Artificial intelligence breathes new life into content marketing
Artificial intelligence is about to change the way we get our content marketing fix. Why? Because AI helps businesses develop better content without all the hard work. AI has some useful skills in creating engaging content, making it easier for marketers to do their jobs. The power of artificial intelligence can see the habits of the readers of your site and tell you which piece of content perform best is what AI harnesses the most.
What are the challenges marketers face when developing content that draws readers in?
1. Understanding your audience
2. Meeting the needs and interests of your audience
Discovering what content is interesting to your target audience is critical for a successful and engaging content marketing strategy. Once you know exactly what your audience wants, you can create content that meets their needs and interests. And the more targeted your content it is, the more likely readers will be to engage with it.
How artificial intelligence helps develop engaging content
Artificial intelligence not just helps you understand your audience and their needs but also enables you to reach out to them so that they engage with your brand. It becomes a real-time marketing tool. AI is all about making customers feel special by providing them with instant engagement—if you know your customers, the inPowered Content Marketing Platform can help you deliver content they actually want to read. That's why it's important to consider your customer and what they expect from your brand when creating content.
AI can help market the right things to your target audience and deliver just-right content that immediately engages them.
What are some of the benefits of using artificial intelligence for content marketing?
1. Reach more customers
2. Deliver targeted content that engages customers
Artificial intelligence can make it easier for businesses to connect with their target audience, creating engaging content that specifically addresses their needs. The more specific and targeted a marketing strategy, the more likely it will reach a broad audience. This helps businesses reach and engage with their customers on a deeper level. Tapping into a wider audience means that businesses can build their brand through more than just word-of-mouth.
The most significant benefit of artificial intelligence is that it helps businesses create engaging content. Content that's engaging is content that connects with customers, shares their feelings, and relates to them on a personal level. When you create content that understands your audience's needs and meeting them, your brand will become a trusted source of interesting information.
How do you know your target audience?
Identifying your target customer is the key to delivering content that they actually want to engage with. You need to set up a profile for each of your customers or target audience. This will help you refine your content to speak to your target audience's needs and interests.
So, how do you know your target audience? You can conduct market research to find out if you're hitting the right tone. Check your website analytics to see what content is most popular with your readers. These will give you a basic idea of what your target audience wants to know about.
If you're not sure where to start, investigate your competition's content. Look at what they're talking about, and see if they talk about the same things as you. Focus on the types of content they're producing. This will help you figure out if your target audience is interested in content similar to what you want to create. Once you've identified your target audience, learn more about their needs and interests.
7 Ways AI Is Changing Businesses
Artificial Intelligence (AI) can get a negative reputation for being perceived as stealing jobs, but in actuality, it has the potential to aid current employees and open new job opportunities in multiple industries. Here are seven ways AI is changing business.
1. Improving Employee Hiring and Retention
AI applications can improve the hiring process by helping hiring managers sift through job applications more quickly and efficiently. Some of these programs search out specific keywords and phrases in resumes that match what the hiring manager is looking for. Other, more sophisticated programs are capable of matching applicant profiles in a company's talent system with jobs that are good potential fits for that profile. AI in talent management doesn't stop after an employee is hired, though. It can also be leveraged to improve employee retention. Various programs are able to monitor and analyze employee behavior and feedback to construct strategies meant to improve individual and team performance.
2. Enhancing Security
Cybersecurity is one of the most common applications for AI currently. These programs can be taught to recognize and monitor suspicious behavior and automatically flag that behavior for review in case of fraud or hacking attacks. The learning abilities of AI are particularly useful, as these programs can be capable of keeping up with the evolution of cyberattacks. AI security doesn't just apply to protecting device data either. You can use AI to monitor physical security systems, operate cameras or review audio-visual data for suspicious behavior. For example, there are AI products available such as a vehicle camera system that can alert drivers when they're distracted, coach drivers to improve performance in real-time and send video feeds to managers to monitor driving hazards someone might come across.
3. Improving Customer Relations
Currently, one of the most popular uses of AI in customer relations is the chatbot. However, AI in customer relations is continuously increasing in popularity. Chatbots continue to improve in speed, efficiency and dynamic customer interactions. New programs are being developed which will leverage AI programs to provide customers with accurate insights and product suggestions and to be able to answer specific questions and concerns rather than just routing the issue to a customer service associate.
4. Streamlining Workflows
AI is already being utilized to streamline workflows and take the pressure off employees to perform repetitive low-priority tasks constantly. With AI taking over such tasks as entering and analyzing data, scheduling meetings and appointments and providing simple customer service, employees are able to spend more time focusing on high-priority and highly creative tasks such as program coding, marketing strategizing and product development. AI streamlining also applies to supply lines. Automating production, packing and distribution can significantly enhance the accuracy and efficiency of your supply lines.
5. Enhancing Informed Decision-making
Because AI programs are capable of quickly and accurately entering, sorting and analyzing data, they are also able to compile their analyses and interpret them. These results can be applied to personalize customer insights and improve marketing campaigns. These insights can also be turned inward. You can apply AI data analysis to your resources, production, budget and other financial information such as taxes. Then, you can use those analyses to adjust your workflows, cash flow and budgetary allocations.
6. Improving Smart Technologies
In the consumer market, smart technology is becoming increasingly popular. There are virtual assistants, smart televisions and security systems and the now commonplace smartphone. All of these technologies leverage various AI applications and programs. Assistive AI technologies can also be applied by businesses. Smart technologies can leverage the Internet of Things to help employees increase their workflows' efficiency. AI can help employees connect more easily when they work remotely, as well. There are applications available that help employees filter out audiovisual distractions during meetings, as well as to improve audiovisual quality.
7. Increasing Mobile Connections
Every year, the use of mobile devices to connect to businesses increases. This goes for both customers and employees. Customers are becoming more likely to check accounts via apps and mobile devices. While employees still tend to do most of their work on traditional computers, mobile access for phone calls and meetings is becoming more common and reliable. AI and machine learning programs can provide businesses with insight into trends in mobile device usage and with strategies to take advantage of those trends.
As AI technology improves and increases in prevalence, it will continue to instigate and accelerate change in the business world. Its uses continue to diversify and AI and machine learning programs can be found in nearly every industry.
5 Ways to Optimize Your Content Strategy Using AI
Content marketing continues to be highly beneficial to businesses that want to grow online. It raises brand awareness, builds authority and credibility, creates loyalty and trust so that your business is an expert in its industry.
However, with approximately 409 million people viewing more than 20 billion pages each month, businesses are finding it harder than ever to cut through the noise and provide content that truly resonates with their audience. And yet, if you don’t manage to do this, your audience will turn to another brand for the information they are searching for.
This is where artificial intelligence AI comes in -- most (80%) ahead-of-the-curve business execs who use it say it’s helping them already. You may not have thought about this, but AI can help you improve every aspect of your content marketing efforts, from strategy to creation. It can help you ensure that your content engages and converts your audience for higher ROI.
In this article, we’ll look at 5 ways to optimize your content strategy using AI.
1. Perform A Competitor Analysis
Why should you study what your competitors are doing?
Analyzing competitor content, performance, and distribution highlights gaps in your own content marketing strategy whilst showing you what marketing strategies and tactics your competitors are implementing (and making huge gains).
Once you’re armed with this information, you can then reverse engineer what your rivals are doing, and create content that your audience wants to read.
Moreover, you can take what you’ve learned from your competitors and make your content better than theirs, simply by spotting any weaknesses they have.
Perform a competitor analysis by using an SEO tool that’s powered by AI, such as SEMrush’s Competitive Research Toolkit. It collects data on your rivals' traffic sources and other content marketing efforts and then pulls all of the information into a dashboard for you to research and then take action quickly and seamlessly so that you can outperform your competitors.
The nicest part is that you get all these metrics calculated exactly for the keywords you're targeting for your content. More than that, you can narrow the analysis to keyword group-level.
2. Perform Research Using Chatbots & Other Tools
What topics interest your audience the most? What are their pain points and challenges?
Unless you know the answers to these questions, you’ll be producing content that does not interest your readers.
You can, of course, research your audience manually, and you can use tools like BuzzSumo to generate content ideas. But this takes time and effort, and it’s not always accurate. A much better idea is to use AI-powered tools that allow you to generate data-driven research and feedback.
For example, you can use social listening tools that give you insights into what your target audience is talking about on social media. You can “listen in” on conversations they’re having about your brand and your current content, as well as what problems they’re currently experiencing.
You can also use chatbots to learn more about your audience. Chatbots are essentially messaging software powered by AI. They interact with your site visitors when they land on your page, asking them questions, recommending products, and solving any problems they have. Over the course of a conversation, the chatbot gains data that you can use to understand more about your customers, and therefore provide content that addresses their core pain points.
3. Create Topic Clusters Using AI
What are topic clusters and why do they matter?
A topic cluster is a group of web pages that are linked around a connecting topic.
For example, a topic cluster will always contain one pillar page, which is the main topic page. It’s usually the longest, most in-depth, evergreen, and discusses a key topic that your audience is interested in. For the sake of illustrating a point, let’s imagine this is digital marketing.
Your topic cluster will then also contain several subtopic pages that expand on a particular topic within your main topic. In our example, these pages will be centered on social media marketing, content marketing, SEO, and more. Each of these pages links back to your pillar page, thus creating a topic cluster.
Topic clusters are important because they demonstrate to Google that you’re an expert on a particular topic. You’ve covered all the bases and you’re delivering lots of value to the end-user. They’re also important for SEO reasons as they allow you to get more juice out of keywords.
To ensure you’re creating effective, high-quality topic clusters, you can use AI.
How?
AI tools such as Hubspot’s content strategy tool show you possible topic clusters that will send more organic traffic to your pages. This will help you increase your reach with the right audience, whilst allowing you to improve your search authority.
4. Use AI To Optimize Content
Optimizing content for discoverability and readability is essential when your audience has so much content available at their fingertips. If your content isn’t optimized, search engine users will view your competitors’ content instead.
If you don’t have the time to go through each piece of content with a fine-tooth comb yourself, you can use AI tools such as Atomic Reach. Atomic Reach automatically rewrites difficult-to-read sentences to words your readers are familiar with.
The tool edits the content based on recommendations from historical content and its engagement metrics. Other edits it can make will be around readability, length, language complexity, vocabulary, and emotional tone so that every single article to publish is designed to maximize a desired response from the reader.
5. Let AI Generate or Design Content By Itself
The idea of letting a machine create our content for us sounds a little bit daunting. However, in 2020 AI is now able to automatically create smaller pieces of content by using data and transforming it into an insightful narrative.
Indeed, you’ve probably read AI-generated content without even realizing it. Companies such as Yahoo who has used Wordsmith to generate 70 million reports and match recaps.
It’s ideal if you’re in a hurry and need short content creating quickly, but don’t have the time to do it yourself.
If, however, you’re not keen on the idea of letting AI generate content by itself, you can at least let it assist you with the content creation process. For example, a tool like Cortex is able to accurately predict how your target audience might connect with your content. It suggests ways of optimizing content via image placement, themes, colors, structure, and so on. This allows you to boost customer engagement rates, and thus conversions.
And, on the web design front, you can take advantage of UI kits to automate the creation of graphic elements and other components of the user interface. Essentially, these can help you automate wireframing and save countless hours of your time.
Wrapping up
AI is here to help companies transform their content marketing efforts into a high-converting, well-oiled machine. When companies start utilizing the content marketing tools that it powers, they will be able to better research their audience, build a solid content marketing strategy, and create content that improves brand awareness and ultimately boosts sales.