6 Easy Ways To Engage Readers on Your Small Business Website

Bold and unique!

It’s how your website should be, according to leading digital marketeers. As we all know from experience, it’s easier said than done.

As a small business owner, you’re maintaining your website while actively running your business. We understand that good organization and multitasking are a vital part of your everyday routine.

To help you improve engagement and increase the number of visits on your website while keeping up with your everyday responsibilities and goals, we’ve synthesized these 6 easy ways for you to take on gradually and at your own pace.

Write from a personal perspective

Write from a personal angle about the things that interest you or/and are in your domain of expertise. Even if the subject is boring and you don’t have all the inspiration in the world to cover it, try to find a fresh perspective to make it more fun for both you and your readership.

Take this article, for example — sounds like a drab subject, right? Is there so much to talk about paperless business? Apparently, there is, if you can find interesting statistics to share and inspire people with your ideas. Don’t be afraid to expose the personal point of view, if you can support it with evidence and reason.

Use visuals, interactive elements, video and audio

Visual stimuli affect our brains instantly and excite more effectively.

This is why web designers rely heavily on visual content like images, animations, gifs, interactive elements, and videos.

As a small business owner, you might not have the resources to hire a professional designer to help you pull off the aesthetics. No reason to worry or despair. There are multiple stock photo websites where you can get nice-looking photos for your website for free.

To record videos and tutorials, you can use the camera on your computer or phone. If the subject matter is resonating with your audience, they probably wouldn’t mind the quality. Still, this doesn’t mean that you shouldn’t try. Do your research and find a free video editing software you can use to perfect your videos.

For more advanced promotional videos, animations, and visuals, consider hiring a freelancer on one of the major freelancing websites. This tends to be a more affordable solution with no strings attached for one-off projects that you have.

Add testimonials

Testimonials are important for multiple reasons. People like to follow other people out of fear of missing out. People trust other people more than they trust fancy language on your website.

They can connect with testimonials and social proofs, especially if they come from influencers in their field of operation and mention specific pain points that were solved by using your service.

It’s important that you choose the right testimonials which will resonate with your audience. Read this article for expert advice on how to get the most out of your testimonials.

Allow collaborators to write for your blog

To relieve the pressure from yourself or whoever is responsible for blog writing at your company, start accepting guest posts from collaborators and followers. They will most certainly add up to the versatility of your content, the tone of voice, and perspective.

Regular fresh content is something that search engines absolutely adore. Additionally, your readers can advance from passive visitors to active contributors on your website.

Or, if it’s another company, you can exchange links for mutually beneficial SEO rewards.

Remember to always screen out the candidates and texts for quality since you don’t want badly written articles to harm your reputation. You’re in charge and you can choose.

Format your content for easy reading

Sounds benign, and it should be when done right. When done wrong, however, bad formatting can hurt read-through rates for any piece of content no matter how captivating it might be.

We skim through texts. And it’s easier to take small chunks at a time then to gulp in huge paragraphs with long and intricate sentences. Such style is reserved for literature. Website format favours brevity and clarity over extensive erudite writing. Be smart but be sharp. Say much in a few words.

Break your texts into smaller chunks — 2 to 4 lines at a time.

Don’t be afraid to use symbols and emojis to strengthen your message and make your texts playful.

Make it easy for your readers to get in touch

Ask for feedback and stay connected with your audience.

Ask them what they like about your website, how they feel about your service, what would they change about your product…

Let them know that you care and intend on incorporating their suggestions in your future improvements.

Make it easy for them to reach out by placing feedback and contact forms on your website. To save money on web developer and database maintenance, you can use online form builders and create forms all by yourself.

One of the oldest and most popular options available in our own EmailMeForm. It allows you to create forms by dragging and dropping pre-made form fields which can be adjusted effortlessly. The forms you create can be embedded into your website or linked from it, in which case they act as standalone pages hosted on EmailMeForm servers for free.

Attractive forms will help readers contact, connect and share feedback with ease.

Squeeze this!

As a small business owner, you don’t have much time for experimentation. You need effective solutions with measurable results. The techniques we shared here are tested and proven by the leading content marketing teams.

All you need to do is find the most convenient way to implement them on your website taking the specifics of your industry and your audience into account.

In a nutshell, to entertain and retain readers you want your website to be thoughtful, unique, and well presented in both visual and textual context. Great content digs deep and reveals unique and relevant ideas that people can connect to.


AUTHOR BIO: Jovana is a digital marketing expert with EmailMeForm, a world leader in online forms. She enjoys sharing her marketing tips with small business owners and takes satisfaction in hearing feedback on the growth of their businesses.