6 Types of Digital Marketing for Promoting a Business

6 Types of Digital Marketing for Promoting a Business

Digital marketing is the modern method of getting your company in front of your target audience. And, fortunately for small businesses, it is both inexpensive and simple to implement (as long as you have the right digital marketing agency to help).

However, Ottawa Marketing Agency can appear to be a broad concept. What does it mean to boost one’s online presence? What are the best strategies to employ?

There are numerous ways to get your business in front of your target audiences online. Here are a few of the most crucial.

Social Media Marketing

Because social media is still relatively new, social media marketing is one of the most recent types of digital marketing. Social media marketing (SMM) is the process of strategically promoting your business through social media sites like Facebook, Twitter, and LinkedIn.

For instance, think about using Facebook for more than just keeping in touch with friends and creating a company page where you can engage with current and potential customers. Promote the information on your website, let people know about new offerings and sales, respond to client inquiries, and impart your knowledge.

What makes SMM so appealing? Because it provides you with access to large networks of people who can spread the word about your company to their networks. It is the pinnacle of organic, word-of-mouth marketing. It’s also mostly free. That is difficult to top.

Email Marketing

Email marketing is the antithesis of social media marketing. As the name suggests, this earliest type of digital marketing included email correspondence with both potential and existing clients.

Many organizations can use email, for instance, to follow up with leads following an event, promote blog posts or white papers, provide exclusive offers, and more.

Email marketing is effective because it produces outcomes. It is perfect for gathering replies from your target audience and doing it in a way that is viewed as professional and reliable thanks to its excellent conversion rates and ROIs.

Content Marketing

Content is at the heart of any successful digital marketing campaign. Every other strategy is driven by content. Content can be distributed via social media or email marketing, for example. It is the foundation of SEO and provides customers with something to interact with on your website.

Simply put, content marketing is the process of being strategic about what content you create when you create it, and what you do with it. For example, choosing topics for your blog for the month, choosing a video over a written piece for Facebook, and deciding to promote a specific product this month over your other amazing offerings are all examples of this.

You may increase interest in your business, engage with your target consumers, and stand out among other digital marketing campaigns by using an effective content marketing plan. You need content marketing regardless of the other digital marketing you perform.

Search Engine Optimization

Search engine optimization (SEO) is a digital marketing strategy that many people have heard of but few understand how to use effectively. This is due, in part, to the complexities involved in SEO. For a business to successfully implement it, a digital marketing agency with expertise in this field is required.

SEO, on the other hand, has a lot of promise for businesses looking to boost their online visibility. This process entails employing a variety of related strategies to improve where your website appears in search results for specific search terms, also known as keywords. A successful Ottawa SEO Company campaign will position your website near the top of the search results, putting it in front of your target audience.

Search Marketing

Another digital marketing tactic that warrants consideration by small firms is search marketing. It nevertheless offers a comparatively cheap option for attracting the attention of your target customers, although being slightly more expensive than SEO, social media marketing, content marketing, etc.

This type of marketing, also known as pay-per-click (PPC) advertising, uses Google AdWords to put your website in front of your target market. For specific terms, you can buy advertising that shows up at the top or on the sides of the search results. Typically, you are charged for these advertisements when a user clicks on them to visit your website.

To benefit from search marketing, you should work with a Google Partner. This professional can assist you in successfully and affordably navigating the intricacies of Google AdWords.


Finally, a website is a necessity for any digital marketing campaign. All of your other digital marketing techniques will be focused on this online presence. It is the place where potential customers will discover the most about your brand. Therefore, you must start your digital marketing campaigns with a website.

However, you will require the assistance of a digital marketing agency if you want to establish a successful website and follow other digital marketing methods. 

At Ottawa Web Design, we provide comprehensive web design and digital marketing services to help you establish a compelling online presence and inform your target market about your company. Please get in touch right away.