6 Things You Should Be Doing to Improve Your Product Photography

6 Things You Should Be Doing to Improve Your Product Photography


Have you been using the same old photography techniques to show off your products? Maybe it’s time to give new ideas a try. You know, see what everyone else is doing and then do your own thing. You might be pleasantly surprised at the results. I

In this post, you will learn six things that can help make you a better photographer and increase your sales.

1. Use the right camera.

The first thing you want to do is invest in a good camera. This doesn’t have to be expensive, but it does need to have a decent resolution and features that will allow you to get really close up on your subject. For example, if you’re using an iPhone 6s or 7, this is a great tool for getting nice product shots because they have high-quality cameras built into them. But if you’re using an iPhone 4 or 5, don’t expect these phones to deliver the same quality as newer models.

If you’re looking to buy a camera, the best thing to do is go online and research different models. Look at the price points and what features each one offers. Find out if there are any reviews of these cameras. If possible, ask someone who uses one of these cameras how they like it and what they think about it.

2. Light your subject properly.

You don’t need to invest in expensive equipment for this step. A simple clamp light and a desk lamp will work fine for many situations. If you’re shooting close-ups of jewelry or other small items, use a ring flash as well. The key is to get even lighting across the entire surface of your subject without creating harsh shadows or dark spots.

If you can’t get a good light source into the room, try to move your subject closer to a window or open door. You can also use reflectors if necessary.

3. Style your product.

You may not have thought about it, but there are different ways to style a product for photoshoots. If you’re selling clothing or accessories, then you’ll want to try out some different ideas before settling on one.

For example, if you’re selling jewelry, try styling your jewelry with different colors and patterns of clothing, backgrounds and other props. You might even want to buy a few pieces from each collection and see which ones sell best based on sales statistics from previous shoots so that you can use those items again in future shoots for similar products.

4. Capture shots from multiple angles.

You should never rely on just one angle when photographing products. Instead, you should capture shots from multiple angles so you can use them in different ways down the line.

This will give you more flexibility with the images you use on different pages or in different marketing campaigns. And it’ll give your customers more variety when they want to look at photos of your products online or in print ads or brochures.

5. Edit your photos to make them look their best.

When people think of editing images, they often imagine making dramatic changes like adding filters or cropping images into squares. But there are lots of subtle ways to improve your photos that don’t require any fancy tools or knowledge of Photoshop. You can even do some basic edits with the free tools available on most smartphones these days.

Here are some things to look out for when editing your images:

  • Color correction: If your photos are too dark, brighten them up in post-processing by increasing their exposure (lighten them) or decreasing their brightness (darken them). If they’re too light, decrease their exposure or increase their brightness.
  • Levels/curves/brightness/contrast: These basic adjustments control how much light an image contains — in other words, they’re the equivalent of adjusting your camera’s exposure settings. Levels lets you adjust brightness and contrast, while curves gives you more fine-grained control over how each color channel (red, green and blue) is affected by brightness levels. You can also use these tools to increase or decrease contrast in your photos.

6. Craft a simple but compelling photo description.

The description of your photo should be clear and concise. Don’t try to cram too much information into one paragraph or sentence. The most important thing is that you explain how the product works and what it does for the customer.

You can also include any other information that would be relevant to someone who is interested in buying this item. For example: Is it made out of metal or plastic? Where was it manufactured? Is it waterproof? How much does it weigh? What color options are available?

Final Say

Good, honest product photography is crucial to any business selling products online. Your customers can’t get a feel for your items in person, and they rely on photographs to help them make their decision. That’s why it’s so important to take good photos of your products—and we hope that the above advice will help you out. After all, if you want to compete with other e-commerce sellers, you need to offer better imagery than they do.