6 Strategies to Consider when Dropshipping on Facebook Marketplace

6 Strategies to Consider when Dropshipping on Facebook Marketplace

Facebook Marketplace is an app that gives buyers a way to buy and sell locally with people who are already their Facebook friends. In the world of ecommerce, it’s important to think outside of the box. This can be especially true if you’re thinking about Facebook Marketplace as a place to dropship your products. I’ll walk you through the top six strategies for success on FBM.

1. Set up an attractive Facebook store.

Facebook Marketplace is a powerful platform for dropshipping because it allows shoppers to browse and buy directly from your Facebook page. To get the most out of this feature, you need to make sure your store is inviting, clear and easy to navigate.

If you don’t have a professional-looking store yet, consider using Shopify’s Facebook Store app or another third-party app like Woocommerce or Bigcommerce’s Storefront. These apps are designed specifically for ecommerce retailers who want to sell on Facebook Marketplace and other social media platforms. They’ll help you create a gorgeous storefront that’s optimized for engaging with shoppers on social media.

2. Reach out to your existing customers.

One of the easiest ways to start dropshipping on Facebook Marketplace is by reaching out to your existing customers and offering them a discount if they make their first purchase through your listing.

You can do this by sending them an email or text message with a coupon code for anywhere between 10% and 20% off their next purchase. This will encourage them to buy from you instead of another seller who’s likely using Messenger ads or targeting similar keywords as you are in order to drive sales.

3. Provide excellent customer support.

A good customer service experience will make all the difference in your drop shipping business. If you want to be successful, then you need to provide excellent customer service. You can do this by having someone who is available 24/7 for any questions or concerns that your customers might have.

Also, make sure that you respond quickly so that customers don’t have any issues with their purchases.

4. Use high-quality images.

No matter what kind of product you’re selling, people want to see what it looks like in detail before they buy it. And because they can’t touch or feel the products they’re interested in, quality photos are essential for convincing customers that they’ll be satisfied with their purchase.

The best sellers on Facebook Marketplace know this, so they spend time taking high-quality photos of their products before they list them for sale. They also take care to provide detailed product descriptions and answer any questions potential buyers may have about each item being sold.

5. Offer incentives for consumers to share their experiences on social media.

Consumers are more likely to share a positive experience with your business if you offer them something in return. If someone has a positive experience with you, they’re more likely to share it with their friends and family.

If you have a strong Facebook presence, you can incentivize people to leave reviews by offering them discounts or free shipping. For example, offer 10% off their next purchase if they leave a review on Facebook Marketplace.

6. Offer free shipping or discounts for repeat customers.

When someone buys something from your store through Facebook Marketplace, they are likely to be happy with the experience. They’ve just saved money on shipping and found exactly what they were looking for — two things that make shoppers happy!

Now that you’ve got them hooked on your store, it’s time to reel them in even further by offering them an incentive for their next purchase: discounted or free shipping. This gives them another reason to shop with you over other sellers on Facebook Marketplace and may encourage them to buy more often from your store in general.


The key to success, is using these strategies effectively. With all these tips in mind, you are ready to create an effective Facebook Marketplace store. Over time, you can adjust your strategy for success on Facebook Marketplace. With a little experience and good research, you will be able to carve out a niche for yourself in no time!