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Creating a pillar page is one of the best ways to boost SEO for core services you offer. One of the fastest ways to build a pillar page is to create it from content you already have. There is one cat…
Contrary to popular belief, social media isn’t really about the platforms. In other words, it’s not about whether or not you have a profile on Facebook, Instagram or Twitter. In all honesty…
So, all set to launch your first content marketing campaign? Well, your answer may be “YES”, but are you sure that this three letter word completely justify all the efforts you need to put in drive…
We’ll be the first to admit: creating original content requires an investment of time, money, and/or energy. Blog posts don’t write themselves, and compelling podcasts, graphic designs, and vlogs don’…
We typically think of artificial intelligence (AI) in terms of processes and calculations. Many rules-based tasks are ripe for intervention by sophisticated algorithms and machine learning systems. T…
If you are serious about the impact that your digital marketing strategies should have on sales and business generation, use 2018 to focus on video advertising. Why, you ask? To start, video ads…
In an ever-changing industry of algorithms, privacy, and new platforms, the world of social media is in a constant state of evolution. From a business perspective, constant change is both challenging …
Co-blogger: Gaurav Bansal twitter: @gzbgb and Utkarsh S. Batra twitter: Utkarsh Batra Digital publishing brands today are caught in ‘The War of Views’ armed with the 3 most potent weapons — B…
Including a call to action in your branded video is essential if you want to maximize your sales or downloads. But how to do it in such a way that you do not turn off viewers can be a fine art. Too …
How to get your website visitors to act on your offers and signup forms By Amy Daniels Originally published at Trajectory Web Design Calls to action are commonly used in all forms of marketing, and…