6 Ways to Optimize Costs for Your Digital Marketing Agency

6 Ways to Optimize Costs for Your Digital Marketing Agency


A thriving digital marketing agency helps other businesses to flourish. Cutting costs and maximizing profits at your agency can benefit both your employees and clients. As you apply your multifaceted creative skills to a market client’s business, you can implement an innovative mindset within your doors. Both subtle and significant shifts can lead to big financial savings.

1. Establish a Hybrid Work from Home Policy for Current Employees

Extending hybrid work from home options to existing valued employees may enable your company to consolidate office space and boost morale. Employees may spend half of their working hours in a traditional office where they schedule shared desk space and then continue projects from home. A hybrid model allows for in-person meetings and fostering professional relationships within less costly facilities. Your agency’s employees can use their old commute time to attend their kids’ events. Downsizing or sharing office space can be a huge source of savings for your agency on a regular basis.

2. Run an Efficient Office

Whether you stay in an expansive office or move to a less costly option, there are ways to maximize efficiency. Learning about facilities management best practices may result in savings in every corner of the building. A great first step would be to prioritize energy-efficient building operations like replacing old fluorescent lightbulbs with LEDs and turning off lights after working hours. Examine power usage and pinpoint areas of reasonable improvement for the agency. This is potentially beneficial for your agency and the environment! Bringing in an expert to review your building operations can jumpstart efforts and expand your awareness of technological options.

3. Hire Remote Contract Writers

Contract writers can be positive additions to your agency. More hands can ease the workload of a growing business and increase turnaround time. Freelance writers are not dependent on the agency for access to benefits like health insurance. Your agency can hire freelance workers with relative alacrity and help existing employees push major items over the finish line. These writers can all work remotely on personal electronic devices.

4. Specialize Your Agency’s Services

In a world where everyone seems to have something to offer online, defining your digital marketing agency’s niche can increase discoverability. Assess your present areas of success and opportunities for improvement. Those pockets of particular success are where you can focus the agency’s efforts as you build a great reputation. A portfolio of successful marketing campaigns and satisfied reviews can solidify your niche and lend the agency credibility. Use your SEO expertise to bring potential clients to the agency website where your specialties are evident on every page.

5. Streamline Administrative Costs

Monthly administrative costs are a huge contributing factor to longevity. Optimizing this component of your agency’s budget can have a sizeable long-term effect. Look at services that you contract out to other businesses and evaluate whether your office has the capacity to handle such matters in-house. Leasing office space gives you more flexibility to adjust financial obligations over time and subleasing is possible in some situations. Going paperless has the effect of reducing supply costs and minimizing daily cleanup duties. Do your agency’s employees travel frequently for work? Determine which client meetings must be in-person and which discussions can happen via video calls.

6. Maintain an Engaged Social Media Presence 

Why pay to promote your services when social media is free? Active agency accounts across multiple social media platforms can bring in prospective clients. Craft posts that reflect your agency’s specialties and culture. When you are successful at cultivating an interested online audience, other businesses will want to share in that growth.

You know what makes your agency tick and leaning into your strengths may lead to exponential growth. Streamline overhead costs today to create optimal conditions for tomorrow’s success.