Did you know that more than 50% of all customers are now active on multiple channels before they finally decide to buy a product? This was the result of the Consumer Survey Report by VWO. So, it’s no …
Even assignment experts can get better at digital marketing and improve their businesses. Many new and existing companies are already into this. In short, businesses on a tight budget can even take a…
The world of marketing is continuously experiencing change. With the rise of e-commerce, marketing tactics and communication have dramatically changed to adapt to the new, more competitive environment…
Imagine running a store in a busy mall where lots of customers step in but they leave without buying your products or running an eatery whose menu doesn’t seem to attract the foodies. In the physical …
My co-founder Holly and I started Purple Patch events group back in 2004. After spending many years working in the marketing and events industry, we felt there could be significant improvements made t…
Animation videos have been around for a while, but only in the past few years have they become more popular among small and medium-sized companies. The reason for the rising popularity lies in the f…
Thе Imроrtаnсе of Gооglе Analytics іn Cоntеnt Marketing Gооglе Analytics іѕ аn invaluable tool that trаnѕfоrmѕ bіg dаtа іntо actionable ѕtерѕ. Plus, it’s available fоr marketers worldwide at no соѕt.…
There’s an old saying among wordsmiths: “Everyone can write, but not everyone is a writer.” Writing isn’t inherently difficult. Anyone who has completed high school or has received a university de…
You’ve poured your heart and soul into creating a killer piece of content and, of course, expected it to go viral. However, nothing happened. Why? Well, content creation is just half the job done. The…
Starting a business is expensive. And once you’re finally ready to launch, chances are that you won’t have too much budget left for marketing, especially when you consider how expensive some of the…