Best Ways to Conduct Market Research

Best Ways to Conduct Market Research


Starting a business and jumping in head-first without research is a quick way to fail. Without the proper analysis, young startups can fall prey to economic fluctuations, a saturated market, and simply poor timing. Before a new brand comes on the scene, it’s crucial to conduct market research to determine if it’s the right time. There are several effective ways to get this analysis done, but the following are among the most effective.

Survey Individual Groups

One of the best ways to conduct a market analysis is by surveying individual groups. When a new company comes on the scene, they have a specific client base. Many new brands don’t have their clientele pinpointed before they begin marketing, so they’re wasting time and resources without seeing profits to make up for it. Rather than going the trial-and-error route once the business starts, using a method such as ethnographic market research before the LLC is created will help narrow down the potential client base and make marketing easier. 

In addition to narrowing down the client base, surveying individual groups also helps inform the business of the general interest in the market. Without sufficient interest in a product or service, it’ll be virtually impossible for a young business to succeed in its first few years. Small businesses don’t have large budgets backing them to support a failed marketing campaign, so every product must be a hit. Without a client survey to poll general interest, young companies and startups can lose revenue and go under in their first couple of years. However, by conducting sufficient market research, these same businesses can ensure their formative years are marked by success and profits. 

Use Social Media Analytics

Another more modern way to conduct market research is by using social media analytics. Every social media platform runs on algorithms that advertise products and services to people based on their viewing history. When new businesses come on the scene, they have the opportunity to use these algorithms to their benefit. Setting up a social media account is free and allows companies to reach clients in their area and around the world effortlessly. Along with the ease of use, a business account on many socials comes with analytic access built-in, so social media managers can see how posts and advertisements are doing. 

One of the biggest benefits of social media analytics is that it provides businesses with a narrowed-down picture of their target customer. Because each post and ad will be delivered to people with similar viewing histories, the business will be able to see who they’re reaching the most with their products. With this information, marketing managers can adjust advertising campaigns to be more direct as needed, which will bring in more customers. When a company has a clear image of who they’re marketing to, it can target them directly and optimize its sales strategy. Taking advantage of social media algorithms allows businesses to conduct easy market research.

Look Into Competitors

Finally, looking into the main competitors of a business will help a startup complete market analysis. A lot can be learned from analyzing the success of a competing company. Looking at another business’s target clientele, marketing strategies, and main weaknesses will help a young brand find its niche in the industry. Before hopping into an already saturated market, learning about the competitors will allow a business to prevent unnecessary surprises in its first few years. 

After identifying the main competition, the owners and managers of a young business should go through and analyze each one individually. Each competitor will have different strengths and weaknesses that will provide a partial picture of the market. After combining the competitors’ accounts with other forms of market research, the owners of a startup will have a complete image of what the market looks like right now. From there, it’s up to their judgment whether or not it’s a good time to make their entrance.

Overall, conducting market research is essential for the success of young businesses. By using one or more of these methods, small businesses can succeed past their first few years.