9 Digital Marketing Strategies For a Life Coach

9 Digital Marketing Strategies For a Life Coach


Are you looking for new ways to advertise your life coaching business? Here are 9 top-rated strategies that will get you started on the path to long-term success.

1. You Need to Get Out and Network

The first thing that you will need to know is that life coach training is not a solitary pursuit. This is the kind of occupation that needs to be grown and nurtured with the help of others. You need to get out and network. The more connections you make in the industry, the more help you will have to make it in the long run.

2. You Need to Find Your Target Demographic

The next thing that you will need to do is get a clear handle on the type of client that you most want to work with. What segment of the population do you want to market to? And who do you expect will respond most favorably to your ads? This is the type of person you need to appeal to as your core demographic.

3. You Need a First Class Business Website

If you want to be taken seriously as a potential life coach for successful business owners, you need to look the part. This means having all of your credentials in place. In the 21st century, you need a website where clients can read your history, view your skills, and get in touch with you for an interview.

4. You Need a Blog on Your Website

A blog is a place where you share your vast array of personal life coaching stories. It’s the place where showcase the knowledge, skills, qualifications, and experience that makes you the top choice for a business owner to rely on. If you want to get your story and skills across in a hurry, you will need a blog.

5. You Need to Make Use of SEO

SEO is the key to exposing your business to the largest number of people in the shortest possible amount of time. You need to use the latest and most relevant keywords that match the ones that people are using to search for life coaches. Using top-grade SEO will help you make the matches you need to grow your career.

6. You Need to Master Social Media Marketing

The most obvious place for you to attract your coaching clients will be on social media. This is the place where hundreds of millions of people come to buy and research new services every day. A percentage of these people are bound to be looking for a life coach. Social media will be the place to reach them all.

7. Write an E-Book for Your Website

One of the best things that you can do to highlight your skills as a life coach will be to write an e-book. This will be your personal guide to becoming a highly motivated, productive, and successful individual. Once you write it, you can publish it on your website. It’s a great promotional tool for you to feature.

8. Use PPC Ads on Social Media

The use of PPC (Pay Per Click) ads on social media is a great way to draw in a whole lot of new potential clients. These handy ads literally pop up all over social media sites like Facebook, Instagram, LinkedIn, and many more. You only pay a small amount when people click on them to go straight to your website.

9. Always End with a Call to Action

There should always be a persuasive call to action at the end of every bit of content that you post to the web. You need them to download your e-book, join your email list, visit your site to book a consultation or do a thousand other things. Whatever it may be, you need to frame it as an urgent call to action.

Market Your Coaching Skills for Success

These 9 strategies are only the tip of the iceberg when it comes to learning valuable marketing skills. It will be up to you to do all that you can to bring your business to a whole new level of visibility and influence.