A Guide On Avoiding 7 Common Affiliate Program Management Mistakes

A Guide On Avoiding 7 Common Affiliate Program Management Mistakes

There are many advantages to affiliate marketing, but there are also some fatal mistakes you need to watch out for to avoid finding yourself in a sticky situation! As an advertiser, you would want people to help you promote your product or service. That’s why it’s important to be smart when picking and choosing products, affiliates, etc. for affiliate marketing.

So, what are the marketing mistakes? Let’s look into them and find ways to resolve them.

1 Picking the wrong products/niche

The niche (and products) you choose to have affiliates promote will become the bread and butter of your success.

Many affiliate marketers either choose niches that are way too competitive, or simply aren’t profitable enough. You can get an idea of the competitiveness of a particular niche by scanning the SERP to see what websites come up. It’s important to narrow down as much as you can within a niche, as there will be less competition.

“Affiliates will focus on which niches to get into,” says Ryan Antony, a business writer at Write my essay and Writing populist. “That’s why you’ll need to ensure that you have the right products and or services that affiliates might be interested in promoting. In this way, you and the affiliate will be fully satisfied with your promotions.”

2 Designing A Poor-Quality Website

A low-quality website is always a bad idea. Low standards will quickly translate into a low sales volume, so make this one a priority and approach the project professionally. Of course, no one is telling you to build a perfectly user-friendly site from scratch when you aren’t even an experienced web designer. But you don’t have to.

There are lots of platforms, such as wordpress.org, that let you create your site for free.

Bad user experiences – such as slow page speed, too many ads, or a messy template will discourage visitors from your website and often frighten them away from your website, and that’s it. They won’t come back because your site won’t be associated with anything positive anymore (even when you improve it later on).

It’s like regular shopping. People prefer a nice shopping environment and experience, so much so that they’re even more likely to spend more. Shoppers prefer a clean and friendly grocery with cheerful and helpful staff members rather than going to an overcrowded mall where they get lost among all the shelves, not knowing where anything is.

Elena Simpson, a marketing manager at Resumention and Rated writing says, “When you’re in the process of building your site, bear all these things in mind. Consider all the websites you like and try to identify why. Think of the actions you expect from your visitors to take on your site and make sure you implement them.”

3 Not Providing High-Quality Regular Content

Another typical mistake advertisers make is that they forget to provide regular, high-quality content. And that’s a big problem. Content is crucial for successful marketing. No matter what your site is about – product reviews, comparisons, different use cases – each piece of content contributes to your online sales directly or indirectly.

Put yourself in the shoes of your potential buyers and imagine what they would be interested in. After all, you want to get people hooked with a great story and cool facts, right? Then make sure to have your affiliates post content regularly – even once a week is a good frequency.

4 Not being organised

Whilst this is a general life mistake, it’s no different in affiliate marketing. Let’s say your affiliates have their own affiliate sites with 500 product reviews, but the only update each year is the title of the post. But you don’t even check to see if your affiliate links still work and that the products are still available.

To make matters worse, many advertisers assume that once an affiliate link is live on their website, it’s fine to leave it alone forever. That’s simply not the case, and you should regularly monitor affiliate links (and links on your affiliates’ websites in general) to make sure that they still work.

5 Not building personas/communities

When it comes to futureproofing an affiliate website, creating personas to represent your site, as well as communities, will help increase its authoritativeness.

Think about it: Is Google going to reward an affiliate marketing website when all of the posts are authored by someone without a profile picture? The answer is no. Even more importantly, the users will find it odd and sketchy.

Consider having your affiliates create social media profiles for their affiliate sites – some popular ones are Facebook pages, Instagram, and Twitter profiles.

6 Not Learning

As an advertiser, you need to keep your eyes wide open for news in the business. As it’s the online world, change happens quickly, and sometimes you can’t even keep up with the standards.

It’s definitely a challenge, and you should always be well informed about online trends, ranking factors and any online news that might affect your online presence and SEO ranking. Educate, read online guides and make sure you know what’s going on.

7 Not tracking website performance

Finally, if you don’t track your affiliates’ website performances, you won’t be able to establish how much traffic certain pages are getting. You might have a post that you think is so great and will get you so much money; but in reality, it doesn’t generate any traffic.

It’s important to set up Google Analytics and Google Search Console for your affiliates’ sites, so that you can determine how their websites are performing. By doing this, you’ll also find opportunities to target new keywords and create supporting content for your money pages.


So, there you have it!

Being an advertiser in affiliate marketing can be a little hectic, especially when working with your affiliates. But, don’t worry! Take a deep breath, and avoid the 7 mistakes that we’ve mentioned in this article, and you’ll be on your way to making the best out of affiliate marketing!

Christina Lee is a social media strategist at Dissertation writing service and Best essay writing services. She writes about marketing news and technologies for such services, as Boomessays review, and others.