As a small business, your website needs to tell potential customers why you are worth shopping with. You don’t have a large, well-known brand to fall back on, after all. So, whether you are in the early stages of setting up a business website or you’re looking to improve the one you already have, use these seven tips. 

1: Make it User-Friendly 

Users will not stay on your site for long if it isn’t user-friendly. You need to ensure the navigation is as smooth as possible, allowing users to get from one page to the next without any issues. Users need to be able to find the information they are looking for quickly and without interruption. If it takes too much time to find your contact page or to browse products, they will likely leave the site.  

2: Incorporate SEO 

Optimizing your website for SEO is crucial. These days, most businesses use at least some form of SEO, so not doing would put you at a disadvantage. To rank higher in search engines, you should do keyword research, produce long written content, speed up the page loading times, and use backlinks. It’s important to understand the best SEO techniques so that your efforts don’t go to waste, so follow this link to learn more about this SEO practice: https://linkflow.ai/white-hat-link-building/. 

3: Invite Customers to an Email List 

Building an email list is useful, especially for small businesses, so use your website to invite people to join your email list. Provide incentives for people to join, such as a shopping discount or free trial when they sign up. Just make sure the pop-up is easy to click off for those who aren’t interested. 

4: Use Images and Videos  

On a good business website, words are important, but they aren’t enough. For an engaging, attractive site, you need to incorporate high-quality images and videos that represent your brand. You could film a video for your ‘about us’ page, telling customers your business development story. Or, you could include a video of testimonials from previous clients and customers. 

5: Include Call to Actions

Calls to action are important for getting potential customers to take action and shop with you. Some examples include ‘see more’, ‘click here,’ and ‘find out.’ Use these consistently throughout your copy to ensure more users turn into customers.  

6: Make it Mobile-Friendly 

In terms of ranking, Google prioritizes mobile-friendly websites over ones that aren’t. Not only that, but not having a site that runs well on mobile will send otherwise interested customers away, as most people search and shop on their phones these days. For a mobile-friendly website, be sure to keep text concise, ditch pop-ups, and limit image sizes. 

7: Declutter

A good website isn’t one packed to the brim with endless information. For a site that keeps users engaged, declutter each page to ensure it’s easy to read and navigate. You want an orderly layout that presents all the necessary information to users without too much clutter. 

With these seven tips, your small business’s website will rank higher on search engines, look more attractive, and have better navigation.