If you are tired of not being able to track your offline marketing success, it is time to shift to digital marketing. 

From increased brand reach to customer retention, online marketing supports your business growth in many ways. Here are some of them.

1. Improving Business Visibility and Awareness

Today, customer journeys start online. However, most customers do not scroll past the first page on Google. 

So, the goal is to appear high on Google and grab users’ attention.

That is where paid search steps in. Once they are approved, Google Ads appear at the top of search results. 

SEO is a long-term investment in your brand awareness. By targeting relevant keywords, building links on authoritative websites, and writing relevant content, you will start ranking higher.

2. Attracting Relevant Customers

Digital marketing allows you to narrow down your reach and focus on the audiences who care about your products or services. 

For example, you can start by improving your keyword research. Always keep in mind that searchers can have different needs. While some are looking for information, others want to purchase products. That is why your keywords need to align with searcher intent. Only that way will you attract the right website visitors and convert them into paying customers.

Paid search and social media ads are also highly targeted. You can choose who sees your ads by setting criteria, such as customer location, age, gender, income, profession, interests, etc. That is how you attract more qualified leads and prevent wasting money on irrelevant clicks.

3. Helping You Increase Brand Credibility

In today’s overcompetitive landscape, customers have more shopping options. They choose to buy from legit and trustworthy brands. 

Fortunately, digital marketing can increase your brand reputation. Here are a few tactics to apply:

• Register on relevant platforms. For example, claim GMB listings and show up on trustworthy business directories. Niche business listings may also work. If you are running a franchise business, registering on a franchise resales platform may be the right solution for you.
• Encourage customers to review your products and services on your website, social networks, and GMB. According to statistics, customers trust online reviews as much as personal recommendations.
• Collaborate with niche influencers. Their reputation will increase your brand’s industry authority and attract new customers.
• Create high-quality digital content. Whether it is a blog article or a webinar, make sure your content is valuable to a reader. Support each statement with accurate data and provide credible references. Above all, keep your content user-friendly, authentic, and easily digestible. Starting to see the value of your digital content, users will trust you more and purchase from you.
• Add trust badges and customer testimonials to your website to prove your company is legitimate.

4. Personalizing User Experiences

One-size-fits-all marketing does not cut it anymore. Online customers expect brands to deliver personalized user experiences. When receiving targeted content and offers, they are more likely to purchase from you and come back in the future.

For starters, with digital marketing analytics tools, you can track user behaviors, engagement, conversions, etc. By measuring the right metrics, you can determine which digital content and channels resonate with them the best. That way, you can wisely allocate your resources to the most effective digital marketing tactics and boost your marketing ROI.

Market segmentation is another powerful way to personalize user experiences. For example, instead of sending the same newsletter to everyone, segment your list into smaller groups. You can use various criteria, such as customer gender, location, past purchases, content preferences, etc.

Many interactive content types can increase user engagement. For example, with VR apps, users can try on your products from the comfort of their homes. Quizzes ask them relevant questions and, based on them, recommend relevant products. 

5. Retaining Loyal Customers

Attracting new customers is vital. However, retaining them is essential to your business growth. Namely, 80% of your sales come from about 20% of your clients. 

With digital marketing campaigns, you can reward customer loyalty and increase their satisfaction.

For example, you can provide your most loyal customers with massive discounts or exclusive deals. 

Another way to improve loyal customers’ experiences is to deliver exceptional customer service. Social networks allow for more natural brand-customer conversations. You can use social media monitoring tools to track brand mentions and respond to users in real-time.

Most importantly, with cloud CRM tools, you can bring all customer service and marketing tools together. That helps you provide customers with personalized and relevant support via multiple channels, such as live chat or email.

Over to You

Digital marketing improves your business growth in multiple ways. It increases brand awareness, boosts your reach on search engines, and enhances brand credibility. As such, it helps you generate more qualified leads and sales faster.

Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.