation is the best way to attract the interest of potential consumers. This is why hiring people who are familiar with this sort of work is going to be a good idea. The more unique content you create, the more people are going to want to follow your channels. 

Using Different Platforms 

Instagram, Twitter, Tik Tok, and all the other social media platforms are going to offer unique ways to market. You should look at each one on its own and try to figure out the best way to market on that app. Using the unique features of these platforms can lead to more engagement and a more interesting social media campaign for your business.

Tips and Inspiration for Revitalizing Your Brand’s Social Media Presence in 2023

Tips and Inspiration for Revitalizing Your Brand’s Social Media Presence in 2023

Are you looking to revamp your social media presence this year? Do you want to start seeing more traffic and engagement across your profiles? If yes, you may be looking for some fresh tips and inspiration to get the ball rolling. After all, it’s easy to get stuck in a social media rut after all these years. 

While nothing major has changed on social media, you probably already know that shorter video content has become the preferred format of most platforms, as well as that cohesion and recognizability matter just as much as they used to. 

Here are five effective ways to stand out on socials this year. 

Provide Social Support 

Customer support plays a major role in customer satisfaction and can boost your retention rates and increase customer lifetime value. Providing it on social media makes it not only more immediate but also widely visible. 

Twitter is a great place to answer customer service questions. It will tell your followers that you care about your customers. It will demonstrate the quality of your responses and your commitment to problem-solving. On top of all that, it will make you more visible and help solve customer issues, showcasing your value and expertise. 

Make sure that you actively encourage followers to ask for advice on social media. Get involved in their conversations. Monitor your mentions. Provide the best possible customer service (both publicly and when no one else can see it). 

Petco is a great example of social media customer service done right. They reply to all of their tags when there is a customer query involved, and they are helpful, friendly, and approachable. When you send them a tweet, you don’t do it halfheartedly, expecting it to never be seen. You know a reply is imminent. 

Source: Twitter.com

Promote Your Site’s Landing Pages

Figuring out what to post on social media can be a proper drag sometimes, especially if you’ve been doing it for a long time. While there are hundreds of different tactics you can employ, you will run out of ideas at one point or another. 

We also have to remember that your social media posts need to tie in with your overarching marketing and sales strategy, so you can’t do it completely randomly either, or stick to commenting on the latest trends. You need to provide posts that are interesting and engaging to your followers — posts that will get them to convert.

To overcome this issue, start thinking about the way to promote the content you already have on your website. Select a portion of your landing page, come up with a caption or a story about it, and post that. 

Take a look at how Thankbox does it. They have promoted their online group leaving cards with a simple Facebook post. The post both showcases one of the features of their product and gives their followers an idea of what to put in a leaving card. And they already had the content ready to go, since it’s a part of the landing page.

Source: Facebook.com

Repurpose Existing Social Media Content

You should also remember that it’s not always important to come up with something brand new and super interesting to post on your social media channels. If you are present on more than one platform and you’re aiming to have at least one original post per channel per day, you are setting yourself up for a lot of stress.

Instead, start repurposing your content. Take what you have posted on one channel and use it on another. Or, take a post you have already posted a couple of months back and republish it. This will help you drive fresh engagement and fresh, relevant traffic without too much effort. 

This tactic will also allow you to focus your efforts elsewhere and spend more time coming up with new shareable content.

Anytime Baseball Supply is a great example, as they often repurpose their content on Instagram. Their content is already super relevant and interesting to begin with, so there is nothing wrong with using it more than once. It hasn’t reached the entirety of their audience anyway, plus they have acquired new followers in the meantime as well.

Source: Instagram.com

Make Your Brand Relatable

Social media should help you showcase the fun, relatable, human side of your brand. While you should certainly make a point of including your staff on your website as well, social media provides a more casual, laid-back avenue for connecting with your audience. 

The more relatable you can make your brand, and the more everyday stuff and office activity you show, the easier it will be for your audience to trust you and engage with you. You will stop being a faceless corporation that does X. You will become a group of people who work in this great company. 

Take the time to tell stories as well. Share your employees’ hobbies, let them take over your social media for a day and show followers what you do, or have them engage with your audience from their own perspective, never forgetting that they are still representing your brand.

Ahrefs uses their Instagram for this purpose, and you can find out a lot about their team there. They post pics from their company get-togethers and the office, and they do very little to promote the actual product on this channel. They have Twitter, YouTube, and LinkedIn for that. 

Source: Instagram.com

Bonus Tip: Promote Your Social Media Presence on All Your Web Pages

Having a great social media presence is only worth it if your audience has access to it and if they’re able to find all of your channels easily. A portion of them will, of course, look you up on social media of their own accord, but you don’t want to leave it to chance. 

Instead, do what you can to draw attention to your profiles whenever you can. Add your social media link to all of your emails, whether they’re newsletters, customer service queries, or other communication from your brand to absolutely anyone. 

Put them on your business cards (if you still have those). You can use a QR code to direct traffic and keep track of it. Put them in the header and the footer of your website, especially on your product pages, where they will be spotted by visitors more easily. 

ATH does this with their product pages. You can’t possibly miss them, even if you never end up scrolling all the way to the bottom of the page, which is where most brands place their social links. 

Source: Athsport.co

Wrapping Up 

Consider using these tips and examples to revamp your social media presence this year. None of these tactics will take up an extraordinary amount of your time, but they will be quite effective in making your presence interesting and engaging again.