5 Tips for Protecting Your Digital Marketing Company's Data

5 Tips for Protecting Your Digital Marketing Company’s Data


Digital marketing is an integral aspect of the modern media landscape. Because of its ubiquity, nearly everyone in the world interacts with it in some way, so it’s important to ensure your digital marketing company’s networks and data are as safe and secure as possible. Here are five tips for protecting your digital marketing company’s data.

1. Learn All You Can about How To Protect Data

When you want to create or update your company’s cybersecurity, it’s important to understand why security is important, how it works, what tools are available and what security risks you may face. There is a wide variety of ways you can educate yourself. You may do everything from looking up what is SSL online to taking courses in understanding the intricacies of data security, but the best thing to do is gather your information from several sources. This helps you understand as much as possible about data security.

2. Utilize Automation And Streamlining Tools

Data security is incredibly important no matter what type of organization you’re working for. Depending on the size of your organization or the amount of data you process on a daily basis, it may be a good idea to leverage tools that allow you to streamline your security processes and automate various security procedures. These tools help reduce the risk of human error causing a security incident. They also make it easier for your cybersecurity personnel are capable of handling and overseeing your security procedures and workflows.

3. Incorporate Synthetic Data

Most people understand the importance of ensuring their data is encrypted or stripped of identifying features, but these strategies are not the only effective ones. You can also work to incorporate synthetic data to provide some measure of protection by obscuring or obfuscating which data points are the true ones. This method is particularly useful for protecting data that must be made public by law. Common ways of creating synthetic data include swapping, aggregating, simulating data utilizing data analytics insights, round and adding random noise.

4. Be Open And Communicative With Your Customers

Not only do you need to do all you can behind the scenes to safeguard your data, but you need to communicate with any business partners or customers you have. Be communicative about your privacy policy and make sure people who work with your company understand how you protect data and how important it is to your company to do so. If you update your security infrastructure, let your customers and business partners know. You should also contact your business partners and customers in the event of a data breach to explain what happened and how you’re addressing the issue.

5. Be Sure To Use All the Tools at Your Disposal

Always use the appropriate security tools for your needs. Nearly every company should use network and device security tools such as antivirus and antimalware software, network segmentation and employee cybersecurity education. You should also utilize encryption tools to protect data and internet connections. Utilize any necessary tools for your specific workflows, such as email marketing systems with security applications if your company is involved in email marketing. Remember to regularly back up data and systems. You should also back up your software programs regularly. It’s a good idea to invest in anti-ransomware software as well, because this type of software protects your data from cybercriminals attempting to hold it for ransom.

Always develop strategies and use tools that make the most sense for your company. These strategies and tools are going to vary depending on the size and scope of your company, the type of data your company handles and what type of digital marketing the company is involved in.