There’s an old saying among wordsmiths: “Everyone can write, but not everyone is a writer.” Writing isn’t inherently difficult. Anyone who has completed high school or has received a university de…
Leveraging videos for marketing is a powerful strategy to build awareness, communicate meaning behind a brand story, and promote your business. As marketers, we know developing or coordinating a quali…
You’ve poured your heart and soul into creating a killer piece of content and, of course, expected it to go viral. However, nothing happened. Why? Well, content creation is just half the job done. The…
Interactive content allows a brand to connect with its audience on a personal level, and provide them with information which is relevant to their needs at a given time. Content marketing is about bene…
Starting a business is expensive. And once you’re finally ready to launch, chances are that you won’t have too much budget left for marketing, especially when you consider how expensive some of the…
Storytelling — it’s one of those things that separates us from the animals. Sure, honeybees do dances that tell their buddies where to find flowers, and dolphins seem to have complex ways of communi…
I have written for more than 200 days this year. My goal is 300. Some days I write a little, others more. Whatever the case, my goal is to write something. This post is a recount of the 5 best strateg…
As a business owner, you have plenty of responsibilities on your shoulder. And having a robust marketing strategy is important to make your business flourish. Your marketing strategy will have many co…
It is common that not all digital marketing campaigns yield the desired results we want. Even experienced marketers have gone through this phase and all you have to do is just move forward. But it hel…
INTRODUCTION Reddit is a social media platform, news and discussion aggregator where thousands of people come every day to interact with other people and share their views. Reddit was founded by S…