6 Ways to Keep Your Digital Marketing Company Secure Online
Digital marketing companies are at a high level of risk for data breaches. Many other companies have the option of disconnecting from the internet. Digital marketers do all of their business on the Web. The problem of cybersecurity might seem daunting, but a few simple precautions can help any marketing company stay safe online. Here are six ways to safeguard your company.
Quick Links
1. Prioritize Cloud-Based Security
Cloud computing is all but necessary for doing business online. Distributed computing and data storage enables software applications to be stored and executed in the cloud, vastly increasing their capabilities. Although most cloud providers have high-quality security systems (if they didn’t, they wouldn’t be in business long), cloud security risks still exist. It’s worth taking a careful look at the security protocols of whichever cloud storage provider you use. It’s not only your data at stake, but your client’s as well.
2. Install a Firewall System
Digital marketing companies view email as a high-ROI marketing strategy. Unfortunately, that massive number of emails sent and received is a vector for malware. Hackers send legitimate-seeming emails to unsuspecting victims. These phony emails might either contain links to malicious software or spoofed websites. Either can result in criminals taking control of your systems. Firewall systems monitor email traffic and flag potential threats. They act as a filter for your network and make a solid first line of defense for marketers dealing with high email volume.
3. Teach Personnel to Recognize Scams
The most critical line of defense is awareness. Verizon’s 2022 Data Breach Investigations Report (DBIR) found that 82% of data breaches involved human error. Misuse of computer systems and simple blunders played a pivotal role. So-called “social engineering” attacks in which a victim is fast-talked into giving away critical information did too. Keeping up to date with the latest threats and then showing team members how to spot them can help mitigate this issue. Insist that new users on your network verify their credentials. A little information goes a long way in countering threats before they take shape.
4. Have Strong Password Protection
Speaking of credentials, stolen or compromised passwords constituted around 30% of security breach issues in 2021. The worst mistakes are also the simplest. Often, people choose passwords based on personal facts about themselves. Others use the same password for multiple logins. Still more make their passwords laughably easy to remember. All of these behaviors contribute to stolen credentials. Solid passwords should be 12 characters or more in length. The characters should also be randomized. This method might make them tough to remember, but those passwords will also be arduous for criminals to crack.
5. Standardize Endpoint Security
Cybersecurity is simple when your network consists of one office. That’s rare in digital marketing. Sales teams may be separated geographically, and working from home is incredibly common. Consequently, employees are working from an array of different devices. There should be an attempt to standardize security across all these user endpoints. Insist that everyone has antivirus software installed on their devices. Also, encourage everyone to install system updates as they become available. Installation might be annoying, but the security patches they often include can help thwart emerging threats.
6. Have a Response Plan
Preventing attacks is ideal, but sometimes the worst-case scenario happens. Security Magazine estimates that around 22 billion records became exposed through data breaches in 2021. Having a proper response plan is critical to recovery. Briefly, a plan should prioritize the containment of damage and eradication of malicious software. Backing up data securely offline in encrypted storage is ideal for recovering systems. The U.S. government offers training in response, so consider availing yourself of those resources.
Cybercrime can stop a successful company in its tracks. Fortunately, staying safe is as easy as having the right tools and skills. Consider these tips a first step in rolling out your cybersecurity plan.
How a Restaurant Marketing Agency Can Transform Your Business
Food is the most important thing that helps a restaurant build its reputation. Apart from food, a…
0 Comments6 Minutes
Digital Marketing: The Ultimate Guide On How To Change Your Business And The Way It Operates
Marketing has without a doubt been the heart of all enterprises. But now the scenario is distinct…
0 Comments7 Minutes
10 Ways to Build a Strong Online Reputation for Your Online Business
We live in a society where almost everything has shifted to the digital world, including shopping,…
0 Comments12 Minutes
Marketing Your Events: How to Keep Your Attendees Engaged?
Undoubtedly engagement at an event is significant for its overall success, and modern technology…
0 Comments12 Minutes
How to Manage Multiple Reddit Accounts
Reddit is more than just a social platform; with 82% of Zoomers trusting the platform’s review,…
0 Comments3 Minutes
6 Ways to Fund Your Digital Marketing Business
Digital marketing is one of the most lucrative online careers, but just like any industry, there…
0 Comments7 Minutes
Web Application Development: Trends and Best Practices 2024
Web applications are the solutions that are at the core of today’s enterprises. The fast pace of…
0 Comments8 Minutes
How Insights are Reshaping Marketing Strategies
In today's competitive marketplace, data-driven insights have emerged as one of the strongest…
0 Comments5 Minutes