content marketing strategy

8 Actionable Tips to Create an Effective Content Marketing Strategy


Content marketing is one of the primary driving forces behind every successful online business. 

A great content marketing strategy is one of the best ways to introduce your company to new prospects. The cool part? You do not have to spend a significant amount to get published.

What’s important is that you produce valuable content and promote it to your audience. Mind you, if your content is informative and entertaining enough, people will be more than happy to share it with others. This allows your content to expand its audience reach. 

However, you need to ensure that all your content marketing efforts will not be held back with fundamental problems before you jump right in. 

To help you create a solid content marketing strategy, here are eight actionable tips to consider:

Set a Clear Goal

According to Get Good Grade, every successful content marketing campaign begins with a question: What do you want to achieve with your content?

Having a clear goal with their entire digital marketing strategy is crucial. However, it does not mean that having a plan alone can drive you an insane number of business leads.

There are factors you have to consider, such as the “why” and “how” of content marketing. For instance, why would a reader consume your content? How can you ensure that your free e-book gets downloaded?

Your content marketing goals ensure that you are on the right. Your objectives are the actions you need to take to reach your goals.

Define Your Target Audience

Understanding your target audience, as well as the content that they need, is vital. 

One way to visualize your target audience better is to do market research and come up with buyer personas. Then, consider the things you need to do to align with your ideal customer and then offer solutions. 

Once you identify your target audience, it’s easier to develop content that will yield better results. 

Check your website and social media analytics and see if there are any trends. How will people behave on your site or profile? 

It would be best if you regularly did personal research. Or you might decide that you wanted to target a new set of audiences and expand to a broader market. 

Knowing and understanding who your audience is, as well as the content they need, is essential. 

Identify the Right Content Format

Next, you need to identify the right content format for your brand. 

There are so many content formats out there. Some of the common examples are:

  • Infographics
  • Videos
  • E-books
  • Social media posts
  • Webinars and podcasts
  • Blog posts

Ideally, you need to pick the right content format which allows you to reach your target audience. 

You should also base it primarily on three things- the product type, your audience’s behavior, and the type of social media platform you want to use. 

Create Evergreen Content

The next thing you need to think about is the type of content you want to publish. 

Ideally, you need to publish evergreen content. This means content that will stay relevant even after a couple of years has passed.

Publishing evergreen content will allow you to establish a substantial online presence. It can also help improve your rankings, as such type of content is easy to future proof. That’s because it is less likely to be affected by any algorithm changes.

And that means that your evergreen content will continue to rank for your target keywords.

Schedule Your Publications

Without a schedule, your content will hardly work. 

If you think you couldn’t publish content often, then try to post with a regular schedule. Ideally, it would help if you stayed predictable in front of your audience. 

Let’s say you started off publishing at least ten articles a week for the first few months and “die” for the next couple of months. Your audience will leave. 

Promote Your Content

You might come up with great, high-quality content, but will it matter if you don’t promote it?

One of the primary means of content distribution is through an email newsletter. 

You should start building an email list and utilize an email service provider like MailChimp or CampaignMonitor. Doing so allows you to create a subscription list, send out emails, and check your web analytics to see whether your content performs well. 

You should also make sure that people find your content on organic search. To do this, it is imperative to conduct keyword research and take advantage of SEO to be valuable, rather than stuffed with keywords. 

Also, set an editorial calendar to manage your content better.

Track and Evaluate Content Performance

During the beginning, you’ve probably identified your goals and objectives. The next thing that you probably need to do is look at these metrics to know how well your content strategy is performing. 

Were you able to achieve your content marketing objectives? How practical are your conversions? 

Did you get the right message for the right audience? Was your content successful in driving the right action from your target audience?

Consistency is Vital

Your content strategy should be a long-term goal. You don’t roll out a couple of blogs or tweets in just a couple of weeks and expect that leads automatically roll in. 

If you want to gain short-term results, then paid media will allow you to acquire immediate traffic. Still, it would help if you worked on building an organic presence too. 

In the long run, you’ll see your social engagement and content rise on search results, allowing you to build a loyal readership.

You should aim for the same consistency in style as well. You should develop a brand voice with every content you produce. 

Whether it’s the topics you’re discussing or the opinions you share, you need to create a clear brand voice in everything you do. 

Over to You

As the adage goes, there is no shortcut to success, not even in content marketing.

Producing content that drives traffic and generates leads takes time and effort. But when done right, it can help you reap results continuously.