Unlocking Social Media Marketing: Boost Digital Event Audiences and Leads

In today's digital age, social media has become an essential tool in the arsenal of businesses, entrepreneurs, and event organizers. The power of these platforms lies in their ability to connect with people from all corners of the world, making it easier than ever before to promote and host digital events. However, with so many platforms to choose from and a sea of content constantly vying for attention, it can be challenging to stand out from the crowd and generate leads for your online events.

In this blog, we'll discuss the different techniques to unlock the potential of social media marketing for your digital events, ensuring that you attract a wide audience and generate leads that will ultimately grow your business.

Understanding Your Target Audience

The first step in leveraging social media for your digital events is understanding who your target audience is. This means identifying the ideal attendees for your event, their demographics, interests, and behaviors. By understanding who you are trying to reach, you can craft content and messaging that resonates with them and helps you stand out in the crowded social media landscape.

Choose the Right Social Media Platforms

Not all social media platforms are created equal, and not all of them will be suitable for promoting your digital events. Once you've identified your target audience, research the platforms that they are most likely to use and focus your efforts on those. For example, if your event is geared towards professionals, LinkedIn might be the best platform for promotion, while a more youth-oriented event might find greater success on Instagram or TikTok.

Create Engaging Content

The key to success on social media is creating content that engages and resonates with your audience. This means going beyond simply posting promotional materials for your digital event and focusing on creating content that provides value to your audience. Share informative articles, engaging visuals, and thought-provoking questions to spark conversation and encourage sharing. By providing value to your audience, you make them more likely to engage with your content and, ultimately, attend your digital event.

Utilize Hashtags and Keywords

When promoting your digital event on social media, make sure to use relevant hashtags and keywords to make it easier for your target audience to find your content. Research popular hashtags within your industry and create a unique hashtag for your event to encourage conversation and engagement. In addition, include keywords related to your event in your social media posts to help boost their visibility in search results.

Partner with Influencers

Influencer marketing is a powerful tool that can help you reach a wider audience by tapping into the influencers' existing followers. Reach out to influencers within your industry and ask them to promote your digital event on their social media channels. This can be in the form of sponsored posts, shoutouts, or even co-hosting the event with you. By partnering with influencers, you can increase credibility and potentially gain access to new audiences who may be interested in your event.

Leverage Paid Advertising

While organic growth on social media is essential, you may also want to consider investing in paid advertising to boost your reach and generate leads for your digital events. Platforms like Facebook, Instagram, and LinkedIn offer targeted advertising options that allow you to reach specific demographics and interests. By utilizing paid advertising, you can ensure that your content is seen by the right people and increase the chances of driving traffic to your digital event.

Track and Analyze Your Results

Lastly, it's crucial to track and analyze the results of your social media marketing efforts to determine what works and what doesn't. Using a comprehensive meeting and event management platform like Adam.ai can help you stay organized and effectively measure the success of your online events. By understanding which strategies are most effective, you can refine your approach and continue to improve your social media marketing efforts for future digital events.

Conclusion

Social media marketing is a powerful tool for promoting digital events and generating leads. By understanding your target audience, choosing the right platforms, creating engaging content, utilizing hashtags and keywords, partnering with influencers, leveraging paid advertising, and tracking your results, you can unlock the full potential of social media marketing for your online events. With the right strategy in place, you'll be well on your way to attracting a wide audience and generating leads that will help grow your business.

by Nick Loggie

6 Lessons on the Customer Mindset From Social Media Studies

Is it possible today to promote your brand while ignoring social media? I would dare to doubt it.

In today's digital age, social media has become a powerful tool for businesses to connect with customers. With over 3 billion active users worldwide, it's no wonder that companies are looking to leverage these platforms. By analyzing social media users' tendencies, businesses can gain valuable insights into their customers' behaviors, needs, and preferences. Then, those insights help to develop marketing strategies that are most effective.

So, do not waste the social media potential: explore the recent results from the study on how social media affect people conducted by Passport-Photo.Online. Understand how customers interact with social media and skyrocket your next campaign with these 6 lessons on the customer mindset.

Most people still feel good about social media.

Here’s the popular dilemma: are social media a blessing or a curse?

In recent years, there has been a rising trend of social media detox. Many people decided to take breaks from social media platforms, believing that reducing screen time can improve their mental health. That’s all because social media has been blamed for lower attention spans, sleeping disorders, and negative impacts on mental health. 

However, despite these concerns, a surprising 80% of people still feel good about social media. Despite some drawbacks, social media continues to be a popular and influential platform for connecting with others, staying updated, and sharing experiences. 

Billions of active and satisfied users worldwide present a significant opportunity for businesses to tap into this vast user base and engage potential customers effectively.

Explore various social media platforms

Not every social media platform is the right choice for your business.

Above all, the popularity of social media platforms varies. According to the Passport-Photo.Online study, the top 7 most used platforms are:

• Instagram: 70%
• WhatsApp: 67%
• YouTube: 66%
• Facebook: 65%
• Twitter: 52%
• Snapchat: 33%
• TikTok: 31%

As you can see, there’s a vast difference between Instagram and Snapchat or WhatsApp and TikTok, to name a few. To stay connected with your customers, you should bet on the platforms they like to use the most.

However, you shouldn’t rely solely on the above statistic.

Your social media strategy should be tied to your specific target group, as each age group has different social media preferences. So, in addition to the general data, investigate more detailed statistics about demographics as well. It will help you to make more informed decisions. 

Also, consider retargeting as an excellent way to make full use of your existing social media channels.

Social media are all about the connection

What does social media help you with the most?

Here’s what people replied when asked this question in a survey:

• Stay more connected with family and friends: 40%
• Spread news about important events: 39%
• Develop a platform where my messages can reach large audiences: 37%

It seems that relationships, staying updated, and self-expression are equally important for social media users. 

You may wonder how this information can help you with your marketing strategy. So, the point is social media users - and your potential customers - use those platforms to satisfy their needs. The above statistic is an excellent insight into their most important values and desires.

Equipped with this knowledge, you can adjust your message to their expectations and create content that resonates with them.

Brightening up the feed: The uplifting power of social media

When we asked Americans if social media gives them a chance to lift their spirits, 68% said “Yes.” It brings up another question: can businesses use the advantage of this positive effect?

The answer is also: yes!

With so many people experiencing positive emotions on social media, it's clear that this platform can be a source of joy, inspiration, and motivation. It also means that people look for this kind of content. For businesses, it indicates that uplifting content will resonate with their audience.

For example, you can share motivational quotes, heartwarming stories, or feel-good videos that inspire and uplift your followers. You can also consider spreading acts of generosity, such as showcasing stories of people making a positive impact in their communities. 

By understanding that social media can be a source of positivity for your customers, you can tailor your content accordingly. It will give your audience the emotional lift they seek, creating a deeper connection and engagement with your brand.

Boosting Self-Worth: A Winning Strategy on Social Media

The impact of social media on people's perception of self-worth is evident. According to the Passport-Photo.Online survey, a staggering 68% of respondents agreed with the statement, "Social media has made me jealous of other people's lives." 

Indeed, social media can sometimes lead to negative emotions such as comparison, envy, and feelings of inadequacy. As a business, understanding this sentiment among your audience presents an opportunity to create actionable and helpful content. Here are some suggestions:

1. Share authentic and relatable stories. Instead of showcasing only the highlight reels, share stories of struggles, challenges, and personal growth. This way, you show your audience that everyone faces ups and downs in life and that it's okay to be imperfect.
2. Provide practical tips and tools. This strategy could include self-care routines, mindfulness exercises, self-affirmation techniques, or resources for seeking professional help.
3. Foster a positive and inclusive community. Create a safe and inclusive space on your social media platforms where people feel welcomed, accepted, and supported. Encourage constructive discussions, celebrate diversity, and promote kindness and empathy in all interactions.
4. Promote body positivity and inclusivity. Avoid promoting harmful beauty standards or engaging in body shaming. Instead, favor body acceptance, self-love, and confidence in all body types, sizes, and colors.

By incorporating these ideas, you can create valuable content that resonates with your audience. It not only meets their pain points and showcases your understanding but also promotes empowering messages that can inspire others.

Leveraging Social Media for Work-Related Ads

In the world of American employees, social media during work hours is not just a distraction but also a way to recharge. Recent statistics reveal that among 86% of US employees who use social media, 43% spend up to 30 minutes on popular platforms, and 39% spend between 31 and 59 minutes daily. 

Actually, 94% of American employees believe using social media at work helps recharge their batteries, making them feel more productive.

It presents an opportunity to target ads toward this audience. As a business, you can adjust your advertising during working hours and offer relevant courses, resources, and products that can help employees enhance their work performance. Also, by understanding the potential of social media as a platform for work-related engagement and productivity, you can create content that resonates with this audience. 

Tapping into the mindset of employees who use social media during work hours will help you craft ads that speak directly to their needs, providing them with valuable tools and resources right at the time when they need them. 

Final thoughts

A deep understanding of the audience is the key factor determining whether the content will engage them. But it's not just about the content itself. What also matters is the attitude towards the platform they are using because it adds up to the whole user experience.

That's why those 6 lessons were created: to inspire you and help you discover the potential of studying user behavior in depth. Hopefully, now you will be able to transform your social media strategies and take them to the next level!

—
Short bio: Karolina Turowska, a writer and travel enthusiast at PhotoAiD. When it comes to writing, she loves bringing dry facts to life. When it comes to travelling, she just loves bikes.

by Nick Loggie

How to increase engagement on social media

In today's world of online marketing, social media engagement has become a critical factor in driving brand awareness and increasing conversion rates. If your social media accounts aren't generating enough engagement, that could spell trouble for your business. Here's a look at some social media management tips on how to make your social media stand out and develop a successful strategy to increase social media engagement.

What is social media engagement?

First, what is social media engagement? In summary, a good definition of social media engagement is the measurement of a company's likes, comments, and shares across its social media channels including Facebook, Twitter, Snapchat, YouTube, Instagram, and others.

While many people focus on the number of followers they have on their social media pages, the most important factor is the overall level of engagement on social media. This is how a business can tell if their audience is enjoying what they post.

An easy way to get an idea of ​​your brand's engagement on social media is to add up the total number of likes, comments, and shares. Divide that number by the number of followers you have, and then multiply by 100. This equation will give you an average percentage of how many of your followers are engaged with your brand.

If you find that your engagement rate is low, then you should seriously consider adjusting your social media engagement strategies. Since activity and engagement are crucial factors in building a positive online presence, developing meaningful relationships with new and potential customers allows the public to view you as a favorable brand.

Developing an interaction strategy with social networks

If you don't have a social media engagement strategy, then it's important to develop one. Driving overall social media engagement is no easy task. If it were, all brands would be successful and there would be no competition.

Some tactics to help you develop a strong social media engagement strategy include:

• Post regularly – This can be a slippery slope. You want to post high-quality content on a regular basis, but you don't want to post too much and overwhelm your followers. Since posting to social media multiple times a day is difficult, automating social media content will help you maintain your presence and save time and effort while increasing engagement.
• Use Visual Content – ​​One of the most powerful tools you can use to help increase engagement on social media is to incorporate visual content. Content that includes images saw an 85% engagement rate on Facebook and a 35% increase in shares.
• Host Contests – People love to win free stuff. Give your followers the chance to win a prize while increasing their social media engagement along the way. Contests demand giving your audience the opportunity to express themselves while also boosting their participation and potentially your reach.
• Go Live – Live videos on Facebook and Instagram are very popular right now. Followers are more likely to participate in a live broadcast because it's a more personal and immediate experience.
• Ask for feedback – People enjoy talking and sharing their opinions online. Engage your followers by asking them questions. You can conduct polls and surveys to generate this information. This method not only engages the audience, but your team uses community management with little effort in framing the success of the campaign.
• Feature Community Members – A great way to make people feel special is to feature or feature them. A monthly or bi-weekly featured community member can go a long way in boosting your social media engagement.

To develop the best social media engagement strategies for your brand, you need to really understand your audience. Conduct research beyond basic demographics. Dive deep and get a full and complete understanding of who you're posting for. This is how to measure success on social media, find the best way to increase your social media engagement and keep your followers engaging with your business posts.

Trends of interaction with social networks

If you're looking for ideas on how to improve social media engagement to improve your strategy, start by brainstorming social media trends. How to increase engagement on social media starts with knowing what the trends are and which trends will be worth the investment for your brand. We brought up a list of three key trends that are shaping the industry and may even change the way you do your job:

• Social Commerce: Shoppers will expect to be able to purchase products directly from your social media page(s). Recently, it has been an opportunity for business innovation. However, based on social media consumption rate, social commerce is on track to compete with ecommerce numbers as a large portion of consumers discover new brands and research products through social media. Experiment with shoppable posts with your products as you design a retail experience.
• Short Form Video: Vidyard reported that 60% of all videos posted online in 2020 were up to two minutes long. Almost 30% of which were under one minute. These statistics put into perspective that short form video will be one of the best ways to sell products or services if the content is entertaining and engaging. Experiment with Instagram Reels, Twitter Fleets, or YouTube Clips to re-engage your existing audience across platforms. Additionally, this content can be bundled for use on TikTok if you are looking to expand your online presence with the platform named as the top social network for marketing.
• Influencer Campaigns: Outsourcing your content can show how to increase social media engagement by expanding your network with the creator economy. Whatever your niche, there are influential creators who are probably looking for products or services like yours to try. Experiment with testing a creator partnership campaign, but first define your target audience with the campaign and find creators who can connect with that audience.

Following these social trends can be a way to increase social media engagement for your brand visibility. Even if you are an agency working on behalf of a client, these are services you can offer that can change your brand image.

How to Automate Social Media Engagement

How you improve engagement on social media will depend on how you prioritize content ideas, scheduling, tools, and reporting.

Don't forget how essential social listening and chatbots can be in your social media toolkit. Social listening can show you what keywords, hashtags, or topics your audience is searching for. Chatbots can get more personal with automated responses always ready to help consumers or escalate their issues for an exceptional customer experience.

Other collaboration tools are great for eliminating daily tasks by achieving consistent scheduling and using digital marketing KPIs as navigators for continuous strategic improvements.

Social media tools are meant to free up your time so you can spend more time engaging with your audience and strategizing to keep up with changes in your business and growing industry. Take time with your analytics reports to compare the success of your current campaign with where you want your goals to take you.

Frequently Asked Questions about Social Media Engagement

What are good examples of engagement on social media?

Good examples of engagement on social media are using audience-generated content, surveys, partnering with another brand on a campaign, and speaking out about a current cause or event. Engaging with your audience requires being consistent and connecting with them at any opportunity to create ongoing brand awareness.

Why is participation in social networks important?

Getting involved in social media will allow you to focus on providing value without as much energy on sales efforts. Showing that you care about your audience and how they feel helps you deliver your message directly to them and build a relationship with them.

What makes social networks attractive?

Responding to comments, staying on top of interactions, and transforming followers into fans is what makes social media engaging. You can make a genuine effort to build a relationship with your audience while being consistent in your efforts.

by Nick Loggie

Tips and Inspiration for Revitalizing Your Brand’s Social Media Presence in 2023

Are you looking to revamp your social media presence this year? Do you want to start seeing more traffic and engagement across your profiles? If yes, you may be looking for some fresh tips and inspiration to get the ball rolling. After all, it’s easy to get stuck in a social media rut after all these years. 

While nothing major has changed on social media, you probably already know that shorter video content has become the preferred format of most platforms, as well as that cohesion and recognizability matter just as much as they used to. 

Here are five effective ways to stand out on socials this year. 

Provide Social Support 

Customer support plays a major role in customer satisfaction and can boost your retention rates and increase customer lifetime value. Providing it on social media makes it not only more immediate but also widely visible. 

Twitter is a great place to answer customer service questions. It will tell your followers that you care about your customers. It will demonstrate the quality of your responses and your commitment to problem-solving. On top of all that, it will make you more visible and help solve customer issues, showcasing your value and expertise. 

Make sure that you actively encourage followers to ask for advice on social media. Get involved in their conversations. Monitor your mentions. Provide the best possible customer service (both publicly and when no one else can see it). 

Petco is a great example of social media customer service done right. They reply to all of their tags when there is a customer query involved, and they are helpful, friendly, and approachable. When you send them a tweet, you don’t do it halfheartedly, expecting it to never be seen. You know a reply is imminent. 

Source: Twitter.com

Promote Your Site’s Landing Pages

Figuring out what to post on social media can be a proper drag sometimes, especially if you’ve been doing it for a long time. While there are hundreds of different tactics you can employ, you will run out of ideas at one point or another. 

We also have to remember that your social media posts need to tie in with your overarching marketing and sales strategy, so you can’t do it completely randomly either, or stick to commenting on the latest trends. You need to provide posts that are interesting and engaging to your followers — posts that will get them to convert.

To overcome this issue, start thinking about the way to promote the content you already have on your website. Select a portion of your landing page, come up with a caption or a story about it, and post that. 

Take a look at how Thankbox does it. They have promoted their online group leaving cards with a simple Facebook post. The post both showcases one of the features of their product and gives their followers an idea of what to put in a leaving card. And they already had the content ready to go, since it’s a part of the landing page.

Source: Facebook.com

Repurpose Existing Social Media Content

You should also remember that it’s not always important to come up with something brand new and super interesting to post on your social media channels. If you are present on more than one platform and you’re aiming to have at least one original post per channel per day, you are setting yourself up for a lot of stress.

Instead, start repurposing your content. Take what you have posted on one channel and use it on another. Or, take a post you have already posted a couple of months back and republish it. This will help you drive fresh engagement and fresh, relevant traffic without too much effort. 

This tactic will also allow you to focus your efforts elsewhere and spend more time coming up with new shareable content.

Anytime Baseball Supply is a great example, as they often repurpose their content on Instagram. Their content is already super relevant and interesting to begin with, so there is nothing wrong with using it more than once. It hasn’t reached the entirety of their audience anyway, plus they have acquired new followers in the meantime as well.

Source: Instagram.com

Make Your Brand Relatable

Social media should help you showcase the fun, relatable, human side of your brand. While you should certainly make a point of including your staff on your website as well, social media provides a more casual, laid-back avenue for connecting with your audience. 

The more relatable you can make your brand, and the more everyday stuff and office activity you show, the easier it will be for your audience to trust you and engage with you. You will stop being a faceless corporation that does X. You will become a group of people who work in this great company. 

Take the time to tell stories as well. Share your employees’ hobbies, let them take over your social media for a day and show followers what you do, or have them engage with your audience from their own perspective, never forgetting that they are still representing your brand.

Ahrefs uses their Instagram for this purpose, and you can find out a lot about their team there. They post pics from their company get-togethers and the office, and they do very little to promote the actual product on this channel. They have Twitter, YouTube, and LinkedIn for that. 

Source: Instagram.com

Bonus Tip: Promote Your Social Media Presence on All Your Web Pages

Having a great social media presence is only worth it if your audience has access to it and if they’re able to find all of your channels easily. A portion of them will, of course, look you up on social media of their own accord, but you don’t want to leave it to chance. 

Instead, do what you can to draw attention to your profiles whenever you can. Add your social media link to all of your emails, whether they’re newsletters, customer service queries, or other communication from your brand to absolutely anyone. 

Put them on your business cards (if you still have those). You can use a QR code to direct traffic and keep track of it. Put them in the header and the footer of your website, especially on your product pages, where they will be spotted by visitors more easily. 

ATH does this with their product pages. You can’t possibly miss them, even if you never end up scrolling all the way to the bottom of the page, which is where most brands place their social links. 

Source: Athsport.co

Wrapping Up 

Consider using these tips and examples to revamp your social media presence this year. None of these tactics will take up an extraordinary amount of your time, but they will be quite effective in making your presence interesting and engaging again.

by Nick Loggie